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Social Media 301…Blogging! <br />Essentials to Creating your <br />Real Estate Blog.<br />Written and Instructed by<br />P...
BLOG…What's it mean?<br />Business Building<br />LeadGeneration<br />Online Marketing<br />GetInto Relationships<br />
What We Will Cover Today<br /><ul><li>Section One</li></ul>6 Ways Blogging Can Increase Your Real Estate Business.<br />
What We Will Cover Today<br /><ul><li>Section Two</li></ul>10 Essentials to a Strong Blog Post.<br />
What We Will Cover Today<br /><ul><li>Section Three</li></ul>Adding Video & 7 Other Helpful<br />Ways to Get Blogging Ever...
What We Will Cover Today<br /><ul><li>Section Four</li></ul>5 Places to Syndicate Your Blog &<br />Create Your Own Traffic...
What We Will Cover Today<br /><ul><li>Section Five</li></ul>Finally, the Where, When & Why<br />To Blog.<br />
SECTION ONE: <br />6 Ways Blogging Can Increase Your Real Estate Business<br />Top of Mind Marketing<br />Word of Mouth Ma...
SECTION ONE: <br />6 Ways Blogging Can Increase Your Real Estate Business<br />Top of Mind Marketing<br /><ul><li>Allows Y...
Allows You to “Pattern Interrupt” Your Database with Helpful Information.
Allows You to Create a Brand Awareness with your Database</li></li></ul><li>SECTION ONE: <br />6 Ways Blogging Can Increas...
Lets Your Database Show and just not Tell Others About You.
Allows You to Create and expand your Referral Base through reposts & sharing.</li></li></ul><li>SECTION ONE: <br />6 Ways ...
Creates a more relaxed exchange with Your Database.
Allows your Database to assimilate your info w/out asking for something.</li></li></ul><li>SECTION ONE: <br />6 Ways Blogg...
Your posts find people not even looking for you.
A single post can drive traffic to your blog for years.</li></li></ul><li>SECTION ONE: <br />6 Ways Blogging Can Increase ...
Documents, PowerPoints & Ebooks Add Value with Your Database.</li></li></ul><li>SECTION ONE: <br />6 Ways Blogging Can Inc...
Blog about & with Your Community.
Offer Informational Data & Useful Tips and Ideas to help your Community.</li></li></ul><li>SECTION TWO: <br />10 Essential...
SECTION TWO: <br />10 Essentials to a Strong Blog Post.<br />Categories<br />Size<br />Post Tags & Keywords<br />Call To A...
SECTION TWO: <br />10 Essentials to a Strong Blog Post.<br />Captivating Title<br /><ul><li>Give a Reason to Read Your Post.
Add the Name of Your Blog in Every Title. (Branding)
Twitter/LinkedIn-Title is all you get!
Reposts-Your blog name on other sites means new readers!
World Wide Web/Search Engines-Drive Traffic to your Blog.</li></li></ul><li>1. Title<br />
SECTION TWO: <br />10 Essentials to a Strong Blog Post.<br />Make Your Blog Readable<br /><ul><li>Use multiple Paragraphs ...
Add Bold, Italic and Underline Fonts & Colors when necessary
Use Bullet Points or Numbers when possible </li></li></ul><li>1. Title<br />2. Blog<br />
SECTION TWO: <br />10 Essentials to a Strong Blog Post.<br />Content<br /><ul><li>Converse with the intent to Convert
Convey a Thought or Idea
Communicate in the first person
Create a Reason for your Community to want need to Comment on your post
Engage with EVERY Comment
BE YOURSELF!!!</li></li></ul><li>1. Title<br />2. Blog<br />3. Content<br />
SECTION TWO: <br />10 Essentials to a Strong Blog Post.<br />Linking<br /><ul><li>Create More Traffic by Linking to other ...
Link to a Blog or Website that has ‘further’ information about your post subject
Edify and Recognize other authors by adding a link to their blog or facebook business page </li></li></ul><li>1. Title<br ...
