0
Join the Intelligent Conversation                                     0	  
The Team	                                       "                                     "                       Lance Dunbar...
The Agenda	                                                     Strategy"        Objective / Approach / Target / Competiti...
The Strategy	                     3	  
The Objective	  Make the perception of The Economist go from…                       TO                                    ...
while increasing brand awareness.                                     5	  
The Approach	  •  Create a multi-channel, integrated campaign that tells the   story of “Intelligent Conversation”.•  Chan...
The Main Driving Force	   “ The Economistand debatesyou for smart                  prepares   conversations             by...
Smart Witty Clever Provocative Opinionated Analytical WorldlyCultured Intellectual Educated WiseErudite   Interesting Inci...
The Competitive Landscape	                            9	  
The Target Audience	                  •  Demographics Meet Lance…   •  35 year-old man                •  Never been marrie...
The Target Audience	  •  Attitudes•  Dependent on cell phones •  Ok with ads on cell phones in exchange   for services lik...
Media Mix Quintile Analysis	   Primary Channels:  Internet (154 for 1st Quintile)                             Outdoor (126...
Industry Factors	                                  From print to screen                               Social Integration  ...
The Media	                  14	  
Metrics of Success•  Reach the target audience at least 7 times•  Drive at least 1.5M visitors to the site•  To accomplish...
Media Budget Allocation                                          Targeted        Target                                Cli...
Media Budget Allocation Media Budget Allocation   Online Media Budget Allocation    Newspapers                           S...
Testing CalendarMedia Vehicle     October      November    December      January    February        March         April   ...
Display •    $4.7M media spend •    977.6M impressions •    $4.78 CPM •    369,900 clicks to site   19	  
Social•  Targeting Men & Women, 25-44, college graduates, with interests such   as sports, news, world affairs, video game...
Mobile          Business            General News             Men                                               Sports•    ...
SEM-Search Engine Marketing •    $2 media spend •    53.3M impressions •    $2.50 CPC •    800,000 clicks to site •    Tar...
Newspapers•  Statement of why      •  Statement of why•  ½ page ads            •  ½ page ads•  Main News, Sports,     •  M...
Direct Mail •  Targeting Mobile Application Users and Downloaders and Sports    Illustrated Fantasy Sports lists •  $2.5M ...
Email •  Targeting Mobile Application Users and Downloaders, Sports    Illustrated Fantasy, Digital Connected Tablet Owner...
The Creative	                     26	  
Overview "Going back to the main driving force:  “ The Economistand debatesyou for smart                   prepares    con...
Print         28	  
Direct Mail               29	  
Direct Mail               30	  
Direct Mail               31	  
Direct Mail               32	  
Social Channels           CONVERSATION                           33	  
Social Listening                    34	  
Tactic 1: Create a The Economistofficial social badge  •  Give the readers official bragging rights for their web IDs  •  As...
Tactic 2:.	  Bring commenters from the“Economics by invitation” to socialmedia conversations"  •  Increase engagement rate...
Tactic 3:. Leverage the “ThinkingSpace” app and site already in use byThe Economist                   •  Take the conversa...
Tactic 4: Encourage letter submissions  •  Encourage user-generated content  •  User-generated content tends to great more...
Tactic 5: Instagram Covers•  Create a visual presence on a platform that   will help change perception and encourage   con...
Tactic 6: The Blogs Content CONTENT       content …some say it’s KING                                     40	  
use conversationto lead the debate in the pursuit of progress.                                            41	  
Thank You…	                   42	  
The Appendix	                     43	  
Media MixSummer 2012 - Media Mix/Budget AllocationEconomist ($20MM Total - $10MM/market)                        Gross     ...
Direct Mail & Email	                            45	  
Direct Mail & Email                                                                        Impressions per     Gross      ...
Direct Mail & Email Lists  Sports Illustrated Fantasy                  Rock & Roll Music Lovers Guild  Infogroup          ...
DisplayDigital (banners)                    48	  
Digital Display (Banners)	                      49	  
Display                                                                                              Click to Site Rate   ...
