Patty Mitchell Marketing Proposal

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Patty Mitchell Marketing Proposal

  1. 1. “Wine of the Month” Twitter Tasting Event Patty Mitchell 2013 Marketing Proposal
  2. 2. 1. What is a Twitter tasting event? 2. What is the goal? 3. How will this help Hazlitt 1852 Vineyards? 4. What actions should Hazlitt 1852 Vineyards take? 5. What can Hazlitt 1852 Vineyards do to encourage consumers to join? 6. Other marketing ideas – “The Runner Ups” Overview
  3. 3. What is a Twitter tasting event?
  4. 4. What is a Twitter tasting event? [sounds odd]
  5. 5. What is a Twitter tasting event? [sounds odd]
  6. 6. What is a Twitter tasting event? A Twitter tasting event takes place when a group of people discuss their thoughts on a food or beverage via Twitter using a particular hashtag.
  7. 7. What is a Twitter tasting event? A Twitter tasting event takes place when a group of people discuss their thoughts on a food or beverage via Twitter using a particular hashtag.
  8. 8. What is a Twitter tasting event? A Twitter tasting event takes place when a group of people discuss their thoughts on a food or beverage via Twitter using a particular hashtag.
  9. 9. What is a Twitter tasting event? A Twitter tasting event takes place when a group of people discuss their thoughts on a food or beverage via Twitter using a particular hashtag. Who knew the “t” in Merlot was silent?! #WineTasting
  10. 10. What is a Twitter tasting event? A Twitter tasting event takes place when a group of people discuss their thoughts on a food or beverage via Twitter using a particular hashtag. Who knew the “t” in Merlot was silent?! #WineTasting Ah! The perfect wine to go with a perfect steak. Cheers #WineTasting
  11. 11. What is a Twitter tasting event? A Twitter tasting event takes place when a group of people discuss their thoughts on a food or beverage via Twitter using a particular hashtag. Who knew the “t” in Merlot was silent?! #WineTasting Ah! The perfect wine to go with a perfect steak. Cheers #WineTasting Can’t wait to do this next month! #WineTasting
  12. 12. What is the goal?
  13. 13. What is the goal? The goal is to encourage consumers to purchase Hazlitt 1852 Vineyards’ “Wine of the Month” each month.
  14. 14. What is the goal? The goal is to encourage consumers to purchase Hazlitt 1852 Vineyards’ “Wine of the Month” each month.
  15. 15. How will this help Hazlitt 1852 Vineyards? This will help Hazlitt 1852 Vineyards for multiple reasons: 1. It will allow the Winery to engage with consumers around the country via Twitter. 2. More people will purchase the “Wine of the Month.” 3. Other people will see the Twitter conversation, which leads to more publicity.
  16. 16. How will this help Hazlitt 1852 Vineyards? This will help Hazlitt 1852 Vineyards for multiple reasons: 1. It will allow the Winery to engage with consumers around the country via Twitter. 2. More people will purchase the “Wine of the Month.” 3. Other people will see the Twitter conversation, which leads to more publicity. • In other words, people are curious.
  17. 17. How will this help Hazlitt 1852 Vineyards? This will help Hazlitt 1852 Vineyards for multiple reasons: 1. It will allow the Winery to engage with consumers around the country via Twitter. 2. More people will purchase the “Wine of the Month.” 3. Other people will see the Twitter conversation, which leads to more publicity. • In other words, people are curious.
  18. 18. What actions should Hazlitt 1852 Vineyards take? 1. The Winery should choose a specific day of each month to host the Twitter tasting. • For example: The last Wednesday of every month
  19. 19. What actions should Hazlitt 1852 Vineyards take? 1. The Winery should choose a specific day of each month to host the Twitter tasting. • For example: The last Wednesday of every month 2. The Winery should choose a title for this event. • For example: “Wine Down Wednesday” or “Wine About It!”
  20. 20. What actions should Hazlitt 1852 Vineyards take? 1. The Winery should choose a specific day of each month to host the Twitter tasting. • For example: The last Wednesday of every month 2. The Winery should choose a title for this event. • For example: “Wine Down Wednesday” or “Wine About It!” 3. The Winery should create a hashtag that would fit the event. This will allow customers to read other reviews. • For example: #HazlittTasting or #WineAboutIt
  21. 21. What actions should Hazlitt Vineyards take? 1. The Winery should choose a specific day of each month to host the Twitter tasting. • For example: The last Wednesday of every month 2. The Winery should choose a title for this event. • For example: “Wine Down Wednesday” or “Wine About It!” 3. The Winery should create a hashtag that would fit the event. This will allow customers to read other reviews. • For example: #HazlittTasting or #WineAboutIt 4. The Winery can promote this by email, word-of-mouth, social media and newsletters.
  22. 22. What actions should Hazlitt Vineyards take? 1. The Winery should choose a specific day of each month to host the Twitter tasting. • For example: The last Wednesday of every month 2. The Winery should choose a title for this event. • For example: “Wine Down Wednesday” or “Wine About It!” 3. The Winery should create a hashtag that would fit the event. This will allow customers to read other reviews. • For example: #HazlittTasting or #WineAboutIt 4. The Winery can promote this by email, word-of-mouth, social media and newsletters. 5. Be sure to save each Twitter conversation and post it on the website.
  23. 23. What can Hazlitt 1852 Vineyards do to encourage consumers to join?
  24. 24. What can Hazlitt 1852 Vineyards do to encourage consumers to join? 1. The Winery can offer a free prize to a participant at random each month.
  25. 25. What can Hazlitt 1852 Vineyards do to encourage consumers to join? 1. The Winery can offer a free prize to a participant at random each month. 2. Take pictures of the Hazlitt 1852 Vineyards’ employees tasting the “Wine of the Month.”
  26. 26. What can Hazlitt 1852 Vineyards do to encourage consumers to join? 1. The Winery can offer a free prize to a participant at random each month. 2. Take pictures of the Hazlitt 1852 Vineyards’ employees tasting the “Wine of the Month.” 3. The social media manager can tweet foods that would go well with the “Wine of the Month” and recipes that include the particular wine.
  27. 27. What can Hazlitt 1852 Vineyards do to encourage consumers to join? 1. The Winery can offer a free prize to a participant at random each month. 2. Take pictures of the Hazlitt 1852 Vineyards’ employees tasting the “Wine of the Month.” 3. The social media manager can tweet foods that would go well with the “Wine of the Month” and recipes that include the particular wine.
  28. 28. Other Marketing Ideas – “The Runner Ups” 1. Encourage visitors to complete a short information card that asks for their address and email. If they provide a home address, send a thank you card signed by Leigh Triner, a Red Cat paw print and a coupon. If they do not provide a home address but have an email, email a thank you letter with a printable coupon. 2. Create a blog that includes interviews, recipes with Hazlitt 1852 Vineyards’ wines, success stories, funny stories and feature stories. [Take a look at urbancorning.com. This is a really neat local blog. Maybe something similar to this?]

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