MCS Marketing
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  • 1. P a g e | 1 T: 786 325 0277 sales@citysocialworld.com 117 NE 1st Ave Suite 304 Miami, Florida 33131 MEDIA KIT Miami City Social (MCS Network) is a private social network for local residents between the ages of 25-54, with an average HH income of $100K+ living in middle and high end residential communities. We provide them with information key social activities in the area . Our members are also provided with a digital loyalty card that can be conveniently held on any smart phone and provides them with special member benefits, such as free entry into events and discounts in local establishments. Facts 3,000 visitors per day on the MCS website 20,000 plus current users between the ages of 25-54, with an average HH income of $100K+ 300 plus local businesses participating Smart phone friendly This not a coupon and can be used daily Social media followers Facebook (14,000) Twitter (19,000) Google circles (2900) Instagram and Pinterest Special interest groups (39,000) Data bases Current members 22,000 Full data base 128,000 Residents are provided with their own digital card branded with the name of the building. It also contains the MCS logo which allows it to be used on our network. Business wanting to join our network simple pay a membership or advertising fee.
  • 2. P a g e | 2 T: 786 325 0277 sales@citysocialworld.com 117 NE 1st Ave Suite 304 Miami, Florida 33131 Our members are provided with a Mobile web application which makes it easy for them to find information or locate the businesses on our network Where to use the card A list of all upcoming local events New businesses opening Information about trendy spots Specialized deals for local residents Happy hours Loyalty The application will show you the nearest business location in addition to a MCS recommendation! Featured businesses are prioritized in the search results Where to go What’s provided Local events taking place
  • 3. P a g e | 3 T: 786 325 0277 sales@citysocialworld.com 117 NE 1st Ave Suite 304 Miami, Florida 33131 We can also create customer loyalty by using our new check facility; this allows the user to record their purchases at any establishment. We have a variety of businesses from Accountants to Yoga studios . Our aim is to guide local residents and visitors to the quality businesses in our neighborhood. Business Promotion We offer multiple ways to promote your business via the MCS network and reach a micro local audience. You can choose from a onetime promotion or join our network as a MCS business member and take full advantage of being promoted throughout the year. Below are some examples A) Business promotion (one time) First we create a one page article on the business. This can be professional written or with information provided by the owner. It can contain details or extracts from other media sources to show an overall consciences. We can include a full photo galley and videos to ensure we give the best visual effect along with an extract of local reviews. This is then posted under the relevant section on our site and linked to a business directory page so that the business becomes searchable. It can also include reservation links , social media followers photos etc. Once the advertisement is complete on our site we can then create an email flyer to send out to our database. This is followed by sharing information to our social media followers and special interest groups.
  • 4. P a g e | 4 T: 786 325 0277 sales@citysocialworld.com 117 NE 1st Ave Suite 304 Miami, Florida 33131 It is then promoted via the following channels Email promotions: Email to our full data base of local residents (128,000) It includes 75 hotels and 120 Residential concierges. Miami City Social members (22,000) With an expected opening rate of 20% Age group 24-48 with $100,000 annual incomes 55% female 45% male Online promotion: Miami City Social website has 1000 visitors per day Expected readers on MCS site 1200 within 30 days Full page business directory information, showing ratings and reviews etc http://www.miamicitysocial.com/directory/toscana-divino/restaurants/italian Full page business article which ( includes photos, videos etc) see example http://www.miamicitysocial.com/the-downstairs-will-be-opening-on-march-14-at-hotel-astor- miami-beach-1303 Social media: ( followers) Facebook 19,500 Twitter 20,000 Google Plus and Circles 2,900 Linkedin 700 Pinterest and Instagram Special interest groups (local groups) Multiple local groups that have a special interest in certain areas such Foodies or fashion etc (total 39,000)
  • 5. P a g e | 5 T: 786 325 0277 sales@citysocialworld.com 117 NE 1st Ave Suite 304 Miami, Florida 33131 By joining the MCS network as a business members we will help promote you regularly throughout the year. This will remind people what you do and let them know about the new things you are doing. By being a business member you can take advantage of our personnel referral program.. Free listing You can be listed on the site free of charge but it does not include any form of promotion. You will also not be found easily in the search results as other will be prioritized ahead of you. Business listing includes Business directory entry-You can manage reviews, edit the details of your business, photo’s etc Includes one announcement to our social media followers (40,000 ) Includes regular email promotion to our 22,000 + MCS members(Via our calendar business section 4 per year ) Free event creation and posting on our calendar (normally $10 per posting) Group creation and social media advertising via members platform Further benefits Reduce rates for entry into any of the guides we produce during the year Two free tickets to any MCS Events and reduce rates on exhibition space
  • 6. P a g e | 6 T: 786 325 0277 sales@citysocialworld.com 117 NE 1st Ave Suite 304 Miami, Florida 33131 Featured Business Membership Includes: A featured business throughout the site with priority search results- You can manage reviews, edit the details of your business, photo’s etc Priority on search results for mobile app and website Initial promotional business announcement via email to MCS members ( 22.000)( artwork is extra) Includes regular announcements to social media followers (40,000 ) ( max 6 per year ) Includes regular email promotion to our 22,000 +MCS members(Via our calendar business section 6 per year ) Free event creation and posting on our calendar (normally $10 per posting) Group creation and social media advertising via members platform Further benefits Reduce rates for entry into any of the guides we produce Two free tickets to any MCS Events and reduce rates on exhibition space Featured Business Plus Membership Includes: A featured business throughout the site with priority search results You can manage reviews, edit the details of your business, photo’s etc Priority on search results for mobile app and website Personalized Business announcement email to MCS members (22,000) Includes regular monthly email promotion to our 22,000 plus MCS members(Via our calendar business section) 6 per year Free event creation and posting on our calendar Group creation and social media advertising via members platform Includes data collection application Reduce rates for entry into any of the guides we produce Two free tickets to any MCS Events and reduce rates on exhibition space
