Future of Dating

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By Patrina Chan

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Future of Dating

  1. 1. THE FUTURE OF DATING   FOR URBAN MILLENIALSFALL 2012 PATRINA CHAN, EMILY LO
  2. 2. FALL 2012 CHAN 3 Forces Economics Technology Social Shifts
  3. 3. FALL 2012 CHAN Economics Dissatisfaction and Youthful Optimism! SOURCE: PEW RESEARCH CENTER Earn enough now! MILLENIAL 31% GEN X 46% BOOMER 52% Will earn enough in the 88% MILLENIAL future! GEN X 76% BOOMER 46% •  Critical issue: Job/Unemployment •  1/8 Americans moved back in with parents after recession •  More prepared to adapt and are more flexible •  Going to college more, full-time and not part time •  College degree is the best defense against a recession
  4. 4. FALL 2012 CHAN Technology •  Major efficiencies in communication, workflow and processing •  Life events flow through technical communication channels •  Sharing information immediately and obviously •  Grown up being comfortable with virtual relationships •  Shift in privacy attitudes: figuring out how to balance what is virtual and what is real
  5. 5. FALL 2012 CHAN Social Shifts •  Delay in marriage •  Higher education, higher standards •  Greater acceptance of interracial relationships •  All about the network
  6. 6. FALL 2012 CHAN Urban Millennials are… Confident. Connected. Open to change.
  7. 7. FALL 2012 CHAN Hypothesis: The future of dating for Urban Millennials is mobile. Dating is one of the few applications of technology that requires an in-person meeting for success.
  8. 8. FALL 2012 CHAN 4 Trends Communal Dining Meet-up Services Singles Parties Algorithms
  9. 9. FALL 2012 CHAN Communal Dining •  Casual ambiance for solo and social diners •  Deep seated human need for community •  New etiquette of dining and socializing
  10. 10. FALL 2012 CHAN Meet-up Services
  11. 11. FALL 2012 CHAN Singles Parties •  Urban Girl Squad: “Friend of a Friend” Singles Party •  Pheromone Parties: “Sniff” your way to a partner
  12. 12. FALL 2012 CHAN Algorithms •  Limitations to the data-driven approach •  Nerve.com: Algorithm free dating site
  13. 13. FALL 2012 CHAN 2 Subculture Christian Singles Yogis
  14. 14. FALL 2012 CHAN Christian Singles
  15. 15. FALL 2012 CHAN Yogis
  16. 16. FALL 2012 CHAN Client Profile •  Ambitious growth plans: 3,000 new stores in Americas by 2017 •  China will be Starbuck’s second-largest market •  Will double global channel development •  Bought tea company Teavana, which will supplement existing Tazo brand
  17. 17. FALL 2012 CHAN Trend Actions 1   Update the Verismo 2   Build future Starbucks coffee houses around communities

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