Facebook Hashtags: 6 Hot Tips for Healthcare Marketers

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Healthcare marketers are already starting to leverage Facebook hashtags to help their brands visibility and discoverability. If you're still not sure what to with hashtags on Facebook, here are 6 great tips to help you get started.

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Facebook Hashtags: 6 Hot Tips for Healthcare Marketers

  1. 1. Facebook #Hashtags:6 Hot Tips forHealthcare MarketersPatricia Redsicker@predsickerwww.wordviewediting.com
  2. 2. For healthcare marketersFacebook Hashtags areuseful for search, and thediscoverability of yourbrand.
  3. 3. Here are 6 Tips to Help You Get Started
  4. 4. #1. Experiment StrategicallyExperiment with strategic hashtags (such asthe ones you already use on Twitter) onyour public Facebook posts.People who are in your network will beable to search, see & click on your hashtagmaking it easier to discover your brand.Remember – you’ve got to experiment tosee what works!
  5. 5. #2. Use the Healthcare Hashtag Project• Don’t re-invent the wheel trying to comeup with new hashtags for your brand.• Check out The Healthcare HashtagProject created by Symplur.com.• With over 2,500 healthcare hashtags onThe Project, you should be able to findone or two that match your brand’smessage.
  6. 6. #3. Add Hashtags to Facebook AdsIf you already use Facebook Ads orPromoted Posts, using brand-relevant hashtags will help to amplifyyour message.
  7. 7. #4. Understand Hashtag URL’s• Each Facebook hashtag has it’s ownunique URL e.g.www.facebook.com/hashtag/hcsm• Drive traffic to that URL from otherplatforms to encourage moreconversation on your Facebook page.
  8. 8. #5. Use Hashtags in mobile posts• Even though they’re not yet enabled onmobile start using hashtags on your mobilepostings to get you used to craftingstrategic posts that will catch the attentionof a growing mobile audience.• Start now and you’ll be ahead of thegame by the time other healthcaremarketers get on board.
  9. 9. #6. Find influencers & competitors• Use Graph Search to search for anyhashtag and thus discoverpeople, brands, competitors & eveninfluencers who are leading thoseconversations.• You can then monitor or respond to theconversations in a way that demonstratesyour thought-leadership.
  10. 10. Patricia Redsicker is a healthcare content writer& content marketing strategist offering content &social media strategies that help healthcareorganizations improve brand visibility, increaseweb traffic and generate quality leads.To learn more about Patricia Redsicker visitwww.wordviewediting.comWant to learn more about Facebook Hashtags forHealthcare Marketers?Read the full article here.

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