Display FlightingSite                          October       November       December       January       February       Ma...
Display Site InfoCNN                                          ESPN                                     Fox NewsMedian Age:...
SEM	            53	  
SEM "Keywords with Estimated Impressions Campaign   Keyword                           Estimated Local Monthly Searches    ...
SEM "Keywords with Estimated Impressions Campaign   Keyword                                           Estimated Local Mont...
SEM "Keywords with Estimated Impressions Campaign   Keyword                           Estimated Local Monthly Searches    ...
SEM "Keywords with Estimated Impressions Campaign   Keyword                                   Estimated Local Monthly Sear...
SEM "Keywords with Estimated Impressions Campaign    Keyword                         Estimated Local Monthly Searches     ...
SEM "Keywords with Estimated Impressions Campaign    Keyword                  Estimated Local Monthly Searches         Cam...
NYU Integrated Marketing Campaign Project. Client: The Economist
NYU Integrated Marketing Campaign Project. Client: The Economist
NYU Integrated Marketing Campaign Project. Client: The Economist
NYU Integrated Marketing Campaign Project. Client: The Economist
NYU Integrated Marketing Campaign Project. Client: The Economist
NYU Integrated Marketing Campaign Project. Client: The Economist
NYU Integrated Marketing Campaign Project. Client: The Economist
NYU Integrated Marketing Campaign Project. Client: The Economist
NYU Integrated Marketing Campaign Project. Client: The Economist
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NYU Integrated Marketing Campaign Project. Client: The Economist

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As part of the core curriculum for the M.S. in Integrated Marketing at NYU-SCPS, students are required to take two campaign classes, one covering everything related to media buying and another covering creative strategy and execution. These two courses are designed to equip students with the needed skills to thrive in the "agency life".
This deck is my team's final project for these two classes. The client for the Summer 2012 semester was the "The Economist", the world news publication.

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Transcript of "NYU Integrated Marketing Campaign Project. Client: The Economist"

  1. 1. Join the Intelligent Conversation 0  
  2. 2. The Team   " " Lance Dunbar" Swati Soti" Patricia Yunén Latour 1  
  3. 3. The Agenda   Strategy" Objective / Approach / Target / Competitive / Trends " " Media" Metrics / Budget / Testing / Display / Social / Mobile / SEM Newspapers / DM / Email " " Creative" Overview / Print / DM / Social 2  
  4. 4. The Strategy   3  
  5. 5. The Objective  Make the perception of The Economist go from… TO 4  
  6. 6. while increasing brand awareness. 5  
  7. 7. The Approach  •  Create a multi-channel, integrated campaign that tells the story of “Intelligent Conversation”.•  Channels Included: –  Online Display –  Social –  Mobile –  Search –  Newspapers –  Direct mail –  Email –  Promotions 6  
  8. 8. The Main Driving Force   “ The Economistand debatesyou for smart prepares conversations by providing you with an informed stance on what’s ” happening in the World today. 7  
  9. 9. Smart Witty Clever Provocative Opinionated Analytical WorldlyCultured Intellectual Educated WiseErudite Interesting Incisive Sarcastic Keen Intelligent 8  
  10. 10. The Competitive Landscape   9  
