Whitepaper - Educated Curation


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Educated Curation - describes a vital service provided by IG, Inc. to curate any topic. Educated Curation is a cutting edge capability that addresses an information need to provide a high volume of timely information in a user friendly format. All media types are curated from print to social media.

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Whitepaper - Educated Curation

  1. 1. ©2013 IG Inc., all rights reserved
  2. 2. • Curation is derived from the verb “to curate” from the Latin word meaning “take care.” • Curation is performed by curators. • The professional skills, as well as job function and responsibilities of an “educated curator” are related but distinct from a private collector.  Private collectors hire curators to organize their work.  Curators manage more than one private collection. • A curator is by definition an overseer or manager of assets. ©2013 IG Inc., all rights reserved
  3. 3. ©2013 IG Inc., all rights reserved Infographic produced by Go-Globe.com showing what happens in 60 seconds on the internet . A partial list of categories depicted above: nearly Google 700,000 queries, 168 million emails and 98,000 tweets. Source: Daily Mail, U.K, 21 June 2011
  4. 4. • Educated curation is increasingly a necessary and vital service because “the human touch” is needed to verify quality information on the internet. • Educated curation is a solution to:  People searching the internet and not being able to quickly find quality, verified information.  Companies (for-profits and non-profits) and professionals with quality information not being able to “make their individual” voice heard.  Countering Google searches being driven only by SEO (search engine optimization) that promotes aggregated “hoarding” of coded meta-data regardless of content quality. ©2013 IG Inc., all rights reserved
  5. 5. Digital content curation is based on the traditional curator role – managing assets of value and significance. The difference is that instead of managing assets that are physical artifacts, the educated digital curator manages digital media. • Examples of traditional artifacts = artwork, illustrations, historical memorabilia, archaeological finds, stamps, coins, antiques etc. • Examples of digital media = photos, videos, online documents, MP3 music files, bookmarked webpages, reader/follower comments etc. ©2013 IG Inc., all rights reserved
  6. 6. Historically, an educated curator’s responsibilities have included: 1. Searching for Assets – This requires following a set of collecting rule and guidelines, including a pre-determined budget approved by a professional organization (non-profit or for-profit business, e.g. art galleries, museums etc.)  Search and locate assets  Evaluate assets  Acquire additional assets for a collection 2. Editorial Context – The curator “places the collection” in context referencing external, credible sources. ©2013 IG Inc., all rights reserved
  7. 7. 3. Managing Assets – Once the nucleus of a collection has been acquired, the curator oversees the management and maintenance of these assets including:  Cataloging  Organizing special exhibits  Educational outreach  Further asset acquisition to complement and add value to the collection 4. Managing more than one collection at the same time. ©2013 IG Inc., all rights reserved
  8. 8. Until the 1990s, curators have traditionally worked in 3 fields: 1. Business & Legal - The organization and management of business assets – this includes document, film and photo repositories needed by corporations and law firms to properly: a) answer legal issues and b) organize intellectual property assets to leverage brand history. In the entertainment industry this includes the proper organization of footage , artifacts (props & sets), and costumes. 2. Culture - the organization and management of cultural assets – books in a library; historical artifacts in a museum; works of art in a gallery; documents, photos or films in an non-profit archive e.g. the Rockefeller Archive Center (New York); or specialized document and media collections for governments (e.g. National Archives, Presidential Museums, the Smithsonian Institute). 3. Science - The organization and management of scientific collections - scientific curators in the fields of biology, botany, ecology, paleontology, and zoology that locate, organize, and classify flora and fauna (e.g. The Field Museum of Natural History, The Peabody Museum of Natural History). ©2013 IG Inc., all rights reserved
  9. 9. • The Archivist as a Curator A professional who assesses, collects, organizes, preserves, maintains control over, and provides access to information determined to have long-term value. • The Librarian as a Curator A person who works professionally in a library and holds a degree in library science. He/she works with the collection of books and new media formats. • The Scientist As a Curator A person who works with the acquisition, collection and classification of natural science collections. Accurate curation is required in order to guarantee the proper use of these collections in scientific study. ©2013 IG Inc., all rights reserved
  10. 10. ©2013, all rights reserved, IG.Coms • The Historian as a Curator A person who studies and writes about the past and has been trained at the graduate level to be an authority in the analysis of and research of past events. This requires the ability to acquire specific data sets and evaluate how sources relate to one another on a timeline. • The Academic Scholar as a Curator A specialist in a particular field of knowledge. In the modern era, scholars pursue specific academic research projects at the graduate and post-graduate level at universities. In this position, they gather data into an organized system in order to facilitate classification, analysis and the publication of research conclusions. • The Museum Curator A person who works with artifact collections in a museum. Curation skills facilitate how artifacts are used in exhibits, sent to storage, retrieved from storage and lent to other interested parties for education and training purposes.
