stARTcamp köln '13 - Transmedia Storytelling

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Dies sind die Folien meiner Session beim stARTcamp Köln '13. Frank bat mich, ein bisschen was über das Thema Transmedia Storytelling zu erzählen, sodass ich aus mehreren meiner Präsentationen diese hier zusammenstellte. Sie enthält nicht nur einige Grundlagen zum Storytelling überhaupt (u.a. den Heroes Journey), sondern als Beispiele die von der Agentur Campfire durchgeführte Kampagne "The Maesters Path" zu der epischen HBO-Serie Game of Thrones.

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stARTcamp köln '13 - Transmedia Storytelling

  1. 1. Komm in meine Welt Transmedia Storytelling stARTcamp Köln Patrick Möller Köln, 13.09.2013
  2. 2. imaginary friends
  3. 3. „The universe is made of stories, not of atoms“ Muriel Rukeyser Fotonachweis:CC-BY2.0 - NASA | Link
  4. 4. Fotonachweis:CC-BY-SA2.0 – Patrick Gruban | Link
  5. 5. Fotonachweis:CC-BY2.0 - Cliff | Link
  6. 6. Fotonachweis:PD - Powerhouse Museum | Link
  7. 7. Photo : inner universe by Beth Scupham (CC BY 2.0)
  8. 8. EVENTS CONFLICT PLACES CHARACTERS TIME ARC OF SUSPENSE
  9. 9. EVENTS CONFLICT PLACES CHARACTERS TIME ARC OF SUSPENSE
  10. 10. Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___. Emma Coats @lawnrocket; Pixar: 22 Rules of Storytelling #4
  11. 11. EVENTS CONFLICT PLACES CHARACTERS TIME ARC OF SUSPENSE STAR WARS
  12. 12. Nancy Duarte - Resonate STORYMODEL
  13. 13. Nancy Duarte - Resonate EXAMPLE: STAR WARS
  14. 14. Nancy Duarte - Resonate Fotonachweis:- CMA
  15. 15. Aufbau von Geschichtenuniversen
  16. 16. Schaffen von Erlebnissen
  17. 17. http://www.youtube.com/playlist?list =PLB9F260CE56D04E73&feature=plcp Youtube: Old Spice – The man your man could smell like | Link
  18. 18. http://www.youtube.com/playlist?list =PLB9F260CE56D04E73&feature=plcp Youtube: Sesame Street – Smell like a monster | Link
  19. 19. Youtube: The Coca Cola Happyness Machine | Link
  20. 20. © Copyright by HBO | Link
  21. 21. © Copyright by HBO | Link
  22. 22. © Copyright by HBO | Link
  23. 23. © Copyright by HBO | Link
  24. 24. © Copyright by HBO | Link
  25. 25. © Copyright by A Wiki Of Fire And Ice | Link
  26. 26. © Copyright by Jason Denzel | Link
  27. 27. © Copyright by Jason Denzel | Link
  28. 28. © Copyright by Winteriscoming.net | Link
  29. 29. © Copyright by Jason Denzel | Link
  30. 30. © Copyright by Winteriscoming.net | Link
  31. 31. © Copyright by Think Hero | Link
  32. 32. © Copyright by HBO | Link
  33. 33. © Copyright by HBO | Link
  34. 34. © Copyright by HBO | Link
  35. 35. © Copyright by HBO | Link
  36. 36. © Copyright by HBO | Link
  37. 37. © Copyright by HBO | Link
  38. 38. © Copyright by HBO | Link
  39. 39. © Copyright by GetGlue| Link
  40. 40. © Copyright by GetGlue| Link
  41. 41. © Copyright by Campfire | Link
  42. 42. © Copyright by ARTE | Link
  43. 43. © Copyright by ARTE | Link
  44. 44. © Copyright by ARTE | Link
  45. 45. © Copyright by ARTE | Link
  46. 46. © Copyright by ARTE | Link
  47. 47. © Copyright by ARTE | Link
  48. 48. © Copyright by das-Spiel.to | Link
  49. 49. das-Spiel.to oder
  50. 50. Transmedia storytelling is storytelling across multiple forms of media with each element making distinctive contributions to a fan's understanding of the story world. By using different media formats, transmedia creates "entrypoints" through which consumers can become immersed in a story world”. Henry Jenkins: Convergence Culture: Where Old And New Media Collide? TRANSMEDIA STORYTELLING
  51. 51. Transmedia Storytelling + Social Media EXPERIENCE
  52. 52. Transmedia StorytellingTRANSMEDIA STORYTELLING
  53. 53. Vielen Dank für Ihre Aufmerksamkeit! @patmo p.moeller@imaginary-friends.de http://www.imaginary-friends.de/ Hintergrundgrafiken und Layout dieser Präsentation: Elegantthemes.com | Link

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