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Handout optreden Patrick Petersen #VAKDAGDM #NVDM13 'Het SOCCER-model van engagement
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Handout optreden Patrick Petersen #VAKDAGDM #NVDM13 'Het SOCCER-model van engagement

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Handout optreden Patrick Petersen #VAKDAGDM #NVDM13 'Het SOCCER-model van engagement

Handout optreden Patrick Petersen #VAKDAGDM #NVDM13 'Het SOCCER-model van engagement

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  • 1. De creatie van een engaging contentstrategie (met SOCCER-model) @VAKDAGDM – 13.15 – 14 uur – Patrick Petersen
  • 2. Docent Internetonderneme r Auteur #HCS, #HMM en #HOM3 Spreker Oprichter SocialMedia.nl Oprichter #ContentMarketing bureau AtMost.nl Columnist Petersen?
  • 3. Intro Omkadering vakgebied en ‘Content Marketing’
  • 4. Inhoud Freelunch Wat doet Content Marketing?
  • 5. Engagement Uh.. Betrokkenheid? Sociaal?
  • 6. Social media is een containerbegrip; te breed, te vaag
  • 7. Comfort Engagement marketing Social Media Marketing Content Marketing
  • 8. Strategie keuzes
  • 9. Content strategie!
  • 10. Bron: Marketingprofs research
  • 11. Engaging content? • Simpel • Open • Connect • Content • Engage • Reageer
  • 12. SOCCER-model!
  • 13. Print web
  • 14. Engaging content?
  • 15. Social media is een containerbegrip; te breed, te vaag
  • 16. KaderKader [Video] http://www.youtube.com/watch?v=tNVlx6Z_QdA Curated content Branded content User generated
  • 17. KaderKader
  • 18. …dus…..
  • 19. @Onlinemarketeer
  • 20. Dankjewel! Kaartje @Onlinemarketeer patrick@atmost.nl

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