Today’s Mobile
Culture:
How Social Media &
SEO Can Help You
Connect With
Customers

Presented by: Patricia Ogilvie
www.pat...
What is Mobile Culture?
Because consumers search for local businesses online, have you built a long
lasting culture – ins...
More Mobile Culture
Mom-preneurs, Pets, Family oriented, religion, color, sexual orientation,
cooking, what connects your...
So… Step 1 - Local SEO
Your Culture is to Build Long Lasting Relationships
– AND be online because people are looking for ...
Local SEO Facts & Trends
Every Business Should Know About
Consumer Usage Stats:
85% of consumers search for local
busines...
Local SEO Facts & Trends
Every Business Should Know About
However:
63% of small businesses still don’t have a
website
25...
Circle of Business Life - Most Popular
Online Activities
Social Networking – 65%

Using Email – 92%

Watching Videos – 71%...
The Web has changed the way consumers spend their
money…
It has also changed the way your business can truly
CONNECT with ...
Traditional Advertising Methods Are No
Longer as Effective as They Once Were

TRADITIONAL METHODS
• Yellow Page Books
• Ne...
What Does This Mean for
Your Business?
You Should :
1. Put your business in front of
your target audience online
2. Spend ...
Could Local SEO Be The Missing Piece
of the Puzzle for YOUR Small Business?

Local SEO is No Longer a
Trend…
It’s the NEW ...
Why Local SEO Marketing?
It’s POWERFUL For Helping You…
 Show Up When Local Consumer Perform a
Search Online for What You...
Benefits of Local SEO
 You can gain control over your local
business pages by claiming them on sites
such as Google+ Loca...
Benefits of Local SEO
 Allows you to easily show off your satisfied
customer reviews, which will help send
even more new ...
QUESTIONS?
ANY
And Now… Step 2
- Social Media
Social media is “media for social
interaction and communication.”
Enabled by easily accessi...
Social Media Facts & Trends
Every Business Should Know About
Social Media and Business
Stats:
Approximately 30% of
compan...
Social Media is HOT:
Facebook has over a Billion users
Twitter has over 750 million users
Google Plus has nearly 400 mi...
Facebook User Stats
Top social media site
More than 50% of active users
login daily
More than 7 million apps and
websit...
Facebook Features
 Can create Facebook Pages
to represent your business
and build a following
 Timeline Layout
 Can cre...
Twitter User Stats
15% of online adults use Twitter
More than 50% of Twitter users
follow companies, brands, or
products...
Twitter Features
Ability to Send and Read
Other Users’ Updates
(Tweets)
Twitter Messages are
Limited to 140 Characters
...
Google Plus (Google+) User Stats
Fastest network to reach
10 million users (only took
16 days – Twitter took 780
days and...
Google Plus (Google+) Features
•+1 Feature – allows you to instantly get new
people in your circle from your blog or
webpa...
LinkedIn Usage Stats
 Approximately 2 new members
join every second
 Students and college graduates
are the fastest-grow...
LinkedIn Features
 Network mostly contain
professionals such as business
owners, executives, and highlevel thinkers
 Mem...
YouTube Usage Stats
YouTube is the 2nd largest
search engine – right behind
Google
Gets 10% of all internet traffic
Onl...
YouTube Features
Bulletins allow you to post a
link to a video directly on your
subscribers’ and friends’ pages
Ability ...
Pinterest – The Newcomer

 Quickly became one of the top 10 social
networking sites
 Over 9 million Facebook-connected u...
Pinterest Features

Used as a virtual online
“pinboard”
Users collect photos and link
to products they like
Users share...
How Social Media Can Help
 Customer Service
 Generate New Leads
 Perform Market Research
 Build an Email Marketing Lis...
Make sure your business has
a profile on the top social media
sites, such as Facebook,
Twitter, LinkedIn, Google+, and
Pi...
Private Online Videos
Create videos to place on your
website, blog, social media
profiles, and video sharing sites
Video...
Reputation Management
Facts & Trends Every Business
Should Know About
Where are Consumers Posting?
Local Directory Listin...
What Are People Saying
About Your Business?
Bloggers

Forums

Your Company’s
Online
Reputation
Social
Media

Former
Employ...
Proper Website Design
 Your website should be attractive, professional,
easy to navigate, and full of conversion tools
 ...
Why Wordpress Websites?
 Mobile friendly!!!!
 WP is the top choice of over 100,000 sites on the Intra-net
 The most inf...
Email Marketing
 Affordable and dependable
 Build a relationship with subscribers
 Easily convert subscribers into repe...
Free Opt-In’s
 Trade for visitor email addresses – capture all your
prospective visitors – they can be converted into
pay...
QUESTIONS?
Thank you for
participating in this
webinar!

For More Information About Going Mobile, Contact Me Today
Patricia Ogilvie
w...
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If Content Marketing Is King, Mobile Marketing Is A Notch Above!

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The number of people using smart phone and mobile devices of all sorts is staggering! As a business owner, you must be mobile friendly and ready to be found in the palm of your customers' hand! Here are the profound stats to prove your next move!

