The Game Plan is initially more of a wish list:What you hope to achieve!Programming:ClinicsPlay opportunities:Tennis Fes...
But it is also a reality check and will force you to lookat your needs and limitations:COURT TIME:WHEN, WHERE, HOW MUCHINS...
START WITH CLINICS
3-5 years    PARENT & ME CLASS5-7 years    BEGINNER CLASS6-8 years    INTERMEDIATE CLASS8-11 years    ADVANCED CLASS
3-5 years   PARENT & ME CLASS5-7 years   BEGINNER CLASS6-8 years   INTERMEDIATE CLASS8-11 years ADVANCED CLASS
3-5 years PARENT & ME CLASS5-7 years BEGINNER CLASS5-8 years INTERMEDIATE CLASS7-11 years ADVANCED CLASS
Set up lesson plansMake lessons interactive and fun, no standing around Partner kids up, same gender if possible Teach ...
Set up BenchmarksDetermine what do the kids need to be able to do tomove up Skills basedPrograms must flow seamlessly i...
If you are the Head PRO:       Recruit and Train Good instructorsFind an enthusiastic junior pro to assist youHelps with...
Train and motivate them!Put youngest and most inexperienced onpoint play, agility/fitness and gamesKeep most experienced...
Host parent orientationIntroduce 10 and Under TennisExplain your programExplain your goal for tourneys, JTT, etc.Ask ...
ANDKIDS…..ID
10 and Under Group Lesson:16 kids on one court at $12 perperson=$192.00Expenses=staffing=$80.00Profit=$112.00Private ...
Tennis Festival (kids 3-6)20 kids @$8= $1601X month10 & Under Tournaments/Play Days20 kids @$25= $5002X monthJunior...
IT’S NOT EXPENSIVECOST TO START:Nets-$78-$100Balls-1.00-1.50 each, or $200Cones, bean bags, gym balls-$50Lines-use cha...
GET THE WORD OUTMARKET YOUR PRODUCT:Get out to area schoolsWork with local Parks and RecreationEstablish and distribute...
How To Grow your Business Through 10 and under tennis
How To Grow your Business Through 10 and under tennis
How To Grow your Business Through 10 and under tennis
How To Grow your Business Through 10 and under tennis
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How To Grow your Business Through 10 and under tennis

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Presentation by Patrick Kearns and Ellen Miller at the USTA Mid Atlantic Annual Meeting on November19, 2011

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How To Grow your Business Through 10 and under tennis

  1. 1. The Game Plan is initially more of a wish list:What you hope to achieve!Programming:ClinicsPlay opportunities:Tennis FestivalsTennis Play DaysIn-house Team Tennis EventsTeam Tennis Events vs. Outside ClubsUSTA Junior Team Tennis
  2. 2. But it is also a reality check and will force you to lookat your needs and limitations:COURT TIME:WHEN, WHERE, HOW MUCHINSTRUCTORS:HOW MANY, WHAT LEVELS, PAYFEES:FOR CLINICS, PLAY DAYS, TEAM TENNIS
  3. 3. START WITH CLINICS
  4. 4. 3-5 years PARENT & ME CLASS5-7 years BEGINNER CLASS6-8 years INTERMEDIATE CLASS8-11 years ADVANCED CLASS
  5. 5. 3-5 years PARENT & ME CLASS5-7 years BEGINNER CLASS6-8 years INTERMEDIATE CLASS8-11 years ADVANCED CLASS
  6. 6. 3-5 years PARENT & ME CLASS5-7 years BEGINNER CLASS5-8 years INTERMEDIATE CLASS7-11 years ADVANCED CLASS
  7. 7. Set up lesson plansMake lessons interactive and fun, no standing around Partner kids up, same gender if possible Teach how to toss, catch, roll, bounce, move Take skills learned and allow kids to work together Set quantitative goals Every activity has a purpose Keep competition cooperative and as part of a groupTeach parents how to work with their kids (Parent & Me)
  8. 8. Set up BenchmarksDetermine what do the kids need to be able to do tomove up Skills basedPrograms must flow seamlessly into one anotherMake sure this is well communicated to parents and kidsNo exceptionsA BIG NO!!!!Many clubs dump the low compression balls and 10 andunder format once kids learn to hit. Don’t break the chain!
  9. 9. If you are the Head PRO: Recruit and Train Good instructorsFind an enthusiastic junior pro to assist youHelps with running of clinics, tournamentsServes as your right-hand manRecruit junior helpers (college students, high schoolstudents) to help junior proCan help with fitness, games, play daysRecruit VolunteersSlightly older junior players needing communityservice hoursCan use as hitting partners for little kids
  10. 10. Train and motivate them!Put youngest and most inexperienced onpoint play, agility/fitness and gamesKeep most experienced on techniqueRequire that staff contributes to curriculumEveryone has to buy in; be consistentBONUSHost a USTA 10 and Under workshop and getall your people trained!!
  11. 11. Host parent orientationIntroduce 10 and Under TennisExplain your programExplain your goal for tourneys, JTT, etc.Ask for help!Many parents have skills you needGet an army of helpers for tournaments
  12. 12. ANDKIDS…..ID
  13. 13. 10 and Under Group Lesson:16 kids on one court at $12 perperson=$192.00Expenses=staffing=$80.00Profit=$112.00Private Lesson:Profit of one person taking a private=$60.00-$48.00 pro fee=$12.00
  14. 14. Tennis Festival (kids 3-6)20 kids @$8= $1601X month10 & Under Tournaments/Play Days20 kids @$25= $5002X monthJunior Team Tennis60 Kids @ $60= $3600Championship season
  15. 15. IT’S NOT EXPENSIVECOST TO START:Nets-$78-$100Balls-1.00-1.50 each, or $200Cones, bean bags, gym balls-$50Lines-use chalk/drop down lines- $34.00-$55.00st to Start
  16. 16. GET THE WORD OUTMARKET YOUR PRODUCT:Get out to area schoolsWork with local Parks and RecreationEstablish and distribute calendar’sPromote 10u events with PTO’s and localmediaSUPPORT:Blended lines on public courts

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