Intranets - Why You Should Care

Intranets – why you should care Web Standards Group, Sydney 31 st May 07 Patrick Kennedy, Step Two Designs

A bit about me
Computer Systems Engineering
Web designer
Lead developer
Information architecture and usability
Consultant at Step Two Designs

Intranets are the beast you love to hate

What is an intranet?
Not just an internal website
Powerful business tool; a place to get things done
Think of a transactional websites

So why are they so unpopular?

Reasons [notes]
mostly concerned with strategy, planning and management
‘ internal project’ syndrome
lack of support and resources
“ It’s just a couple of web pages, you can just whip that up this afternoon right?”
Balancing all the things they could possibly do, versus day to day
Intranets are a journey not a destination but quite often it’s seen as a discrete project
Lack of recognition of their plight and the resources needed
Interfacing with ‘corporate systems’
long, hard slog
burn-out, feeling overwhelmed and unsatisfied.

But seems to be more like
Most intranets suck
Internal website
Low profile
Not sexy
Insignificant

So what can we do?

What can we do [notes]
Cross pollination of skills
Selling the benefits of intranets

Problem 1: cross-pollination of skills

Cross pollination
Expertise might be found where you least expect it (the ‘long tail’ effect)
Learn from each other
Intranet folks Web design UX WSG

Problem 2: selling the benefits of intranets

Selling the benefits of intranets
Greater satisfaction
Empowering users
Captive audience
Bigger challenge
More functionality
Freedom to experiment
Commercial free
No mistakes

When they’re good…

Next generation intranets
Enterprise 2.0

Where do web standards fit in?

You have the power
You have the power, people respect your views
You can drive things forward
As with web standards, IA, usability etc

Need to keep a grip on 2.0
Enterprise 2.0 is amassing momentum as per web 2.0
And it might actually be even bigger
Wiki, blogs, RSS, IM, ajax
We need to reel it in so it doesn’t get out of control
Standards will need to be developed
Need to be promoted within business not just on the outside

Questions?
Your feedback is most welcome
Patrick Kennedy [email_address]
Blog: www.gurtle.com/ppov/
Website: www.steptwo.com.au

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Intranets - Why You Should Care

by Patrick Kennedy on Jul 16, 2007

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