  • 7. P a g e | 7 T: 786 325 0277 sales@citysocialworld.com 117 NE 1st Ave Suite 304 Miami, Florida 33131 Guides We create various guides throughout the year for the benefit of our residents, they are distributed digitally to our full network This includes property managers and concierges as well as residential condominiums. The guides are based around key calendar events such as “New Year’s Eve” , plus business types such as “Best restaurant in the City of Miami” or simple guides to Spa’s and Salon. Distribution The guide information remains online for 12 months until we update it with a new version. Based on its target demographics we distribute the information throughout our network and social media connections. Here is an example of our Miami annual events guide http://www.miamicitysocial.com/annual- events-in-miami. To promote the guide we use the following Email promotions: Email to our full data base of local residents (128,000) It includes 75 hotels and 120 Residential concierges. Miami City Social members (22,000) With an expected opening rate of 20% Age group 24-48 with $100,000 annual incomes 55% female 45% male Social media: ( followers) Facebook 19,500 Twitter 20,000 Google Plus and Circles 2,900 Linkedin 700 Pinterest and Instagram Multiple local groups that have a special interest in certain areas such Foodie s or fashion etc (total 39,000)
  • 8. P a g e | 8 T: 786 325 0277 sales@citysocialworld.com 117 NE 1st Ave Suite 304 Miami, Florida 33131 Miami Social Events Calendar We provide a social events calendar with details on all local events taking place within 10 miles of downtown. We choose the top two events for each day and send a weekly calendar service reaching 128,000 people . We also provide a printed version designed for condominium common areas, which is distributed each week. We also promote businesses that are in our network here Here is an example of the printed list of events designed for elevators and common areas is shown below . There is a separate version for emails too. As you can see our network members are included on the right hand side.
  • 9. P a g e | 9 T: 786 325 0277 sales@citysocialworld.com 117 NE 1st Ave Suite 304 Miami, Florida 33131 Social Media Many small businesses are all trying to use social media to gain customers, unfortunately they are limited to their own network. They are limited to their own followers and without accessing other networks this limits them. We allow selected members to place guest posts on our social media pages , this gives them a greater outreach. We also offer a service to completely handle all your social media needs allowing you access to a larger audience If you want to get the most out of your social media you need to be able to share it with sites that have large followers like ours
  • 10. P a g e | 10 T: 786 325 0277 sales@citysocialworld.com 117 NE 1st Ave Suite 304 Miami, Florida 33131 Miami City Social has 3000 visitors a day and you can see how the membership grows daily by checking the blue bar at the top right corner of our website. Let us help you reach out to local residents!
  • 11. P a g e | 11 T: 786 325 0277 sales@citysocialworld.com 117 NE 1st Ave Suite 304 Miami, Florida 33131 Article Sections: As you can see above on the home page of our site , we have essential created multiple blogs that are split up into popular sections on our homepage. Here we can write about local businesses, rate and review them for our members. We write about businesses within our network and new ones that have just opened for example Restaurants, ratings, reviews Nightlife Guide Fashion, Beauty, Salon ‘s and Spa’s Healthy Living & Life style Things to do Sports New Local Business ETC This information is shared with all our social media followers Social media: ( followers) Facebook 19,500 Twitter 20,000 Google Plus and Circles 2,900 Linkedin 700 Pinterest and Instagram Special interest groups (local groups) Multiple local groups that have a special interest in certain areas such Foodie s or fashion etc (total 39,000 We do this to keep people informed and you can check how many people have read the article by checking the read totals at the top of the page. You can also check where people have shared the information and how many times at the bottom of the article section.
  • 12. P a g e | 12 T: 786 325 0277 sales@citysocialworld.com 117 NE 1st Ave Suite 304 Miami, Florida 33131 Events We create a produce numerous events, most of which are philanthropy based. Here you can see some of images from past events. For a full listing go to http://www.citysocialworld.com/events.html
  • 13. P a g e | 13 T: 786 325 0277 sales@citysocialworld.com 117 NE 1st Ave Suite 304 Miami, Florida 33131 We have a proven track record in creating phenomenal events. We can help bring people to discover your business … With any great event you need sponsors and ours include the following: As a member of the MCS network you have the opportunity to expose yourself in any of the events we produced. For more information on these opportunities please contact us
  • 14. P a g e | 14 T: 786 325 0277 sales@citysocialworld.com 117 NE 1st Ave Suite 304 Miami, Florida 33131 Coupons Many business owners have a love hate relationship for this type of promotion. However if used correctly it can help improve business. We also offer localized coupons with the loyalty card to encourage continuing business. Unlike other coupons sites, our customers are local, meaning they are more likely to return.
  • 15. P a g e | 15 T: 786 325 0277 sales@citysocialworld.com 117 NE 1st Ave Suite 304 Miami, Florida 33131 Here are some of our clients Other services that we provide Graphic design Web design Mobile application design Printing Direct mail Social media creation and management Promotional staff and Hosts Consultancy and strategic planning Business development Google, Yahoo, Bing Local business ads and ad words All aspects of on line promotion and data collection Review and rating management If you would like more information on all our marketing options please contact us at 786 325 0277 or sales@citysocialworld.com for further details. Yours sincerely, MCS Team