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HOW TO USE LINKEDIN TO
BOOST YOUR CAREER AND
KEEP IN CONTACT WITH YOUR
FELLOW ALUMNI’S?

Patrik
Hallberg
PRESENTER – PATRIK
HALLBERG
AGENDA
What is LinkedIn® and how does it fit in the social network ecosystem?
Your profile – what can you do to get notice...
WHAT IS LINKEDIN® AND HOW
DOES IT FIT IN THE SOCIAL
NETWORK ECOSYSTEM?
LinkedIn® is a professional social network, it’s TH...
WHAT IS LINKEDIN® AND HOW
DOES IT FIT IN THE SOCIAL
NETWORK ECOSYSTEM?
Why members come to LinkedIn®

Identity

Networking...
WHAT IS LINKEDIN® AND HOW
DOES IT FIT IN THE SOCIAL
NETWORK ECOSYSTEM?
[3]
WHAT IS LINKEDIN® AND HOW
DOES IT FIT IN THE SOCIAL
NETWORK ECOSYSTEM?
LinkedIn Stats - in the next 90 minutes

10,000+ Ne...
WHAT IS LINKEDIN® AND HOW
DOES IT FIT IN THE SOCIAL
NETWORK ECOSYSTEM?
It’s professional network competitors are Viadeo (5...
THE BIG THREE NETWORK
DYNAMICS


FACEBOOK

 LINKEDIN

Social

Professional

Broadcast
 BLOGS
 TUMBLR
 BLOGGER
 WORDP...
THE MINDSET DIVIDE[7]
Revealing how emotions
differ between personal and
professional networks
“PERSONAL
NETWORKING IS FOR
OLD SCHOOL
BUDDIES.
FOR GOOD OLD
MEMORIES…PARTIES.
”

Personal networks are about
reminiscing ...
“PROFESSIONALLY
WHEN I NETWORK,
IT’S FOR
INFORMATION TO DO
MY JOB BETTER.”

Professional networks are
purposeful and aspir...
What are the top 5 reasons people use social
networks?
Personal Networks
Socialise
Stay in touch
Be entertained
Kill time
...
What are the top 3 content types people expect?
Personal Networks

Professional Networks

Info on friends

1

Career info
...
WHY YOU SHOULD JOIN

• LinkedIn® helps you get to where you want to go in your career
• It lets you connect with the conne...
BUILD YOUR PROFESSIONAL BRAND

• Your LinkedIn® profile represents your definitive professional image on the
Web.
• It’s d...
YOUR PROFILE – WHAT CAN
YOU DO TO GET NOTICED?
Your professional profile
picture
Your headline
Your customised url

Your s...
YOUR PROFILE – WHAT CAN
YOU DO TO GET NOTICED? WORKSHOP
From a search perspective:
Optimize your headline – use keywords
C...
YOUR PROFILE – WHAT CAN
YOU DO TO GET NOTICED?
Profile Strength:
The Profile Strength meter is on the right side of your p...
YOUR PROFILE – WHAT CAN
YOU DO TO GET NOTICED? WORKSHOP
Skills:
Add skills to your profile
Find skills via skills & expert...
YOUR PROFILE – WHAT CAN
YOU DO TO GET NOTICED? WORKSHOP
Courses:
Add all relevant courses to your profile
YOUR PROFILE – WHAT CAN
YOU DO TO GET NOTICED? WORKSHOP
Customizable URL:
Add a customizable URL to your profile
YOUR CAREER TIMELINE

Inmaps.linkedinlabs.
com
YOUR CAREER TIMELINE WORKSHOP
Create your own career timeline - Inmaps.linkedinlabs.com
ALUMNI TOOL – AN EXCELLENT
TOOL TO BUILD YOUR NETWORK
AND KEEP TRACK OF YOUR
FELLOW ALUMNI’S.
ALUMNI TOOL – AN EXCELLENT
TOOL TO BUILD YOUR NETWORK
AND KEEP TRACK OF YOUR
FELLOWyour high school and see - WORKSHOP
ALU...
– WHY
SHOULD YOU CARE?
– WHY
SHOULD YOU CARE?
LinkedIn® groups are designed to help you network in your profession, learn about
new job opportuni...
GROUPS – WHY SHOULD
YOU CARE?- WORKSHOP
Find groups to join via groups directory, groups you may like, scanning
friends & ...
COMPANY PAGES – THE LINK
TO THE RELATIONSHIP?
COMPANY PAGES – THE LINK
TO THE RELATIONSHIP? WORKSHOP
Follow companies:
By using sort by and different filters

By lookin...
NEWS – THE BEST
NEWSPAPER IN THE WORLD?

