Motivating
Inspiringly

Motivation?
job performance = ability x motivation
motivation = extrinsic incentives x (intrinsic rewards)²
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Contents
Exercise: motivators &
demotivators (20’)
Douglas Mc Gregor (25’)
Abraham Maslow (20’)
Frederic Herzberg (30’)
Principles to enrich jobs (15’)
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How do you motivate employees?
K.I.T.A. - management
kick in the ass
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Theory X (McGregor)
PEOPLE THEY MUST BE
are lazy rewarded
hate to work coerced
no ambition intimidated
no initiative punished
avoid taking
responsibility
only want
security
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Theory Y (McGregor)
PEOPLE REWARD
want to learn ≠ cash
work is their = freedom to do
natural activity difficult and
self-discipline challenging
self- work by
development themselves
Management role =
to ‘dovetail’ the human wish for self-development into
the organizations needs for maximum performance
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“ The difference between a lady and a
flower girl is not as much on how she
behaves, but more in the way she’s
treated by others.
To Professor Higgins, I will remain always a
flower girl, because that’s the way he
sees me.
But to Col. Pickering, I shall always be a
lady, because he treats me always as a
lady”
Eliza Doolittle in
Pygmalion from Bernard Shaw
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Pygmalion
Our expectations on the
behaviour of an employee
have influence on his
behaviour
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Maslow
TION:
SELF-ACTUALIZA
,
vitality, creativity
eaning fulness
authenticity, m
SELF-ESTEEM
NG INGNESS
LOVE and BELO
URI TY
SAFETY and SEC
L NEEDS:
PHYSIOLOGICA x
shelter, sleep, se
a ir, water, food,
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Herzberg
HYGIENE FACTORS MOTIVATORS
supervision recognition
interpersonal work it self
relations responsibility
working advancement
conditions
salary
The real key to motivating employees is
enabling them to activate their own
internal generators
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Principles to enrich jobs
What can you do?
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