SECTION TWO: <br />10 Essentials to a Strong Blog Post.<br />Add Photo’s<br /><ul><li>Stay consistent with your photo’s si...
Consider adding multiple photo’s
Keep a folder on your computers desktop of nothing by photo’s for your blog posts
Use your own photo’s as often as possible</li></li></ul><li>1. Title<br />2. Blog<br />3. Content<br />4. Links<br />5. Ph...
SECTION TWO: <br />10 Essentials to a Strong Blog Post.<br />Categories<br /><ul><li>Be specific and goal oriented
Filters and defines your posts
Use Categories for Neighborhoods, Types of Real Estate Services you Provide.</li></li></ul><li>1. Title<br />2. Blog<br />...
SECTION TWO: <br />10 Essentials to a Strong Blog Post.<br />Size of Your Blog Post<br /><ul><li>2-3 Paragraphs
75-100 per Paragraph
No more than 300 words total
Of course, as you gain an audience, your posts can become more in depth and wordy</li></li></ul><li>1. Title<br />2. Blog<...
SECTION TWO: <br />10 Essentials to a Strong Blog Post.<br />Post Tags & Keywords<br /><ul><li>Always Use the same for eve...
Your name
Your Brand
Your Area you Work
Type(s) of Service(s) You Provide
15-25 Post Tags pertaining to your post
How you ‘Google’ for something is how you should think about which Post Tags and Keywords to use.</li></li></ul><li>1. Tit...
SECTION TWO: <br />10 Essentials to a Strong Blog Post.<br />Call to Action & Engagement ???’s<br /><ul><li>Start your pos...
“What do you think about this?”
“How would you handle that?”
“Who do you know who…”
End you post with an Engagement ???
“I would love to know what you think”
“Let me hear from you”
“As always, I answer every comment personally”</li></li></ul><li>1. Title<br />2. Blog<br />3. Content<br />4. Links<br />...
SECTION TWO: <br />10 Essentials to a Strong Blog Post.<br />Share Buttons<br /><ul><li>Make it easy for your readers to s...
Invite or flat out ask your readers to “please share”
Getting your post out there is how we can find new business.</li></li></ul><li>1. Title<br />2. Blog<br />3. Content<br />...
Compliance Essentials<br /> <br />While we are on the subject of essentials, to gain success with your blog there are also...
Compliance Essentials<br /> <br />And don’t forget federal copyright laws.  If someone has a copyright on their informatio...
SECTION THREE: <br />Adding Video & 7 Other Ways to Help You Blog Every Day.<br />Sphere<br />Newsfeeds & Subscriptions<br...
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Sm 301 blogging

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Transcript of "Sm 301 blogging"

  1. 1. Social Media 301…Blogging! <br />Essentials to Creating your <br />Real Estate Blog.<br />Written and Instructed by<br />Patrick Flynn<br />
  2. 2. BLOG…What's it mean?<br />Business Building<br />LeadGeneration<br />Online Marketing<br />GetInto Relationships<br />
  3. 3. What We Will Cover Today<br /><ul><li>Section One</li></ul>6 Ways Blogging Can Increase Your Real Estate Business.<br />
  4. 4. What We Will Cover Today<br /><ul><li>Section Two</li></ul>10 Essentials to a Strong Blog Post.<br />
  5. 5. What We Will Cover Today<br /><ul><li>Section Three</li></ul>Adding Video & 7 Other Helpful<br />Ways to Get Blogging Everyday.<br />
  6. 6. What We Will Cover Today<br /><ul><li>Section Four</li></ul>5 Places to Syndicate Your Blog &<br />Create Your Own Traffic.<br />
  7. 7. What We Will Cover Today<br /><ul><li>Section Five</li></ul>Finally, the Where, When & Why<br />To Blog.<br />
  8. 8. SECTION ONE: <br />6 Ways Blogging Can Increase Your Real Estate Business<br />Top of Mind Marketing<br />Word of Mouth Marketing<br />Permission Marketing<br />Return Marketing<br />Visual Marketing<br />Credibility Marketing<br />
  9. 9. SECTION ONE: <br />6 Ways Blogging Can Increase Your Real Estate Business<br />Top of Mind Marketing<br /><ul><li>Allows You to Touch Your Database Daily!
