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HVA gastcollege van 4P's naar 4C's marketingcollege HES CE , Patrick Petersen voor de Hogeschool van Amsterdam. Het 4C-model is onderdeel van het Handboek Online Marketing

HVA gastcollege van 4P's naar 4C's marketingcollege HES CE , Patrick Petersen voor de Hogeschool van Amsterdam. Het 4C-model is onderdeel van het Handboek Online Marketing

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