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SaaSFest 2015 - "Increase New Feature Adoption, Decrease Churn" by Sonciary Honnoll of Promoboxx

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Price Intelligently
Price Intelligently

Balancing the connection between product, support, and development can be hard enough. Yet, communicating those changes to existing customers for adoption can be even harder. Sonciary Honnoll takes us through how Promoboxx bridges this gap to ensure feature development coincides with real retention improvement in their product.

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Increase New Feature
 Adoption, Decrease Churn
Qualitative vs. Quantitative
Launch New Feature 
 Lifecycle Internal Customer Teams Educated Global User Messaging Enabled Targeted User Messaging Enabled Support Channel Insights Gathered Conversion Funnel Dissected Insights Implemented
Product Team Efforts • Intercom • Kissmetrics • Comm w/ Customer Team (Email, IM, Trello)
Customer Team Efforts • Support Channels (Phone, Email, Live Chat) • Intercom • Push Notifications • Surveys
Big Impact Stuff • Customer Team Driving Education • Quick 1:1s with Early Adopters • Boiling All Feedback into Key Insights 
 (You can’t do it all…)

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