  10. 10. Allows You to “Pattern Interrupt” Your Database with Helpful Information.
  11. 11. Allows You to Create a Brand Awareness with your Database</li></li></ul><li>SECTION ONE: <br />6 Ways Blogging Can Increase Your Real Estate Business<br />Word of Mouth Marketing<br /><ul><li>Allows You to Touch Others Outside Your Database!
  12. 12. Lets Your Database Show and just not Tell Others About You.
  13. 13. Allows You to Create and expand your Referral Base through reposts & sharing.</li></li></ul><li>SECTION ONE: <br />6 Ways Blogging Can Increase Your Real Estate Business<br />Permission Marketing<br /><ul><li>Allows You to Reach Your Database at their pace so they don’t feel “bothered”
  14. 14. Creates a more relaxed exchange with Your Database.
  15. 15. Allows your Database to assimilate your info w/out asking for something.</li></li></ul><li>SECTION ONE: <br />6 Ways Blogging Can Increase Your Real Estate Business<br />Return Marketing<br /><ul><li>Your posts are always out there…
  16. 16. Your posts find people not even looking for you.
  17. 17. A single post can drive traffic to your blog for years.</li></li></ul><li>SECTION ONE: <br />6 Ways Blogging Can Increase Your Real Estate Business<br />Visual Marketing<br /><ul><li>Adding Video Creates a Familiarity with Your Database.
  18. 18. Documents, PowerPoints & Ebooks Add Value with Your Database.</li></li></ul><li>SECTION ONE: <br />6 Ways Blogging Can Increase Your Real Estate Business<br />Credibility Marketing<br /><ul><li>Become an Expert through your Posts.
  19. 19. Blog about & with Your Community.
  20. 20. Offer Informational Data & Useful Tips and Ideas to help your Community.</li></li></ul><li>SECTION TWO: <br />10 Essentials to a Strong Blog Post.<br />Captivating Title<br />Make Your Blog Readable<br />Content<br />Linking<br />Photo’s<br />
  21. 21. SECTION TWO: <br />10 Essentials to a Strong Blog Post.<br />Categories<br />Size<br />Post Tags & Keywords<br />Call To Action & Engagement ???’s<br />Share Buttons<br />
  22. 22. SECTION TWO: <br />10 Essentials to a Strong Blog Post.<br />Captivating Title<br /><ul><li>Give a Reason to Read Your Post.
  23. 23. Add the Name of Your Blog in Every Title. (Branding)
  24. 24. Twitter/LinkedIn-Title is all you get!
  25. 25. Reposts-Your blog name on other sites means new readers!
