The abc of (free) online marketing and sales

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I currently work for a large enterprise where people often are blinded by big vendors campaigns supported by Gartner and Forrester. Here's alternative approach to Online KPI's and Technology for Analytics - using Google Analytics, Google Docs and Paditrack.

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The abc of (free) online marketing and sales

  1. 1. Patrik Svensson – March 2012THE ABC OF (FREE) ONLINEMARKETING & SALES ANALYTICS
  2. 2. Online Objectives We Have ToSell Products and Services Online And We Also Would Like To Focus On… Selling products and services offline Generate leads online Increase online service Improve customer satisfaction
  3. 3. The ABCD of Online KPI’s Acquisition Cost Bounce Rate Conversion Rate Dropout rate
  4. 4. Acquisition
  5. 5. Bounce Rate•  The % of visitors who just see one page or who stay on the site for seconds•  High Bounce Rate for a campaign could indicate that: –  You are targeting wrong segment –  There is something wrong with your landing page
  6. 6. Conversion
  7. 7. Dropout RateA metric for: how many have clicked checkout but do not checkout PS: Better known as ”Checkout Abandonment Rate”
  8. 8. How do we measure ABCD Online?
  9. 9. Technology Budget Google Analytics Google Docs Paditrack Budget: Nothing

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