  11. 11. • Curators work closely with private collectors whether in traditional curator fields or in the new field of digital content curation. • Curators and private collectors have similar roles but their functions differ. • Curators work with private collectors , acting as a 3rd party on their behalf. • In order to understand curation (traditional or digital), it is important to understand the various different types of private collectors and their varying needs ©2013 IG Inc., all rights reserved
  12. 12. ©2013, all rights reserved, IG.Coms CURATORS PRIVATE COLLECTORS Use a set of guidelines approved by a professional organization with a clearly defined mission statement Use personal taste in acquiring items for a private collection Adhere to a specific budget approved by a professional organization with a clearly defined mission statement Acquiring is done by one collector who decides how much of a personal budget to spend on his/her collection Search and acquire items for a variety of clients (one or more private collectors) One private collector acquires for one specific collection Work on several to many collections simultaneously Sometimes, a private collector functions as the primary curator of his/her collection Work alongside and for private collectors Private collectors hire curators to manage their collections ©2013 IG Inc., all rights reserved
  13. 13. ©2013, all rights reserved, IG.Coms Traditionally, private collections have focused on artifacts, antiques and other specialty items including (but not limited to):  Antique décor (decorative arts, furniture)  Antique jewelry and personal items (clothing, perfume bottles etc.)  Antique needlework  Antique scientific instruments (microscopes, astrolabs)  Antique vehicles (cars, motorcycles, airplanes)  Artwork (paintings, prints, photos)  Botanical specimens (insects, plant hybrids, seeds)  Coins and currency  Historical and archaeological artifacts  Sport memorabilia  Stamps
  14. 14. Private collectors can be categorized as: 1. Hobby Collectors a. Non-serious aggregator of information or goods b. Serious and knowledgeable hobby collector 2. Professional Collectors a. Professional Private Individual b. Professional Private Company 1) Non-profit organization 2) For-profit corporation c. Government Agency Public Collectors ©2013 IG Inc., all rights reserved
  15. 15. Non-serious, aggregating, hobby private collectors: • Build collections on personal taste. • Do not earn full-time income from their collecting. • Spend personal, undefined time and money building their collection:  this can be a small amount or it can be millions of $.  In this, they can be indistinguishable from a serious hobby private collector. ©2013 IG Inc., all rights reserved
  16. 16. • Non serious aggregator collectors (cont.):  Do not understand the value and importance of what they are collecting.  Can not place items in their collection in any type of historical, cultural, scientific, or business context.  May exhibit compulsive behavior – hoarding, inability to stop making purchases, inability to organize their collections.  Not knowing the value of their collections, may be willing to sell their collections more readily than serious, hobby private collectors. ©2013 IG Inc., all rights reserved
  17. 17. • Serious and knowledgeable hobby private collectors:  Build their single private collection on personal taste .  Do not earn a full-time income from collecting.  Spend personal and undefined time and money building a quality collection (this can be a small amount or it can cost millions of dollars).  Are very knowledgeable about the value of their collections.  Do not collect with the sole purpose of making a profit from their collections. Rather, they collect for personal reasons including:  Personal satisfaction and enjoyment.  As a way of spending their leisure time. ©2013 IG Inc., all rights reserved
  18. 18. • A professional private collector is:  Serious and knowledgeable about their collections  Builds collections on personal taste  Earns income from his/her collection • There are two types of professional private collectors: 1. Individual private collector 2. For-Profit Business or NGO private collector ©2013 IG Inc., all rights reserved
  19. 19. • Individual professional private collectors in certain fields have professional organizations that verify and validate specific systems of classification. For example:  Bibliophilia (books)  Numismatics (currency)  Philately (stamps) • Individual professional private collectors:  Understand the value of their collection.  Understand why their collection has value and can explain its importance in (historical, scientific, cultural, or business) context.  Serve as the primary purchaser of all acquisitions.  Sometimes serve as the primary curator of their personal collection. ©2013 IG Inc., all rights reserved