  26. 26. World Wide Web/Search Engines-Drive Traffic to your Blog.</li></li></ul><li>1. Title<br />
  27. 27. SECTION TWO: <br />10 Essentials to a Strong Blog Post.<br />Make Your Blog Readable<br /><ul><li>Use multiple Paragraphs & Spacing often
  28. 28. Add Bold, Italic and Underline Fonts & Colors when necessary
  29. 29. Use Bullet Points or Numbers when possible </li></li></ul><li>1. Title<br />2. Blog<br />
  30. 30. SECTION TWO: <br />10 Essentials to a Strong Blog Post.<br />Content<br /><ul><li>Converse with the intent to Convert
  31. 31. Convey a Thought or Idea
  32. 32. Communicate in the first person
  33. 33. Create a Reason for your Community to want need to Comment on your post
  34. 34. Engage with EVERY Comment
  35. 35. BE YOURSELF!!!</li></li></ul><li>1. Title<br />2. Blog<br />3. Content<br />
  36. 36. SECTION TWO: <br />10 Essentials to a Strong Blog Post.<br />Linking<br /><ul><li>Create More Traffic by Linking to other blogs
  37. 37. Link to a Blog or Website that has ‘further’ information about your post subject
  38. 38. Edify and Recognize other authors by adding a link to their blog or facebook business page </li></li></ul><li>1. Title<br />2. Blog<br />3. Content<br />4. Links<br />
  39. 39. SECTION TWO: <br />10 Essentials to a Strong Blog Post.<br />Add Photo’s<br /><ul><li>Stay consistent with your photo’s size and placement
  40. 40. Consider adding multiple photo’s
  41. 41. Keep a folder on your computers desktop of nothing by photo’s for your blog posts
  42. 42. Use your own photo’s as often as possible</li></li></ul><li>1. Title<br />2. Blog<br />3. Content<br />4. Links<br />5. Photo’s<br />
  43. 43. SECTION TWO: <br />10 Essentials to a Strong Blog Post.<br />Categories<br /><ul><li>Be specific and goal oriented
  44. 44. Filters and defines your posts
  45. 45. Use Categories for Neighborhoods, Types of Real Estate Services you Provide.</li></li></ul><li>1. Title<br />2. Blog<br />3. Content<br />4. Links<br />5. Photo’s<br />6. Categories<br />
  46. 46. SECTION TWO: <br />10 Essentials to a Strong Blog Post.<br />Size of Your Blog Post<br /><ul><li>2-3 Paragraphs
  47. 47. 75-100 per Paragraph
  48. 48. No more than 300 words total
  49. 49. Of course, as you gain an audience, your posts can become more in depth and wordy</li></li></ul><li>1. Title<br />2. Blog<br />3. Content<br />4. Links<br />5. Photo’s<br />6. Categories<br />7. Size<br />
  50. 50. SECTION TWO: <br />10 Essentials to a Strong Blog Post.<br />Post Tags & Keywords<br /><ul><li>Always Use the same for every post-
  51. 51. Your name
  52. 52. Your Brand
  53. 53. Your Area you Work
  54. 54. Type(s) of Service(s) You Provide
  55. 55. 15-25 Post Tags pertaining to your post
  56. 56. How you ‘Google’ for something is how you should think about which Post Tags and Keywords to use.</li></li></ul><li>1. Title<br />2. Blog<br />3. Content<br />4. Links<br />5. Photo’s<br />6. Categories<br />7. Size<br />8. Post Tags<br />
  57. 57. SECTION TWO: <br />10 Essentials to a Strong Blog Post.<br />Call to Action & Engagement ???’s<br /><ul><li>Start your post with a Call to Action.
  58. 58. “What do you think about this?”
  59. 59. “How would you handle that?”
  60. 60. “Who do you know who…”
  61. 61. End you post with an Engagement ???
  62. 62. “I would love to know what you think”
  63. 63. “Let me hear from you”
  64. 64. “As always, I answer every comment personally”</li></li></ul><li>1. Title<br />2. Blog<br />3. Content<br />4. Links<br />5. Photo’s<br />6. Categories<br />7. Size<br />8. Post Tags<br />9. Call to Action<br />
  65. 65. SECTION TWO: <br />10 Essentials to a Strong Blog Post.<br />Share Buttons<br /><ul><li>Make it easy for your readers to send your post to Facebook, LinkedIn or Twitter
  66. 66. Invite or flat out ask your readers to “please share”
  67. 67. Getting your post out there is how we can find new business.</li></li></ul><li>1. Title<br />2. Blog<br />3. Content<br />4. Links<br />5. Photo’s<br />6. Categories<br />7. Size<br />8. Post Tags<br />9. Call to Action<br />10. Share Button<br />