1M +

Unique
Publishers
NEWS – THE BEST
NEWSPAPER IN THE WORLD?
- WORKSHOP
Customize LinkedIn today and start to follow industries and sources tha...
WHAT’S COMING SOON –
[8]
NEW MOBILE APP
WHAT’S COMING SOON –
[9]
NEW SEARCH
WHAT’S COMING SOON –
[10]
TAG PEOPLE
WHAT’S COMING SOON –
[11]
PULSE
SUMMARY - A COMPLETE PROFILE AND
SMART USE OF KEYWORDS WILL IMPROVE
YOUR FINDABILITY
SUMMARY – USE THE ALUMNI TOOL TO STAY
CONNECTED WITH YOUR ALUMNI
SUMMARY – JOIN AND PARTICIPATE IN
GROUPS
SUMMARY – FOLLOW THE COMPANIES YOU
ARE INTERESTED IN AND GET INSIGHTS,
CONNECTIONS AND SEE JOB POSTS
SUMMARY – READ NEWS, LEARN MORE AND
SHARE WITH YOUR NETWORK TO BUILD
TRUST AND GET ENDORSED
THANK YOU AND NOW
REFERENCES
[1] "Five Benefits of LinkedIn for Organizations (and IT Pros) | TechRepublic." Web. May 9, 2011.
[2] LinkedIn ...
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  • However the emotions can also be superficial“Personal networking, is usually informal and not typically used to obtain anything tangible. ” - U.S.“I social network using Twitter and Facebook, but that is purely entertainment and making personal arrangements mainly. “ – U.K. "On Facebook, you find too much unnecessary information, which sometimes make you lose focus.” -- Brazil
  • Emotions on professional network …it’s about empowerment and opportunity“The main benefit of an extensive professional network is that we can get help in our work and perhaps rely on this network for opportunities.” – Singapore
  • Personal network users are looking for content and info that gives immediate gratification – coupons, games, entertainmentProfessional networks users want content that can help them some time in the future – insights that help them work smarter and updates from brands they are interested in.Top types of information they like to receive from their connections:Personal:Information relevant to family and friends – 46%Information relevant to my hobbies and personal interests – 40%Updates on entertainment, music, and film – 37%Professional:Information relevant to careers, work, and colleagues – 44%Updates and developments on companies and brands that interest me – 24%Current affairs and politics updates – 19%
  • Personal network users are looking for content and info that gives immediate gratification – coupons, games, entertainmentProfessional networks users want content that can help them some time in the future – insights that help them work smarter and updates from brands they are interested in.Top types of information they like to receive from their connections:Personal:Information relevant to family and friends – 46%Information relevant to my hobbies and personal interests – 40%Updates on entertainment, music, and film – 37%Professional:Information relevant to careers, work, and colleagues – 44%Updates and developments on companies and brands that interest me – 24%Current affairs and politics updates – 19%
  •  LinkedIn helps you get to where you want to go in your career It lets you connect (degree by degree) with the connections of your connections with mutual benefits such as job referrals, job opportunities within your industry, discussions on various industry topics, event announcements and more.Connect with classmates, faculty, friends and colleagues professionally.Find new job opportunities & manage what potential employers learn about you
  • Your LinkedIn profile represents your definitive professional image on the Web and is discoverable through millions of searches on LinkedIn by employers and from search engines like Google. In a tough job market, it’s incredibly important to define your skills and experience and make yourself stand out from the crowd. You are in complete control over what others see on your profile, so leverage this to showcase your skills and talents so the right people and right opportunities find you. Your LinkedIn profile is your online CV that is being viewed by far more recruiters than your paper CV. Therefore, building a complete LinkedIn profile with as much relevant information as possible, is very important. Your LinkedIn profile does not / should not be a mirror image of your CV** Recommendations on LinkedIn are very important for recruiters to differentiate you from other profiles. Remember - two new members join LinkedIn every second. As a result, more people are using it for intelligence, recruitment, and networking. But to best leverage the power of the network, it’s suggested that people gather  few great recommendations to display on their LinkedIn profile. Great recommendations can be the difference between getting a position or project offer over someone else.
  • Transcript of "How to use LinkedIn to boost your career"

