Social Content ManagementJanuary 2011Paul HamptonDirector of Product Marketing
The World Has Gone Social
31%    of enterprises regularly use        social media tools                       52%    planned to increase their budge...
Use of Social Tools   External           Internal  Using social     Using social    tools to      tools to make  connect w...
SOCIAL PUBLISHING
Social Has Changed the Way weBuy…   Old World        New World Push content to   Consumers pull  consumers to      content...
My New TV            •    Research online            •    Read reviews            •    View product videos            •   ...
Social AdoptionPhase 1
Social AdoptionPhase 1   Phase 2
Social AdoptionPhase 1   Phase 2   Phase 3
Social Content Publishing•  Support two types   –  Content   –  Status updates•  Support for   –  Facebook, Twitter,      ...
Social Publishing•  Administration           •  User   –  Define the channels     –  Select content   –  Define credential...
SOCIAL PUBLISHINGSCREEN SHOTS
SOCIAL WITHIN THEWORKFORCE
The Next Decade of IT   Systems of Record         Systems of Engagement    Command and control          Open and accessibl...
enterprise                                    content         sharing                                management  collabora...
Alfresco Share•    Built-in Social Features•    Commenting•    User Status Updates•    Activity Feed for Sites•    Cross-s...
Alfresco 4 – Like•  Ability to ‘like’ content•  Sort content by   ratings   –  Find highly rated      content
Alfresco 4 – Follow•  Follow influential   people•  Use search to find   people to follow•  Activities – what are   they d...
Alfresco 4 – Notifications•  Proactive notifications   –  Uses HTML templates   –  Can be customized   –  Activity feed, f...
Social Content Management inAction   Doc Mgmt          Coming soon!                                      Low-cost ECM   Ma...
Social Content Management inAction   Doc Mgmt          Coming soon!                                      Low-cost ECM   Ma...
Jive Toolkit                       Jive ToolkitAlfresco              Jive Toolkit      Jive•  Focus on the       •  Enable...
Socialize Content in Jive
Socialize Content in Jive
Linked Content in Jive
Summary   Social is everywhere•  Companies looking to leverage Social   tools  –  Externally: Connecting with customers an...
Forrester TEI   •  For 3 years…          –  Total benefits = $1.3M          –  Payback = 10 months“Alfresco enables our pr...
QUESTIONS?
Social Content Management
Social Content Management
Social Content Management
Social Content Management
Social Content Management
Social Content Management
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Social Content Management

  1. 1. Social Content ManagementJanuary 2011Paul HamptonDirector of Product Marketing
  2. 2. The World Has Gone Social
  3. 3. 31% of enterprises regularly use social media tools 52% planned to increase their budgetsfor social media tools and collaboration software in 2010 Source: A 2009 Gartner study "User Survey Analysis: U.S. Enterprise Adoption and Usage of Social Media, 2009"
  4. 4. Use of Social Tools External Internal Using social Using social tools to tools to make connect with employees customers and more prospects productive
  5. 5. SOCIAL PUBLISHING
  6. 6. Social Has Changed the Way weBuy… Old World New World Push content to Consumers pull consumers to content from stimulate different demand sources when they want it
  7. 7. My New TV •  Research online •  Read reviews •  View product videos •  Visit Logitech site •  Order from Amazon
  8. 8. Social AdoptionPhase 1
  9. 9. Social AdoptionPhase 1 Phase 2
  10. 10. Social AdoptionPhase 1 Phase 2 Phase 3
  11. 11. Social Content Publishing•  Support two types –  Content –  Status updates•  Support for –  Facebook, Twitter, Publish YouTube, LinkedIn, and Flickr –  Can be extended•  Define ‘Channels’ –  Multiple channels for each service
  12. 12. Social Publishing•  Administration •  User –  Define the channels –  Select content –  Define credentials –  New action ‘Publish’•  Java API to build –  Select channel(s) automation –  View publishing history
  13. 13. SOCIAL PUBLISHINGSCREEN SHOTS
  14. 14. SOCIAL WITHIN THEWORKFORCE
  15. 15. The Next Decade of IT Systems of Record Systems of Engagement Command and control Open and accessible Transaction-oriented Interaction-oriented Document-centric User-centric Limited deployment Ubiquitous deployment Central IT-provisioned Self-provisioned
  16. 16. enterprise content sharing management collaboration workflow liking social compliance contentrecommending management control following security records commentingsocialsoftware Discuss… then capture.
  17. 17. Alfresco Share•  Built-in Social Features•  Commenting•  User Status Updates•  Activity Feed for Sites•  Cross-site Search•  Invite people to sites•  Customizable dashlets•  Blog•  Wiki•  Forums•  Calendar•  Tagging•  Workflow & Tasks•  Voting API (future)•  Sharepoint Protocol•  WebDav
  18. 18. Alfresco 4 – Like•  Ability to ‘like’ content•  Sort content by ratings –  Find highly rated content
  19. 19. Alfresco 4 – Follow•  Follow influential people•  Use search to find people to follow•  Activities – what are they doing•  Private following list•  Find out who is following you
  20. 20. Alfresco 4 – Notifications•  Proactive notifications –  Uses HTML templates –  Can be customized –  Activity feed, following and WF tasks•  Personal preferences –  Op-in/out•  New activity dashlet –  Multiple options –  New filers
  21. 21. Social Content Management inAction Doc Mgmt Coming soon! Low-cost ECM Manage & retain Community Version control Use Alfresco Preview Records Mgmt content and Commenting seamlessly for Check-out docs MS Office® handle workflows Edit metadata document to Google Docs Integration in Alfresco - then, Workflows management for realtime doc Cloud publish to Drupal Previews collaboration JSR-168 CMIS CMIS/APIs CMIS RESTful API Alfresco Platform
  22. 22. Social Content Management inAction Doc Mgmt Coming soon! Low-cost ECM Manage & retain Community Version control Use Alfresco Preview Records Mgmt content and Commenting seamlessly for Check-out docs MS Office® handle workflows Edit metadata document to Google Docs Integration in Alfresco - then, Workflows management for realtime doc Cloud publish to Drupal Previews collaboration JSR-168 CMIS CMIS/APIs CMIS RESTful API Alfresco Platform
  23. 23. Jive Toolkit Jive ToolkitAlfresco Jive Toolkit Jive•  Focus on the •  Enables both •  Focus on the processes around process and community around content community content
  24. 24. Socialize Content in Jive
  25. 25. Socialize Content in Jive
  26. 26. Linked Content in Jive
  27. 27. Summary Social is everywhere•  Companies looking to leverage Social tools –  Externally: Connecting with customers and prospects –  Internally: Empowering workers to improve effectiveness•  Alfresco manages the content that drives social
  28. 28. Forrester TEI •  For 3 years… –  Total benefits = $1.3M –  Payback = 10 months“Alfresco enables our projects to be built more simply, with lessefforts, and they are more maintainable over time.” (Director ofsoftware and infrastructure solutions at a large health insurancecompany) “The rate of change at Alfresco as compared to other vendors is phenomenal. It was one of the reasons why we were so keen of looking into it further. They are very innovative. The pace of change, the amount of features that came in, was incredible. It has got some real competitive edge elements to it.” (Senior IT manager at a financial service company) “Alfresco is right up with the commercial players. Almost in any kind of RFI/RFP now, I will look at a professional open source company alongside the commercial vendors.” (Senior IT manager at a financial service company)
  29. 29. QUESTIONS?
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