  68. 68. Compliance Essentials<br /> <br />While we are on the subject of essentials, to gain success with your blog there are also essentials you need to be aware of that keep you out of trouble with the Department of Licensing and other entities (like lawsuits!).<br /> <br />The DOL requires that real estate agents inform the public who they are working for by having the Firm’s name easily recognizable on anything they publish - that includes all internet sites. You can use your Team or Group name as long as your Firm’s name is easily seen. The actual term used by the DOL is “clear and conspicuous” so using a size 4 font for your firm name isn’t going to meet the criteria!<br /> <br />If you don’t want your Firm’s name on your blogs you need to have written permission from your Firm to get a separate license from the DOL in your Team or Group name. Also, check the contract you signed with your firm - most of the large regional and national franchises require their name on everything so leaving it off internet sites violates a contract you signed. Check WAC 308-124B-210 for more info on the DOL requirements.<br /> <br /> <br />
  69. 69. Compliance Essentials<br /> <br />And don’t forget federal copyright laws. If someone has a copyright on their information be wary of using it without their written permission. Our school has used quotes in a number of our courses but always with written permission of the author - a piece of paper that is carefully guarded. <br /> <br />And please don’t plagiarize or use “content farms” - that is as bad as violating copyright laws. We frequently see posts on Facebook that are word for word identical with other posts coming up the same day…sometimes within minutes of each other! <br />There is a big difference between using information from another source to stimulate your own ideas and just doing a ‘copy and paste’ or subscribing to a blogging service that uses the same content for multiple users claiming it as your own. <br />It won’t take long for your readers to figure out what you are doing.<br /> <br />
  70. 70. SECTION THREE: <br />Adding Video & 7 Other Ways to Help You Blog Every Day.<br />Sphere<br />Newsfeeds & Subscriptions<br />Sharing<br />Community Awareness<br />Groups<br />Polls<br />Yep…Your Own Stuff<br />
  71. 71. SECTION THREE: <br />Adding Video<br />
  72. 72. HUGE HINT:<br />Sign up for a YouTube Channel…<br />NOW!!!<br />Go to YouTube and find a Video…Click Share.<br />
  73. 73. Step 1. Click the Embed tab<br />Step 2. Copy the Code<br />WAIT! Make sure you only use old embedded code<br />
  74. 74. SECTION THREE: <br />Adding Video<br />Step 3. Paste the Code & Publish That’s it!!!<br />HINT: Be Sure You Have Your Tab set to HTML<br />
  75. 75.
  76. 76. SECTION THREE: <br />Adding Video & 7 Other Ways to Help You Blog Every Day.<br />Sphere<br /><ul><li>Your Lender can add an Article about the buying process
  77. 77. Your Inspector can post about home maintenance & things to watch for
  78. 78. Title & Escrow can write about the Why’s of title insurance & What’s a HUD-1 </li></li></ul><li>SECTION THREE: <br />Adding Video & 7 Other Ways to Help You Blog Every Day.<br />Newsfeeds & Subscriptions<br /><ul><li>I have Multiple information sources sent directly to my email every morning.
  79. 79. DSNews.com
  80. 80. AgentGenius.com
  81. 81. InmanNews.com
  82. 82. Bankrate.com</li></li></ul><li>SECTION THREE: <br />Adding Video & 7 Other Ways to Help You Blog Every Day.<br />Sharing<br /><ul><li>Very simply copy/paste another post or article on your site.
  83. 83. BE VERY CERTAIN YOU GIVE ATTRIBUTES TO THE AUTHOR AND LINKBACKS TO BOTH THEIR ACTUAL POST AS WELL AS THEIR BLOG, FACEBOOK PAGE OR WEB SITE!</li></li></ul><li>SECTION THREE: <br />Adding Video & 7 Other Ways to Help You Blog Every Day.<br />Community Awareness<br /><ul><li>Write an article on a local shop owner
  84. 84. Expand on an upcoming local functions
  85. 85. Holiday Event
  86. 86. Block Party
  87. 87. Local Festival
  88. 88. Post a Series on a new building or planned community being built.</li></li></ul><li>SECTION THREE: <br />Adding Video & 7 Other Ways to Help You Blog Every Day.<br />Groups<br /><ul><li>Join Groups on Facebook and post an article around the discussions; Here’s some Groups to look at
  89. 89. Social Media Marketing for Real Estate Professionals
  90. 90. Tech Support Group for Real Estate Agents</li></li></ul><li>SECTION THREE: <br />Adding Video & 7 Other Ways to Help You Blog Every Day.<br />Polls<br /><ul><li>Adding a Poll is one of the better ways to support engagement…Here’s how.</li></li></ul><li>
  91. 91.