    1. 1. HOW TO USE LINKEDIN TO BOOST YOUR CAREER AND KEEP IN CONTACT WITH YOUR FELLOW ALUMNI’S? Patrik Hallberg
    2. 2. PRESENTER – PATRIK HALLBERG
    3. 3. AGENDA What is LinkedIn® and how does it fit in the social network ecosystem? Your profile – what can you do to get noticed? Alumni tool – an excellent tool to build your network and keep track of your fellow Alumni’s. Groups – why should you care? Company pages – the link to the relationship? News – the best newspaper in the world? What’s coming soon? Q&A
    4. 4. WHAT IS LINKEDIN® AND HOW DOES IT FIT IN THE SOCIAL NETWORK ECOSYSTEM? LinkedIn® is a professional social network, it’s THE place on the web to share your professional identity with the world and network with other professionals It’s like an interactive business card It’s the de facto tool for professional networking [1] As of January 2013, LinkedIn® reports more than 200 million users in more than 200 countries and territories [2] Founded in 2002 and launched in 2003 it currently has around 3500 employees and is available in 19 languages It’s mission is to connect the world’s professionals
    5. 5. WHAT IS LINKEDIN® AND HOW DOES IT FIT IN THE SOCIAL NETWORK ECOSYSTEM? Why members come to LinkedIn® Identity Networking Insights Professional profile of record Connect, find and be found Be great at what you do
    6. 6. WHAT IS LINKEDIN® AND HOW DOES IT FIT IN THE SOCIAL NETWORK ECOSYSTEM? [3]
    7. 7. WHAT IS LINKEDIN® AND HOW DOES IT FIT IN THE SOCIAL NETWORK ECOSYSTEM? LinkedIn Stats - in the next 90 minutes 10,000+ New members 37,500+ Links shared 900,000+ Pages viewed 160,000+ Professionals will visit
    8. 8. WHAT IS LINKEDIN® AND HOW DOES IT FIT IN THE SOCIAL NETWORK ECOSYSTEM? It’s professional network competitors are Viadeo (50 million) [4] and XING (10 million)[5] How does it compare with other virtual communities? [6] Rank Name Registered users Active users Date of stat. Date launched Country of origin 1 Facebook 1+ billion 1 billion October 2012 February 2004 United States 2 Tencent QQ 784+ million 712 million September 2012 2003 China 3 Skype 663+ million 280 million January 2013 August 2003 Estonia 4 Google+ 500+ million 235 million December 2012 June 2011 United States
    9. 9. THE BIG THREE NETWORK DYNAMICS  FACEBOOK  LINKEDIN Social Professional Broadcast  BLOGS  TUMBLR  BLOGGER  WORDPRE SS
    10. 10. THE MINDSET DIVIDE[7] Revealing how emotions differ between personal and professional networks
    11. 11. “PERSONAL NETWORKING IS FOR OLD SCHOOL BUDDIES. FOR GOOD OLD MEMORIES…PARTIES. ” Personal networks are about reminiscing and having fun
    12. 12. “PROFESSIONALLY WHEN I NETWORK, IT’S FOR INFORMATION TO DO MY JOB BETTER.” Professional networks are purposeful and aspirational
    13. 13. What are the top 5 reasons people use social networks? Personal Networks Socialise Stay in touch Be entertained Kill time Share content “Spend Time” Source: Q11– Why do you typically use the following websites? I typically use [website] to.. Base: Professional SN users (5204) Personal SN users (8692) Professional Networks 1 Maintain professional identity 2 Make useful contacts 3 Search for opportunities 4 Stay in touch 5 Keep up to date for career “Invest Time”
    14. 14. What are the top 3 content types people expect? Personal Networks Professional Networks Info on friends 1 Career info Info on personal interests 2 Updates on brands Entertainment updates 3 Current affairs “Spend Time” “Invest Time” 26% higher than personal Source: Q10a– Information to receive Base: Professional SN users (5204) Personal SN users (8692)
    15. 15. WHY YOU SHOULD JOIN • LinkedIn® helps you get to where you want to go in your career • It lets you connect with the connections of your connections with mutual benefits such as job referrals and opportunities within your industry, discussions on various industry topics, event announcements and more. • Connect with classmates, faculty, friends and colleagues professionally. • Manage your online reputation and what potential employers learn about you
    16. 16. BUILD YOUR PROFESSIONAL BRAND • Your LinkedIn® profile represents your definitive professional image on the Web. • It’s discoverable through millions of searches on LinkedIn® and from search engines. • In a tough job market it’s incredibly important to define your skills and experience and make yourself stand out from the crowd. • Your LinkedIn® profile is being viewed by far more recruiters than a paper CV. Building a complete LinkedIn® profile with as much relevant
    17. 17. YOUR PROFILE – WHAT CAN YOU DO TO GET NOTICED? Your professional profile picture Your headline Your customised url Your summary