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If Content Marketing Is King, Mobile Marketing Is A Notch Above!

  1. 1. Today’s Mobile Culture: How Social Media & SEO Can Help You Connect With Customers Presented by: Patricia Ogilvie www.patriciaogilvie.com
  2. 2. What is Mobile Culture? Because consumers search for local businesses online, have you built a long lasting culture – instead of a one time blast that won’t last? You and your message – the hub of a wheel – and all the platforms are around it – the spokes are the points of interest about you. Because people check online reviews before selecting a local business – what are your connection points your customer can touch? Social media is mobile – people search using iphone, smart phones, ipads, lap tops, computers… in their own home, in their cars, on the street
  3. 3. More Mobile Culture Mom-preneurs, Pets, Family oriented, religion, color, sexual orientation, cooking, what connects your niche to you? What one aspect of your culture could people relate to? What are you all about? Who are you and what are things about you that could become culture. What is it about you that people would connect with and stay around and want to connect more? The more you (your business culture) you put out there, the more people want to know more – and they stay interested in you. Example Culture: You want to help your clients create a change, build a bigger life, and do it with grace and ease. All these and MOBILE! ONLINE!
  4. 4. So… Step 1 - Local SEO Your Culture is to Build Long Lasting Relationships – AND be online because people are looking for you ONLINE! First exposure Builds Connection!! Local SEO is the process of optimizing a business website to come up in the search engine results when internet searchers enter “localized” phrases into the internet search engines. For example: “Adult Education in Edmonton” vs “For Better Lifestyle Education in Edmonton”
  5. 5. Local SEO Facts & Trends Every Business Should Know About Consumer Usage Stats: 85% of consumers search for local businesses online 75% of online searchers never scroll past the first page of the search results Local 67% check online reviews before selecting a local business
  6. 6. Local SEO Facts & Trends Every Business Should Know About However: 63% of small businesses still don’t have a website 25% of small businesses with websites do not show up in the search engine results at all Most businesses have no clue where their websites rank or how much traffic they’re getting because they do not track the statistics
  7. 7. Circle of Business Life - Most Popular Online Activities Social Networking – 65% Using Email – 92% Watching Videos – 71% Using Search Engines – 92% What Are Consumers Doing Online? Shopping – 71% Reading Content – 90%
  8. 8. The Web has changed the way consumers spend their money… It has also changed the way your business can truly CONNECT with your local target market…
  9. 9. Traditional Advertising Methods Are No Longer as Effective as They Once Were TRADITIONAL METHODS • Yellow Page Books • Newspaper Ads • TV Commercials ONLINE METHODS • Social Media • Local Search • Online Videos & More!
  10. 10. What Does This Mean for Your Business? You Should : 1. Put your business in front of your target audience online 2. Spend your marketing dollars where they can yield the best returns 3. Utilize the power of online marketing to stay connected to your local market
  11. 11. Could Local SEO Be The Missing Piece of the Puzzle for YOUR Small Business? Local SEO is No Longer a Trend… It’s the NEW Way to Do Business!
  12. 12. Why Local SEO Marketing? It’s POWERFUL For Helping You…  Show Up When Local Consumer Perform a Search Online for What You Have to Offer  Build Your Brand  Easily Generate New Leads  Generate Repeat, Loyal Customers
  13. 13. Benefits of Local SEO  You can gain control over your local business pages by claiming them on sites such as Google+ Local, Yahoo Local, Bing, and others  Will get a boost in the search engine results over time, which means more eyes on your business  Local SEO is much less expensive than traditional advertising methods – and the results are generally better
  14. 14. Benefits of Local SEO  Allows you to easily show off your satisfied customer reviews, which will help send even more new customers your way  Adding fresh, unique content to your website or blog on a consistent basis will help drive more traffic to your website – as well as reward your visitors with great content  High search engine rankings will help build trust amongst consumers – making your brand stand out from the crowd  Shows off your message
  15. 15. QUESTIONS? ANY
  16. 16. And Now… Step 2 - Social Media Social media is “media for social interaction and communication.” Enabled by easily accessible and scalable online platforms, social media has substantially changed the way consumers, businesses, and organizations communicate.
  17. 17. Social Media Facts & Trends Every Business Should Know About Social Media and Business Stats: Approximately 30% of companies are now using social media for business 87% of the Fortune 100 now use social media 80% of businesses use social media to monitor their competitors
  18. 18. Social Media is HOT: Facebook has over a Billion users Twitter has over 750 million users Google Plus has nearly 400 million users LinkedIn has over 150 million users Pinterest has over 10 million users Instagram is making a move! These are just the top 6… there are MANY more
  19. 19. Facebook User Stats Top social media site More than 50% of active users login daily More than 7 million apps and websites are integrated with Facebook Approximately 3 billion Facebook “Likes” or “Comments” per day
  20. 20. Facebook Features  Can create Facebook Pages to represent your business and build a following  Timeline Layout  Can create groups and events  Can easily find people to connect with
