Storytelling en conversie - contentmarketing #wwv14 keynote Patrick Petersen

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Presentatie-keynote Patrick Petersen tijdens WebWinkelvakdagen 2014 - "Storytelling met conversie"

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Storytelling en conversie - contentmarketing #wwv14 keynote Patrick Petersen

  1. 1. Online conversie met contentmarketing en storytelling 14.00-14.30 uur #WWV14 Ik ben Patrick Petersen (@onlinemarketeer)
  2. 2. De situatie 2014! #conversie #content #storytelling
  3. 3. What’s your story? 7
  4. 4. Inhoud Freelunch
  5. 5. Succesvoorbeelden contentmarketing en conversie!
  6. 6. Maar wat vooral níet doen met online en storytelling?
  7. 7. Specialisten over digital storytelling! Wat te vermijden?
  8. 8. Dus? Storytelling.. Content..?
  9. 9. Social media is een containerbegrip; te breed, te vaag
  10. 10. Bron: Marketingprofs research
  11. 11. SOCCER-model!
  12. 12. web
  13. 13. Kader Branded content Curated content User generated [Video] http://www.youtube.com/watch?v=tNVlx6Z_QdA
  14. 14. Kader
  15. 15. …dus…..
  16. 16. Traffic Fans, volgers! Credits! Leads!
  17. 17. @Onlinemarketeer

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