  11. 11. The Target Audience   •  Demographics Meet Lance… •  35 year-old man •  Never been married •  Employed full-time in a business related role •  College graduate+ •  $80,355 median HHI •  Owns a Smartphone and/or tablet device •  Psychographics •  Enjoys the nightlife •  Attends rock concerts •  Cultured •  Participates in Fantasy Sports Leagues •  Reads comic books •  Enjoys video games •  Enjoys thinking games 10  
  12. 12. The Target Audience  •  Attitudes•  Dependent on cell phones •  Ok with ads on cell phones in exchange for services like TV or text messaging •  carry cell phones everywhere•  Trust the internet •  understand the functionality•  Radio is good for ideas (know how all the feature work) •  use it to make calls from home•  Internet is used for staying current and •  defines who they are relaxing/escaping/entertainment •  convenient to have a phone to•  Magazines but good for entertainment do everything they need•  Willing to pay for TV •  source of entertainment•  Not strong on television or newspapers •  customize look and sound•  Socially conservative •  watch video •  text messages•  Interests and Attitudes in Advertising •  would use the internet more if•  Overall indifferent to advertising the screen were easier to read•  Positive perception of newspaper ads•  Don’t like repletion in the ads 11  
  13. 13. Media Mix Quintile Analysis   Primary Channels: Internet (154 for 1st Quintile) Outdoor (126 for 1st Quintile)   Magazine (135 for the 1st Quintile) Secondary Channels: Radio (118 for 2nd Quintile) Newspaper (177 for 3rd Quintile)   Unsuitable Channels: TV (124 for 5th Quintile) 12  
  14. 14. Industry Factors   From print to screen Social Integration Confused Advertiser 13  
  15. 15. The Media   14  
  16. 16. Metrics of Success•  Reach the target audience at least 7 times•  Drive at least 1.5M visitors to the site•  To accomplish this we have to interact with the target audience on vehicles that promote conversation and complement The Economist brand 15  
  17. 17. Media Budget Allocation Targeted Target Click to Site Cost per SiteMedia Vehicle Gross Impressions Gross CPM Spending Site Visits Impressions Impression % Rate (%) Visit                 Digital (banners) 977,600,000 586,560,000 60% $4.78 $4,676,600 0.038% 369,900 $12.64                 Digital (social) 321,425,000 224,997,500 70% $6.22 $2,000,000 0.044% 142,860 $14.00                 Digital (mobile) 235,000,000 58,750,000 25% $12.77 $3,000,000 0.156% 367,500 $8.16                 Online (search) 53,333,333 34,666,667 65% - $2,000,000 1.500% 800,000 $2.50                 Newspapers (Local) 19,681,746 7,872,698 40% $45.00 $3,815,406 0.010% 1,968 $1,938.55                 Direct Mail* 3,000,000 2,850,000 95% $831.33 $2,494,000 1.250% 37,500 $66.51                 Email** 21,000,000 18,900,000 90% $95.90 $2,014,000 0.500% 105,000 $19.18                 Total Media: 1,631,040,079 934,596,865 57% $12.26 $20,000,006 0.112% 1,824,728 $10.96                  •  $20M media spend •  Frequency of 7 •  1.8M visitors •  $12.26 Gross CPM 16  
  18. 18. Media Budget Allocation Media Budget Allocation Online Media Budget Allocation Newspapers SEM 19% 17% Display Ads Email Online 40% Social 10% 58% 17% Direct Mail 13% Mobile 26% 17  
  19. 19. Testing CalendarMedia Vehicle October November December January February March April May June July August SeptemberDisplay Creative Ad Format Placements CreativeSocial Image Ad Copy Image Ad CopyMobile Creative Ad Format Placements CreativeSEM Ad Copy Landing Page Ad Copy Landing PageNewspapers Placement Creative                    Direct Mail Copy   Offer     Copy   Offer        Email Subject Line Content Subject Line   Content Subject Line Content Subject Line Content      •  Initial tests will provide baseline metrics and decide the control ads•  Determine most effective and efficient media vehicles•  Allows for adjustments to the media mix based on performance 18  
