Valient Solutions Market Research Intro To Online Focus Group Services

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Introduction to Valient Solutions Online Focus Group Services

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Valient Solutions Market Research Intro To Online Focus Group Services

  1. 1. Valient Solutions Market Research Global Online Focus Group CapabilitiesIntroduction to Online Focus Group Services© 2011 VALIENT SOLUTIONS PAGE 1
  2. 2. Qualitative Market Research Valient Solutions :: COST FX Online Focus Groups  Innovative concept testing tool that enlivens the respondent experience and provides rich visual feedback for the research buyer.  Allows respondents mark up ads, web pages, direct mail and packaging concepts and logos with visual images and text.  Provides clients creative, visual feedback from consumers while offering respondents a way to co-create elements of their favorite brands.  Allows both qualitative participants and survey respondents to mark up video, website, images and text with emoticons, arrows, colors, and text boxes. Communicate visually: visuals created by the respondent themselves. Connect: insightful look at how consumers would recreate or influence their favorite brands.  Advantages: 3-4 times the amount of verbatim responses due to instant response method. Less cost than face-to-face focus groups. Respondents from across geographic regions. Excellent for advertising testing, website navigation testing and free-form discussions.© 2011 VALIENT SOLUTIONS PAGE 2
  3. 3. Traditional Focus Groups vs. Online Focus Groups Focus Group Traditional Valient COST FXTM Comparison Chart In-Person Online Focus Groups Focus Groups Overall Cost Higher than 40-50% lower online focus groups than in-person focus groups Setup & 3-4 weeks 2 weeks execution timing Recruiting cost $50-150 per person, 20% lower Dependant on incidence rate Moderator cost Same 20% lower Participant Availability Within 30 mile radius of facility Virtual from any geographic area, Ability to reach hard to recruit audiences Participant Anonymity None All participants are anonymous, encourages open discussion. Participant Interaction Loud respondents tend to dominate All respondents can respond simultaneously with equal in-person focus groups emphasis & impact Participant Incentives $75-150 each participant 20-30% lower Stimuli Video, audio & concept boards Video, audio, concept boards, virtual whiteboards, websites & multi-media Observer Interaction Behind one-way mirror, notes send in to moderator, slow and High degree of interaction between observers and moderators, non-efficient instant messaging on a real time basis Observer 2 hours per session plus 1.5 to 2 hours from office or home office environment Time Commitment travel time to facility Facility Rental $200-$500 None Food Service $100-$300 None Travel Costs $500-$1,000 per person. None For moderator & client observers Transcription Costs $50-200 None Transcription 1-2 business days Within 30 minutes after conclusion Turnaround Time of the focus group© 2011 VALIENT SOLUTIONS PAGE 3
  4. 4. Online Focus Group Advantages Online Focus Groups open a world of possibilities for the traditional market researcher. Here are a few of the advantages:  Remote access from anywhere in the world  Multi-media capabilities  No geographic limitations (foreign language capable)  Significantly reduce travel costs (which can be put back into research)  Target hard-to-reach, low incidence targets  Respondent convenience  Higher degree of anonymity to respondents (sensitive topics)  Instantly available transcripts  Larger groups (specifically BBFG)© 2011 VALIENT SOLUTIONS PAGE 4
  5. 5. Online Focus Group Advantages Why Valient Solutions Online Qualitative Services?  Experienced qualitative administrators  Live toll-free technical support  Network of qualified online moderators  Online qualitative recruiting services  Incentive and fulfillment administration  Online qualitative to compliment traditional methods – not a replacement of traditional methods  Relieve moderator fatigue – less travel/downtime© 2011 VALIENT SOLUTIONS PAGE 5
  6. 6. Online Focus Group Advantages No downloads are needed so compatibility is never a problem Share your screen for slideshows, images, text, videos or any type of online media and enjoy live tech support Conduct your interview over the phone or use our text input application© 2011 VALIENT SOLUTIONS PAGE 6
  7. 7. Online Focus Group Customizable Screener© 2011 VALIENT SOLUTIONS PAGE 7
  8. 8. Online Focus Group Advantages Synchronous or real-time Top-of-mind discussion 10-12 participants Elimination of group bias Communicate privately Pre-loaded moderator’s guide Quick-click probe questions Private client viewing Customizable screener Automated email invites Online booking facility© 2011 VALIENT SOLUTIONS PAGE 8
  9. 9. Online Focus Group Moderator’s View 5. Builder Tool Bar 1. Whiteboard Frame 3. Chat Display frame 3. Chat Input frame 2. Pre-loaded Discussion Guide© 2011 VALIENT SOLUTIONS PAGE 9
  10. 10. Online Focus Group Observer View© 2011 VALIENT SOLUTIONS PAGE 10
  11. 11. Online Focus Group Participant View© 2011 VALIENT SOLUTIONS PAGE 11
  12. 12. © 2011 VALIENT SOLUTIONS PAGE 12 © 2007 Valient Solutions Page 12
  13. 13. © 2011 VALIENT SOLUTIONS PAGE 13
  14. 14. © 2011 VALIENT SOLUTIONS PAGE 14
  15. 15. Online Focus Group Pricing Focus Group Valient COST FXTM Valient COST FXTM Comparison Chart Online Focus Groups & Online Focus Groups & Online Bulletin Board Online Bulletin Board U.S. Consumer Audiences U.S. Business-to-Business Professional Audiences Online focus group setup includes: $1,500 for 90 minute OLFG $1,500 for 90 minute OLFG Hosting, moderation & instant transcripts $2,000 for 120 minutes OLFG $2,000 for 120 minutes OLFG Setup, recruitment & 2 weeks 2-3 weeks execution timing Participant recruiting cost $50-$100 per person, $75-$400 per person, from general population Dependant on incidence rate Dependant on incidence rate (Need to recruit 15 for 10 to show) From client lists via email $25 per person $25 per person Participant Incentives $75-$150 each, depending on incidence $75-$500 each, depending on incidence (billed at cost & postage) Stimuli uploads No additional charge No additional charge Travel Costs None None Transcription Costs No additional cost No additional cost© 2011 VALIENT SOLUTIONS PAGE 15
  16. 16. Valient Solutions Market ResearchWebsite: www.valientsolutions.comPhone: 1.585.227.2600Fax: 1.866.804.7364Corporate Headquarters470 Long Pond Road, Suite 270Rochester, New York USA 14612Scott D. UphamPresident & Chief Executive OfficerE-Mail: scott.upham@valientsolutions.comPhone: 1.585.227.2616Patrick LeahyVice President, Client ServicesE-Mail: patrick.leahy@valientsolutions.comPhone: 1.585.227.2623© 2011 VALIENT SOLUTIONS PAGE 16

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