  92. 92.
  93. 93.
  94. 94. SECTION THREE: <br />Adding Video & 7 Other Ways to Help You Blog Every Day.<br />Yep…You’re Going to Need to Write your Own Blog Posts Every Once in a While…however, I think we can easily see how simple it is to BLOG Consistently!<br />
  95. 95. SECTION FOUR: <br />5 Places to Syndicate Your Blog & Create Your Own Traffic.<br />Facebook…Fan Page & Fun Page!<br />Twitter<br />LinkedIn<br />Other Blog & Website(s)<br />The World Wide Web & Social Media<br />
  96. 96. SECTION FOUR: <br />5 Places to Syndicate Your Blog & Create Your Own Traffic.<br />Facebook…Fan Page & Fun Page!<br /><ul><li>Take your blog post and place a micro version right onto your Fan/Biz Page…here’s how</li></li></ul><li>
  97. 97. Add the Title of your Post…a Punctuation and Space…Then the Shortlink!<br />
  98. 98. SECTION FOUR: <br />5 Places to Syndicate Your Blog & Create Your Own Traffic.<br />Twitter<br /><ul><li>Once posted to your fan page, you can automatically have your article syndicated to your Twitter page…here’s how</li></li></ul><li>www.facebook.com/twitter<br />
  99. 99. SECTION FOUR: <br />5 Places to Syndicate Your Blog & Create Your Own Traffic.<br />LinkedIn<br /><ul><li>Now that you have your post automatically syndicating to your Twitter page, let’s get it to automatically syndicate to you LinkedIn…here’s how</li></li></ul><li>1. Edit Profile<br />2. Edit Twitter<br />3. Add Twitter <br />Account<br />Uncheck this box <br />to be sure all Tweets <br />come through!!!<br />
  100. 100. SECTION FOUR: <br />5 Places to Syndicate Your Blog & Create Your Own Traffic.<br />Other Blog & Websites<br /><ul><li>When your blog becomes more widely read, you will begin to find other bloggers ‘sharing’ your articles and posts…truly one of the bigger complements one will enjoy.</li></li></ul><li>
  101. 101. SECTION FOUR: <br />5 Places to Syndicate Your Blog & Create Your Own Traffic.<br />World Wide Web & Social Media<br /><ul><li>One of the main goals for your blog is to get high ranking on the Search Engines.
  102. 102. As you blog grows, so too will the likelihood someone will find you in a Search…On both the World Wide Web as well as Social Media Sites.</li></li></ul><li>
  103. 103. SECTION FIVE: <br />Finally, the Where, When & Why to Blog.<br />Where<br /><ul><li>Wordpress.com
  104. 104. Posterous.com
  105. 105. Joomla.com
  106. 106. Blogger.com
  107. 107. TypePad.com
  108. 108. Tumblr.com
  109. 109. LiveJournal.com
  110. 110. Blogspot.com</li></ul>AND <br />HUNDREDS <br />MORE!<br />
  111. 111. SECTION FIVE: <br />Finally, the Where, When & Why to Blog.<br />When<br /><ul><li>7am, 5pm & 11pm (EST)
  112. 112. Thursdays and Fridays have shown to have an 18% higher engagement rate that other days
  113. 113. Other than that, the timing of your post is as subjective as your content </li></li></ul><li>SECTION FIVE: <br />Finally, the Where, When & Why to Blog.<br />Why<br /><ul><li>Blogging is likely the single most important ONLINEmarketing tool you can use to increase and drive your OFFLINE real estate business.
  114. 114. There are 2 types of people who already use blogging…</li></ul>YOUR CLIENTS & <br />YOUR COMPETITION<br />
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