  20. 20. (cont.)  Catalogue their acquisitions.  May approve lending or exhibiting their collection to other professionals.  Interact with other professional private collectors in professional associations to discuss, analyze and review their collections.  May hire curators to assist with organizing their collection.  May donate or sell parts or the entirety of their collection to a museum or other proper legal structure or person. ©2013 IG Inc., all rights reserved
  21. 21. Business or NGO as a professional, private collector • Collection is generated as an outcome of the mission of the organization. • Collection is very specialized knowledge. • Collection is an important record of how the business is structured and of good business practices. • Collection may contain intellectual property assets important:  as historical artifacts  as trademarks  to branding  to licensing ©2013 IG Inc., all rights reserved
  22. 22. (cont): • Collection may contain legal and business documents that:  Explain how to enhance efficiency and product/service quality.  Provide information and a roadmap to new business deals.  Protect the company from lawsuits. • Collection may contain marketing and social media materials that could be leveraged to:  Create new public outreach.  Reinvigorate ongoing marketing, advertising or public relations campaigns. ©2013 IG Inc., all rights reserved
  23. 23. Digital Age Information Explosion ©2013 IG Inc., all rights reserved
  24. 24. • Digital curation involves working with digital files (photos, documents, videos, soundtracks) in all stages of the data’s lifecycle. This includes:  Acquisition  Maintenance  Preservation  Adding value • Digital curation reduces duplication of effort in creating new data. • Digital curation enhances the long-term value of existing data by making it available for further use. Source: Digital Curation Centre, a "world leading centre of expertise in digital information curation“ based in the U.K. that began assisting U.K. government and higher education research institutions with curation in 2004. ©2013 IG Inc., all rights reserved
  25. 25. ©2013 IG Inc., all rights reserved
  26. 26. The majority of blogs and websites represent the voice of 1 individual or the mission statement of 1 organization. • In presenting only 1 view, customers/readers/followers/fans are left wondering – “What other related viewpoints and contextual information am I missing?” • This 1 individual or company perspective promotes aggregated mega-data.  This is similar to the aggregated hobby collector promoting quantity over quality.  This promotes the creation of ever more mega-data with each individual hoping to promote their own voice louder than others.  SEO (search engine optimization) promotes reaching the top ranking in an internet search based on mega-data quantity, not content quality. ©2013 IG Inc., all rights reserved
  27. 27. • Aggregated data requires customers/readers/followers/fans to “connect the dots” and find the through line between your files. • Most customers/readers/followers/fans visiting your website or blog or website WILL NOT take the time or effort to do “figure out” your content. The Solution: • The professional collector of digital data who knows the value of their content needs to hire an educated digital curator to help manage their digital assets. • The educated curation process is targeted at rising above the currently quantity over quality system by applying the “human touch” to involve collaboration, sharing and industry peer participation in quantifying mega-data. ©2013 IG Inc., all rights reserved
  28. 28. • Private companies that want to:  Make their corporate social responsibility activities known to the public.  Place their products/services in context within their industry and on a timeline.  Leverage intellectual property that they already own to generate new social outreach and promote education on their mission (e.g. historical artifacts, trademarks, brands, photos etc dormant in their archival filing system).  Leverage social media products (videos, endorsements, ad campaigns) already produced by transforming and updating them with collaborative curation. ©2013 IG Inc., all rights reserved
  29. 29. • Private, professional collectors who are interested in highlighting some of their collections online as part of:  educational outreach or social media.  collaboration and sharing with other professional collector associations. • Government agencies that are interested in providing special insight into the programs that they manage. • Museums and non-profit agencies that want to improve their social outreach, education initiatives and collaboration within the non-profit sector. ©2013 IG Inc., all rights reserved
