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A guide to link building for higher search engine rankings by Vertical Measures.

A guide to link building for higher search engine rankings by Vertical Measures.

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  • 1. Link Building And How To Get Them…
  • 2. What Is A Link?
    • “ A link is a word, phrase, or image that you can click on to jump to a new document or a new section within the current document.”
    • -
  • 3. A Link on a Web Page
  • 4. Why Do You Want One Way Links? “ Correspond with webmasters and other content providers and build rich linkages between related pages.” - Quote from Yahoo's website
  • 5. “ Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."” - Quote from Google’s website
  • 6. The 5 Most Important Factors For Inbound Links Rank Factor Leading To High Search Ranking #5 Number of links (quantity) #4 Title keywords on the inbound link page #3 Anchor keywords on the inbound link page #2 Relevance of the content on the inbound link page #1 Quality of the inbound link
  • 7. The Value of Links to Search Engines
    • Links are more likely to boost your rankings if they are:
    • One way (not reciprocal)
    • From a relevant source (website/blog with similar subject matter)
    • From a quality source (website/blog that is optimized, offers quality content, and has inbound links)
  • 8. How To Build Links to Your Site
    • The experts agree:
      • Write and distribute unique articles on the web
      • Write and publish press releases on the web
      • Write and update a properly optimized blog
      • Use viral marketing, video blogging, social bookmarking, tagging, and other new media concepts
      • Develop a consistent link building campaign
  • 9. Get A Variety of Links To Your Site! Articles Social Sites Press Releases Blog Comments Videos Directories Blog Posts Podcasts Social Bookmarking Related Websites
  • 10. Advanced Search Tactics
    • “ submit keyword phrase news” (for press releases)
    • “ useful keyword phrase links”
    • “ keyword phrase links”
    • “ keyword phrase ” sponsor charity (use local ideas too)
    • “ useful keyword phrase sites” library
    • “ helpful keyword phrase sites” library
    • “ favorite keyword phrase sites” library
    • keyword phrase resources public library
  • 11. Some Excellent Link Building Resources
  • 12. The end!
    • Thanks for watching this presentation.
    Expert Link Building Services: http://