  20. 20. Display •  $4.7M media spend •  977.6M impressions •  $4.78 CPM •  369,900 clicks to site 19  
  21. 21. Social•  Targeting Men & Women, 25-44, college graduates, with interests such as sports, news, world affairs, video games, music, and thinking games•  $2M media spend•  321M impressions•  $6.22 CPM•  142,860 clicks to site 20  
  22. 22. Mobile Business General News Men Sports•  $3M media spend•  235M impressions•  $12.77 CPM•  367,500 clicks to site 21  
  23. 23. SEM-Search Engine Marketing •  $2 media spend •  53.3M impressions •  $2.50 CPC •  800,000 clicks to site •  Targeting Brand, Competitors, and general interest non-brand keywords 22  
  24. 24. Newspapers•  Statement of why •  Statement of why•  ½ page ads •  ½ page ads•  Main News, Sports, •  Main News, Sports and Business and Weekend Business Arts •  $1.6M media spend•  $2.2M media spend 23  
  25. 25. Direct Mail •  Targeting Mobile Application Users and Downloaders and Sports Illustrated Fantasy Sports lists •  $2.5M media spend •  3M impressions •  $831 CPM •  37,500 clicks to site 24  
  26. 26. Email •  Targeting Mobile Application Users and Downloaders, Sports Illustrated Fantasy, Digital Connected Tablet Owners, and Rock & Roll Music Guild lists •  $2M media spend •  21M impressions •  $96 CPM 25   •  105,000 clicks to site
  27. 27. The Creative   26  
  28. 28. Overview "Going back to the main driving force: “ The Economistand debatesyou for smart prepares conversations by providing you with an informed stance on what’s ” happening in the World today. 27  
  29. 29. Print 28  
  30. 30. Direct Mail 29  
  31. 31. Direct Mail 30  
  32. 32. Direct Mail 31  
  33. 33. Direct Mail 32  
  34. 34. Social Channels CONVERSATION 33  
  35. 35. Social Listening 34  
  36. 36. Tactic 1: Create a The Economistofficial social badge •  Give the readers official bragging rights for their web IDs •  Associate The Economist with younger and more appropriate users •  Help change brand perception •  Increase reach •  Visibly identify influencers 35  
  37. 37. Tactic 2:.  Bring commenters from the“Economics by invitation” to socialmedia conversations" •  Increase engagement rate from the current 0.009% 36  
  38. 38. Tactic 3:. Leverage the “ThinkingSpace” app and site already in use byThe Economist •  Take the conversation off line 37  
  39. 39. Tactic 4: Encourage letter submissions •  Encourage user-generated content •  User-generated content tends to great more engagement and reach •  Make the reader feel involved and part of The Economist. •  Help change brand perception by associating The Economist to the different, younger users. 38  
  40. 40. Tactic 5: Instagram Covers•  Create a visual presence on a platform that will help change perception and encourage conversation through other images and hashtags. 39  
  41. 41. Tactic 6: The Blogs Content CONTENT content …some say it’s KING 40  
  42. 42. use conversationto lead the debate in the pursuit of progress. 41  
  43. 43. Thank You…   42  
  44. 44. The Appendix   43  