  30. 30. • Conceptualizes (systems organization). • Creates system organization, exhibit/website. • Creates catalogs/tags with metadata, levels of accessibility. • Manages several collections and organizes more than several different exhibits with a given time period. • Appraises and selects assets. • Archives, stores and disposes of materials not being used. • Preserves integrity of collection materials. • Reappraises on a continual basis the value of the collection’s assets. • Evaluates public reaction to the exhibited material. Source: Digital Curation Centre, a "world leading centre of expertise in digital information curation“ based in the U.K. that began assisting U.K. government and higher education research institutions with curation in 2004. ©2013 IG Inc., all rights reserved
  31. 31. • An educated digital curator’s specialized knowledge is in the field of CURATION. • An educated digital curator can curate in a variety of fields, just as a traditional curator can collect for various private collections. • The educated digital curator prepares a client’s webpage as a visual exhibit.  This is similar to the way a traditional curator prepares materials for a special in-person visitor exhibit (e.g. at a special museum show or a special stamp collector display or antique auction).  The end goal and purpose of curation is to great a special, targeted, focused exhibit that draws a crowd of interested visitors who have such a good experience that they want to come back again and “follow.” ©2013 IG Inc., all rights reserved
  32. 32. In preparing a client’s webpage as a digital exhibit, an educated curator will perform the following functions and responsibilities: • Content Selection - Sift through all of your content (digital and non-digital) to find the materials for a special exhibit.  The purpose this selection process is to find a subject or perspective that will draw new and interested visitors (just like a special exhibit at a museum will draw visitors in and then they will also visit the permanent collections on display).  Verify that selected materials for the special exhibit:  Complement one another.  Create a consistent message.  Ensure consistency with the client’s mission, goals and objectives. ©2013 IG Inc., all rights reserved
  33. 33. • Content Selection (cont.)  Selected materials will be chosen from materials:  Already in the client’s possession.  In the public domain.  The client is the process of acquiring.  Selected materials should optimally strive to be in a variety of audio- visual-written content formats including:  Documents, slideshows and Storify presentations.  Photos.  Audio recordings  Videos  Tweets  URL bookmarks (e.g. YouTube playlists, photo collections on Pinterest, news clippings on Scoop.it). ©2013 IG Inc., all rights reserved
  34. 34. • Organizes the Exhibit – Creates a visually appealing format to exhibit curated content. This includes:  Creating one special exhibit URL (digital channelization).  Devising a systems of classification.  Creating categories and tags for the selected material so that various pieces of the exhibit can be routinely changed or updated but still retain links that encourage your viewers to follow up further if interested.  Cataloging the materials (using categories and tags).  Creating curated video and audio playlists and embedding them directly into the one exhibit URL (as opposed to the material being aggregated on your YouTube channel).  Creating special subject matter “tagged” widgets/playlists . ©2013 IG Inc., all rights reserved
  35. 35. • Adds editorial context to the exhibit. This includes:  Doing research and adding any helpful editorial notes that explain the selected materials including:  Placing the material on a timeline.  Referencing related sources, organizations and events.  Fact-checking all of the selected materials using credible sources.  Providing a list of credits (useful as 3rd party verification).  Routinely checking relevant news sources and ensuring that selected content is still up to date and current. If necessary, updating:  Curated content.  System classification (categories, tags).  URL, webpage, digital exhibit organizational format. ©2013 IG Inc., all rights reserved
  36. 36. • Collective curation complements and supplements the work of an individual curator. • An individual curator sets up a system that promotes collective curation. • Collective curation invites customers/readers/followers/fans and related groups and professional organizations to “share” their experience. How? By:  Sharing their videos or photos on your URL or Pinterest Shareboard.  Re-tweeting.  Storifying tweets, photos, videos, reviews into a slideshare on your URL. ©2013 IG Inc., all rights reserved
  37. 37. • If collective curation is not incorporated into the individual curator’s curation process, there is a risk that:  Selection, cataloging and exhibition decisions will be made without public, customer, or group feedback.  The individual curator will occasionally miss current trends or new information sources.  The individual curator and the curator’s client are making selections based on:  personal taste (similar to a private collector) .  “pushing out” personal interests, opinions and information to media sources but not listening to feedback from customers/readers/followers/fans. ©2013 IG Inc., all rights reserved