  21. 21. Twitter User Stats 15% of online adults use Twitter More than 50% of Twitter users follow companies, brands, or products 79% are likely to recommend brands they follow 57% of businesses that use social media for business use Twitter
  22. 22. Twitter Features Ability to Send and Read Other Users’ Updates (Tweets) Twitter Messages are Limited to 140 Characters Can Send and Receive Updates via the Twitter Website, Text Messages, or Emails
  23. 23. Google Plus (Google+) User Stats Fastest network to reach 10 million users (only took 16 days – Twitter took 780 days and Facebook took 852 days) Owned and operated by Google Google+ users spend more than an hour per day across different Google products
  24. 24. Google Plus (Google+) Features •+1 Feature – allows you to instantly get new people in your circle from your blog or webpage •Circles – allow users to organize contacts into groups for sharing across various Google services •Hangouts – used to facilitate group video chat •Messenger – allows instant messaging within circles and is available to Android, iPhone, and SMS Devices •Sparks – is a front-end Google Search that enables users to identify topics they may want to share with others.
  25. 25. LinkedIn Usage Stats  Approximately 2 new members join every second  Students and college graduates are the fastest-growing demographics on the site  In 2011, its revenues reached $522 million  It is the 36th most-visited website in the world
  26. 26. LinkedIn Features  Network mostly contain professionals such as business owners, executives, and highlevel thinkers  Members are sharing insights in more than one million LinkedIn Groups  Ultimate site to connect with like-minded individuals
  27. 27. YouTube Usage Stats YouTube is the 2nd largest search engine – right behind Google Gets 10% of all internet traffic Online video accounts for 50% of all mobile traffic More than 2 billion views per day 179 million U.S. users spend about 900 seconds per day on YouTube
  28. 28. YouTube Features Bulletins allow you to post a link to a video directly on your subscribers’ and friends’ pages Ability to put a link to your website – as well as additional information – in the Video Description box Users can easily share your videos with their networks with the integrated social media sharing buttons
  29. 29. Pinterest – The Newcomer  Quickly became one of the top 10 social networking sites  Over 9 million Facebook-connected users  Nearly 12 million monthly unique visitors  Fastest site in history to break through the 10 million unique visitor mark
  30. 30. Pinterest Features Used as a virtual online “pinboard” Users collect photos and link to products they like Users share all of the pins they love with their network
  31. 31. How Social Media Can Help  Customer Service  Generate New Leads  Perform Market Research  Build an Email Marketing List  Run Special Deals and Promotions  Monitor and Manage Your Reputation  Provide Links to Valuable Free Information
  32. 32. Make sure your business has a profile on the top social media sites, such as Facebook, Twitter, LinkedIn, Google+, and Pinterest, Instagram Engage with your social media audience frequently without going overboard Address any of your followers concerns Keep your followers satisfied with useful content
  33. 33. Private Online Videos Create videos to place on your website, blog, social media profiles, and video sharing sites Videos can be commercial style, tutorial style, informational style, or any other style that fits your business Online videos can help increase website rankings and exposure – as well as conversion rates Optimize your videos for best results
  34. 34. Reputation Management Facts & Trends Every Business Should Know About Where are Consumers Posting? Local Directory Listings & Review Sites Social Networking Sites Blogs Articles Business websites Therefore… you have to be there too! Listen and read customer minds!
  35. 35. What Are People Saying About Your Business? Bloggers Forums Your Company’s Online Reputation Social Media Former Employees Customer Reviews
  36. 36. Proper Website Design  Your website should be attractive, professional, easy to navigate, and full of conversion tools  Should include some way to capture visitors’ information, such as email address, mobile phone number, etc.  Should have a strong call to action on every page  Should have fresh, relevant content added on a consistent basis – a blog works well
  37. 37. Why Wordpress Websites?  Mobile friendly!!!!  WP is the top choice of over 100,000 sites on the Intra-net  The most influential people use WP – eBay, Oprah, Whitehouse, Amazon  Years ago the best websites made were rich in graphics, filled with flash movies, bells and whistles!  Now you run a great risk with a site like this because Google doesn't like you when it spiders for organic traffic. The flash is NOT recognizable by Google's robots and graphics that are more than 1/3 of the entire site are not crawled for higher organic listings and search engine optimization.  Most of the time they are demoted and even ignored.  You needed a techie to change even 1 word – now you can create your own pages and articles!
  38. 38. Email Marketing  Affordable and dependable  Build a relationship with subscribers  Easily convert subscribers into repeat buyers  Great way to keep in touch with customers  Autoresponder magic!
  39. 39. Free Opt-In’s  Trade for visitor email addresses – capture all your prospective visitors – they can be converted into paying customers  Builds trust and credibility with subscribers  Powerful marketing tool bringing prospects from social media into your website.  Begins the process of creating information products
  40. 40. QUESTIONS?
  41. 41. Thank you for participating in this webinar! For More Information About Going Mobile, Contact Me Today Patricia Ogilvie www.patriciaogilvie.com

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