    18. 18. YOUR PROFILE – WHAT CAN YOU DO TO GET NOTICED? WORKSHOP From a search perspective: Optimize your headline – use keywords Choose the correct industry in which you currently work + country and/or city Your summary – reuse keywords Update your current position with a description of your role – reuse keywords Add your education and background Add your skills : you can add up to 50 skills and get endorsed on them by your collegues/peers Reach 50 connections
    19. 19. YOUR PROFILE – WHAT CAN YOU DO TO GET NOTICED? Profile Strength: The Profile Strength meter is on the right side of your profile and gauges how robust your profile is. The strength will increase as you add more content. Move your cursor over the circle in the box to view the next level of strength you can reach. You can click the Improve Your Profile Strength link for a guided tour that’ll guide you through adding content to your profile. If you’ve reached the maximum strength, you’ll have the option to share your profile on Facebook or Twitter.
    20. 20. YOUR PROFILE – WHAT CAN YOU DO TO GET NOTICED? WORKSHOP Skills: Add skills to your profile Find skills via skills & expertise section under More – don’t forget to look at related and suggested skills or look at people who do what you want to do?
    21. 21. YOUR PROFILE – WHAT CAN YOU DO TO GET NOTICED? WORKSHOP Courses: Add all relevant courses to your profile
    22. 22. YOUR PROFILE – WHAT CAN YOU DO TO GET NOTICED? WORKSHOP Customizable URL: Add a customizable URL to your profile
    23. 23. YOUR CAREER TIMELINE Inmaps.linkedinlabs. com
    24. 24. YOUR CAREER TIMELINE WORKSHOP Create your own career timeline - Inmaps.linkedinlabs.com
    25. 25. ALUMNI TOOL – AN EXCELLENT TOOL TO BUILD YOUR NETWORK AND KEEP TRACK OF YOUR FELLOW ALUMNI’S.
    26. 26. ALUMNI TOOL – AN EXCELLENT TOOL TO BUILD YOUR NETWORK AND KEEP TRACK OF YOUR FELLOWyour high school and see - WORKSHOP ALUMNI’S what you can find Do a search using      People to re-connect with? People that go to the same university as you? People that live at the same place as you? People with skills that you have or would like to obtain? etc
    27. 27. – WHY SHOULD YOU CARE?
    28. 28. – WHY SHOULD YOU CARE? LinkedIn® groups are designed to help you network in your profession, learn about new job opportunities and discuss best practices in your industry. Join groups that are related to your profession and industry (e.g. College Groups & Alumni) Be engaged in groups as they enable engagement within your professional communities. Follow and interact with influential people in your groups and see their group activity and discussions. Get insights into the groups via statistics
    29. 29. GROUPS – WHY SHOULD YOU CARE?- WORKSHOP Find groups to join via groups directory, groups you may like, scanning friends & using signal
    30. 30. COMPANY PAGES – THE LINK TO THE RELATIONSHIP?
    31. 31. COMPANY PAGES – THE LINK TO THE RELATIONSHIP? WORKSHOP Follow companies: By using sort by and different filters By looking at your friends – what are they following? By using Signal to find interesting companies
    32. 32. NEWS – THE BEST NEWSPAPER IN THE WORLD? 1M + Unique Publishers
    33. 33. NEWS – THE BEST NEWSPAPER IN THE WORLD? - WORKSHOP Customize LinkedIn today and start to follow industries and sources that matter to YOU
    34. 34. WHAT’S COMING SOON – [8] NEW MOBILE APP
    35. 35. WHAT’S COMING SOON – [9] NEW SEARCH
    36. 36. WHAT’S COMING SOON – [10] TAG PEOPLE
    37. 37. WHAT’S COMING SOON – [11] PULSE
    38. 38. SUMMARY - A COMPLETE PROFILE AND SMART USE OF KEYWORDS WILL IMPROVE YOUR FINDABILITY
    39. 39. SUMMARY – USE THE ALUMNI TOOL TO STAY CONNECTED WITH YOUR ALUMNI
    40. 40. SUMMARY – JOIN AND PARTICIPATE IN GROUPS
    41. 41. SUMMARY – FOLLOW THE COMPANIES YOU ARE INTERESTED IN AND GET INSIGHTS, CONNECTIONS AND SEE JOB POSTS
    42. 42. SUMMARY – READ NEWS, LEARN MORE AND SHARE WITH YOUR NETWORK TO BUILD TRUST AND GET ENDORSED
    43. 43. THANK YOU AND NOW
    44. 44. REFERENCES [1] "Five Benefits of LinkedIn for Organizations (and IT Pros) | TechRepublic." Web. May 9, 2011. [2] LinkedIn reaches 200 million members worldwide Jan 9, 2013 [3] LinkedIn 200 million member milestone infographic Jan 9, 2013 [4] "Now at 50m users, LinkedIn rival Viadeo acquires French startup Pealk and announces US innovation lab". January 14, 2013. [5] "Facts and Figures". XING. September 1, 2010. Retrieved November 26, 2010. [6] List of virtual communities with more than 100 million active users [7] The Mindset Divide [8] LinkedIn Updates iPhone, Android Apps With A Personalized Activity Stream, Better Navigation, And Ads April 17, 2013 [9] LinkedIn Search Just Got Smarter March 25, 2013 [10] Start a Conversation by Mentioning Your Connections on LinkedIn April 4, 2013 [11] Welcome Pulse to the LinkedIn family April 11, 2013
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