  45. 45. Media MixSummer 2012 - Media Mix/Budget AllocationEconomist ($20MM Total - $10MM/market) Gross Targeted Target Click to Site Cost perMedia Vehicle Gross CPM Spending Site Visits Impressions Impressions Impression % Rate (%) Site Visit                 Digital (banners) 977,600,000 586,560,000 60% $4.78 $4,676,600 0.038% 369,900 $12.64                 Digital (social) 320,800,000 224,560,000 70% $6.23 $2,000,000 0.045% 143,360 $13.95                 Digital (mobile) 235,000,000 58,750,000 25% $12.77 $3,000,000 0.156% 367,500 $8.16                 Online (search) 53,333,333 34,666,667 65% - $2,000,000 1.500% 800,000 $2.50                 Newspapers (Local) 19,681,746 7,872,698 40% $45.00 $3,815,406 0.010% 1,968 $1,938.55                 Direct Mail* 3,000,000 2,850,000 95% $831.33 $2,494,000 1.250% 37,500 $66.51                 Email** 21,000,000 18,900,000 90% $95.90 $2,014,000 0.500% 105,000 $19.18                 Total Media: 1,630,415,079 934,159,365 57% $12.27 $20,000,006 0.112% 1,825,228 $10.96                  New York Target Audience: 6,121,000 Goal: 1.5MM San Francisco Target Audience: 4,988,000 Total Target Audience: 11,109,000 Average Annual Frequency: 84 Average Monthly Frequency: 7 Goal: 7+ monthly frequency (average) 44  
  46. 46. Direct Mail & Email   45  
  47. 47. Direct Mail & Email Impressions per Gross Gross Click to Site Cost per SiteEmail Emailings Universe Spend Site Visits Emailing Impressions CPM Rate (%) VisitDigitally Connected Tablet Owners 4 4,339,572 4,000,000 16,000,000 $90 $1,440,000 0.50% 80,000 $18.00Mobile Application Users and Downloaders 2 9,478,155 1,000,000 2,000,000 $83 $165,000 0.50% 10,000 $16.50Rock & Roll Music Lovers Guild 2 1,426,054 1,000,000 2,000,000 $165 $330,000 0.50% 10,000 $33.00Sports Illustrated Fantasy 2 673,418 500,000 1,000,000 $79 $79,000 0.50% 5,000 $15.80Total Media:       21,000,000 $96 $2,014,000 0.50% 105,000 $19.18 Impressions per Gross Gross Click to Site Cost per SiteDirect Mail Mailings Universe Spend Site Visits Mailing Impressions CPM Rate (%) VisitMobile Application Users and Downloaders 2 9,478,155 1,000,000 2,000,000 $83 $165,000 1.25% 25,000 $6.60Sports Illustrated Fantasy 2 673,418 500,000 1,000,000 $79 $79,000 1.25% 12,500 $6.32Total Media:   10,151,573 1,500,000 3,000,000 $81 $244,000 1.25% 37,500 $6.51Production Costs ($0.75 per mailing):       3,000,000   $2,250,000      Total Budget:       3,000,000 $831 $2,494,000 1.250% 37,500 $66.51 46  
  48. 48. Direct Mail & Email Lists Sports Illustrated Fantasy Rock & Roll Music Lovers Guild Infogroup Specialists Marketing Services, Inc. Universe 673,418 Universe 13,987,655 Base Price $105/M Base Price $150/M Selects   Selects   Email $45/M Age $5/M Zip $8/M Zip $5/M Marital Status $5/M Mobile Application Users and Downloaders Take 5 Solutions Digitally Connected Tablet Owners Universe 9,478,155 eTargetMedia.com, Inc. Base Price $150/M Universe 4,339,572 Selects   Base Price $80/M HHI $5/M Selects   Zip $5/M Email Personalization $10/M Gender $5/M Age, gender, income, lifestyle $250 interest, marital status, Zip 47  
  49. 49. DisplayDigital (banners) 48  
  50. 50. Digital Display (Banners)   49  
  51. 51. Display Click to Site Rate Cost per SiteSite Placement Unit Impressions CPM Spending Site Visits (%) VisitSports     300,000,000 $4.67 $1,400,000 0.037% 110,000 $12.73ESPN Run of Site 728 x 90 50,000,000 $3.00 $150,000 0.020% 10,000 $15.00  Run of Site 160 x 600 50,000,000 $5.00 $250,000 0.040% 20,000 $12.50  Run of Site 300 x 250 50,000,000 $6.00 $300,000 0.050% 25,000 $12.00 Subtotal:     150,000,000 $4.67 $700,000 0.037% 55,000 $12.73Yahoo Sports Run of Site 728 x 90 50,000,000 $3.00 $150,000 0.020% 10,000 $15.00  Run of Site 160 x 600 50,000,000 $5.00 $250,000 0.040% 20,000 $12.50   Run of Site 300 x 250 50,000,000 $6.00 $300,000 0.050% 25,000 $12.00 Subtotal:     150,000,000 $4.67 $700,000 0.037% 55,000 $12.73Entertainment     60,000,000 $4.67 $280,000 0.037% 22,000 $12.73RollingStone Run of Site 728 x 90 20,000,000 $3.00 $60,000 0.020% 4,000 $15.00  Run of Site 160 x 600 20,000,000 $5.00 $100,000 0.040% 8,000 $12.50  