  38. 38. • Investment companies are increasingly discussing TV 2.0, the shift away from cable television to watching TV on the internet (source: Motley Fool, December 2012) • As TV and internet increasingly merge markets, digital channelization opens up new frontiers for:  For-profit companies to target market their products .  Non-profit organizations (NGOs) to leverage digital media assets that they have already developed to raise awareness for their mission. ©2013 IG Inc., all rights reserved
  39. 39. • Digital Channelization is defined as – the curation of digital assets from all over the internet all on to one specific URL. • Digital Channel characteristics:  Digital content should be in various formats (music, photos, videos, documents).  Digital content should be on a very identifiable subject or brand (e.g. gardens).  The digital channel’s URL name should be closely related to subject or brand (e.g. www.gardens.com). ©2013 IG Inc., all rights reserved
  40. 40. • There is a growing demand for the educated curator to create “order out of chaos” on the internet by acting as an objective 3rd party who:  Creates the digital channel  Fulfills the demand for quality content on the digital channel through careful, selective, educated curation. • The curated content on the digital channel should NOT be based on self-promotion of only one interested party. • A diversity of content sources from credible sources provides added value to the collection. The focus should be on:  selective acquisition based on source credibility.  how each piece of curated content adds value to the collection. ©2013 IG Inc., all rights reserved
  41. 41. • The educated curator is an “interest matcher” and “social matcher.” This is a very different role from aggregating hobby collectors. • As acquisition and oversight managers of strategic data collections, educated curators have an ability to create useful, productive, educational, interesting, and entertaining collections that can be of benefit to society.  A talented, successful educated curator will fulfill the needs of all interested parties – the public, customers, for-profits and non- profits.  The educated curator needs to be excel at understanding:  social outreach  how to share and collaborate  how to promote business development ©2013 IG Inc., all rights reserved
  42. 42. A hypothetical digital channel on “Seeds” (www.seeds.com) -- A win-win scenario for both for-profit and non-profit companies to use assets they already have and to generate greater awareness of their missions. This might include: • Selected documents and photos on:  Seeds banks and seed exchanges  Botanical biodiversity  Urban gardening and farming • Video playlists already on the internet about:  Local gardens  Farm markets • Sponsored ads on the playlists or URL from:  Garden supply and seed companies  Any companies interested in promoting horticulture, landscaping, healthy living etc. ©2013 IG Inc., all rights reserved
  43. 43. A hypothetical for-profit company (named XYZ) wants to curate information on a topic related to one of their new products/services (abc). They hire a digital curator to: • Create the digital channel - www.XYZ.com/abc. This requires:  Assessment and review the company’s digital and non-digital assets to compile a collection of digital data for the new URL.  Assessment, research and acquisition of materials from related industry sector.  Assessment, research and acquisition of materials from professional groups and others in the industry that could like to collaborate (“share”) on digital materials.  Assessment, research, organization and implementation of collaborative curation “shareboards.”  Design of the digital channel as a visual “exhibit” with all forms of curated digital media. • Regular review and updating of the curated digital media. • Regular interaction with collaborative shareboards. ©2013 IG Inc., all rights reserved
  44. 44. A hypothetical education NGO wants to provide high school counselors with a digital channel providing information and guidance for advanced students on www.HS-HigherEd.org. This requires: • Acquiring data on the schedules, availability of credible online courses. • Acquiring data on high school policies and procedures on credits and transfers. • Acquiring general data on the growth and success of online education. • Acquiring data on high schools’ success and/or failures rates. • Designing the digital channel . • Organizing - cataloging, tagging all the data. • Ensuring regularly that this data is up to date. • Designing and promoting a collective curation forum. • Collaborating and participating in the collective curation forum. • Providing reviews and policy feedback on comments in a digested format. ©2013 IG Inc., all rights reserved
  45. 45. ©2013 IG Inc., all rights reserved