Run of Site 300 x 250 20,000,000 $6.00 $120,000 0.050% 10,000 $12.00 Subtotal:     60,000,000 $4.67 $280,000 0.037% 22,000 $12.73News     617,600,000 $4.85 $2,996,600 0.039% 237,900 $12.60NYTimes Sports 728 x 90 50,000,000 $3.00 $150,000 0.020% 10,000 $15.00  Sports 300 x 250 50,000,000 $6.00 $300,000 0.050% 25,000 $12.00  Arts 300 x 250 20,000,000 $6.00 $120,000 0.050% 10,000 $12.00  Technology 300 x 250 20,000,000 $6.00 $120,000 0.050% 10,000 $12.00 Subtotal:     140,000,000 $4.93 $690,000 0.039% 55,000 $12.55San Francisco Chronicle Sports 728 x 90 40,000,000 $3.00 $120,000 0.020% 8,000 $15.00  Sports 300 x 250 40,000,000 $6.00 $240,000 0.050% 20,000 $12.00  Entertainment 300 x 250 20,000,000 $6.00 $120,000 0.050% 10,000 $12.00  Entertainment 728 x 90 20,000,000 $3.00 $60,000 0.020% 4,000 $15.00 Subtotal:     120,000,000 $4.50 $540,000 0.035% 42,000 $12.86Fox News Entertainment 300 x 250 10,000,000 $6.00 $60,000 0.050% 5,000 $12.00  Lifestyle 300 x 250 10,000,000 $6.00 $60,000 0.050% 5,000 $12.00  Sports 300 x 250 50,000,000 $6.00 $300,000 0.050% 25,000 $12.00 Subtotal:     70,000,000 $6.00 $420,000 0.050% 35,000 $12.00Huffington Post Comedy 300 x 250 8,000,000 $6.00 $48,000 0.050% 4,000 $12.00  Tech 300 x 250 8,000,000 $6.00 $48,000 0.050% 4,000 $12.00 Subtotal:     16,000,000 $6.00 $96,000 0.050% 8,000 $12.00Salon Run of Site 728 x 90 8,000,000 $3.00 $24,000 0.020% 1,600 $15.00  Run of Site 300 x 250 8,000,000 $6.00 $48,000 0.050% 4,000 $12.00 Subtotal:     16,000,000 $4.50 $72,000 0.035% 5,600 $12.86CNN Home 728 x 90 30,000,000 $3.00 $90,000 0.020% 6,000 $15.00  Home 160 x 600 30,000,000 $5.00 $150,000 0.040% 12,000 $12.50  Home 300 x 250 30,000,000 $6.00 $180,000 0.050% 15,000 $12.00  Tech 728 x 90 20,000,000 $3.00 $60,000 0.020% 4,000 $15.00  Tech 160 x 600 20,000,000 $5.00 $100,000 0.040% 8,000 $12.50  Tech 300 x 250 20,000,000 $6.00 $120,000 0.050% 10,000 $12.00  World 728 x 90 40,000,000 $3.00 $120,000 0.020% 8,000 $15.00  World 160 x 600 35,000,000 $5.00 $175,000 0.040% 14,000 $12.50  World 300 x 250 30,600,000 $6.00 $183,600 0.050% 15,300 $12.00 Subtotal:     255,600,000 $4.61 $1,178,600 0.036% 92,300 $12.77 50  Grand Total:     977,600,000 $4.78 $4,676,600 0.038% 369,900 $12.64
  52. 52. Display FlightingSite October November December January February March April May June July August SeptemberSports                        ESPN                        Yahoo Sports                        Entertainment                        RollingStone                        News                        NYTimes                        San Francisco Chronicle                        Fox News                        Huffington Post                        Salon                        CNN                          No Ads  Reduced  Full 51  
  53. 53. Display Site InfoCNN ESPN Fox NewsMedian Age: 42 Age: 18-34 (31%) Age: 25-54 (59%)HHI: $150,000+ (122 index) Median Age: 30.4 Median Age: 46Median Income: $71,048 Gender: 79% Males Gender: 54% MalesMonthly Uniques: 73M HHI: $100,000+ (33%) HHI: $75,000+ (46%) Median Income: $80,815 Median Income: $76,000 Monthly Uniques: 42.6M Monthly Uniques: 22.9M Monthly Page Views: 896MHuffington Post NYTimes.com RollingStoneHHI: $150,000+ (more likely) Median Age: 46 Median Age: 34Education: Post-Graduate Degree (more likely) Gender: 51% Males Gender: 61% MalesMonthly Uniques: 28M Median HHI: $79,418 Median HHI: $61,403 Education: 56% College+ Monthly Uniques: 3.7M Audience: 34M Monthly Page Views: 27MSalon San Francisco Chronicle (SFGate.com) Yahoo Sports*Median Age: 36 Age: 35-54 (49.9%) Age: 25-34 (158 index)Gender: 60% Males Gender: 54.1% Males HHI: $150,000+ (114 index)Avg. HHI: $92,000 HHI: $100,000+ (56.2%) Gender: Males (129 index)Monthly Uniques: 7.6M Education: College Graduate + (63.5%) Education: Grad School (126 index) Monthly Page Views: 128M Monthly Uniques: 6.6M* Quantcast data from 7/26/12 52  
  54. 54. SEM   53  
  55. 55. SEM "Keywords with Estimated Impressions Campaign Keyword Estimated Local Monthly Searches Campaign Keyword Estimated Local Monthly Searches Brand economist android app 390 Brand the economist magazine cover 110 Brand economist app android 390 Brand economist debate 590 Brand economist app 1,300 Brand economist debates 320 Brand economist apps 880 Brand economist delivery 140 Brand the economist app 1,300 Brand economist democracy index 720 Brand economist back issues 73 Brand digital economist 720 Brand economist issues 880 Brand economist digital 720 Brand the economist archive 320 Brand economist digital subscription 390 Brand the economist archives 320 Brand the economist digital 720 Brand articles from the economist 1,300 Brand discount economist subscription 1,000 Brand economist article 1,600 Brand economist discount 1,900 Brand economist articles 1,300 Brand economist discount code 91 Brand the economist article 1,600 Brand economist discount subscription 1,000 Brand the economist articles 1,300 Brand economist magazine discount 210 Brand economist asia 320 Brand economist magazine discount subscription 91 Brand the economist asia 320 Brand economist subscription discount 1,000 Brand economist audio 1,900 Brand the economist discount 1,900 Brand economist audio edition 590 Brand the economist discount magazine subscriptions 91 Brand the economist audio 1,900 Brand the economist magazine discount 210 Brand best economist 5,400 Brand the economist subscription discount 1,000 Brand economist blackberry app 28 Brand download the economist 880 Brand economist blog 1,600 Brand economist download 880 Brand economist blogs 720 Brand economist magazine download 58 Brand the economist blog 1,600 Brand the economist download 880 Brand economist book 2,900 Brand economist editorial 260 Brand economist books 1,600 Brand editor of the economist 390 Brand the economist book 2,900 Brand the economist editorial 260 Brand the economist books 1,600 Brand economist education 1,300 Brand economist book review 390 Brand economist ebook 140 Brand economist book reviews 260 Brand economist electronic subscription 46 Brand business economist 3,600 Brand the economist ebook 140 Brand buy the economist 880 Brand the economist epub 140 Brand economist calendar 480 Brand economist ereader 16 Brand the economist calendar 480 Brand economist europe 480 Brand canadian economist 170 Brand the economist europe 480 Brand economist cartoons 320 Brand economist finance 390 Brand economist jokes 880 Brand finance economist 390 Brand cheap economist subscription 170 Brand financial economist 2,400 Brand cheap subscription economist 170 Brand economist forum 320 Brand cheapest economist subscription 170 Brand economist for free 2,400 Brand economist conference 880 Brand economist free 2,400 Brand economist conferences 390 Brand economist free subscription 210 Brand the economist conferences 390 Brand economist free trial 28 Brand conservative economists 1,000 Brand economist trial subscription 12 Brand economist cover 2,900 Brand free economist 2,400 Brand economist covers 880 Brand free economist magazine 91 Brand economist magazine covers 73 Brand free economist subscription 210 Brand the economist cover 2,900 Brand free subscription to the economist 210 Brand the economist covers 880 Brand free the economist magazine 91 54  
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