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The Marketing Plan Game
 

The Marketing Plan Game

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The Marketing Plan Game you can can at http://www.slideshare.net/JonTurino1/the-marketing-plan-game-wide-screen. You'll need to download and save the file and then run it in slideshow mode in ...

The Marketing Plan Game you can can at http://www.slideshare.net/JonTurino1/the-marketing-plan-game-wide-screen. You'll need to download and save the file and then run it in slideshow mode in Powerpoint to get it to work like the game with the sound effects. Otherwise it's just slides. It is safe to download.

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    The Marketing Plan Game The Marketing Plan Game Presentation Transcript

    • The Marketing Plan GamePlans Elements Messages Media Results$100 $100 $100 $100 $100$200 $200 $200 $200 $200$300 $300 $300 $300 $300$400 $400 $400 $400 $400$500 $500 $500 $500 $500 Copyright © 2012 Jon Turino Marketing + Connections
    • Plans for $100• Answer: –In Your Head Copyright © 2012 Jon Turino Marketing + Connections
    • Plans for $100• Answer: – In Your Head• Question: – Where shouldn’t your marketing plan reside? Copyright © 2012 Jon Turino Marketing + Connections
    • Plans for $200• Answer: –On paper or in the computer Copyright © 2012 Jon Turino Marketing + Connections
    • Plans for $200• Answer: – On paper or in the computer• Question: – Where should your marketing plan reside? Copyright © 2012 Jon Turino Marketing + Connections
    • Plans for $300• Answer: –Formal Copyright © 2012 Jon Turino Marketing + Connections
    • Plans for $300• Answer: –Formal• Question: –What type of a plan should you have? Copyright © 2012 Jon Turino Marketing + Connections
    • Plans for $400• Answer –Often Copyright © 2012 Jon Turino Marketing + Connections
    • Plans for $400• Answer – Often• Question: – When should my plan be reviewed? Copyright © 2012 Jon Turino Marketing + Connections
    • Plans for $500• Answer: –Everyone Copyright © 2012 Jon Turino Marketing + Connections
    • Plans for $500• Answer: – Everyone• Question: – Who should understand your marketing plan? Copyright © 2012 Jon Turino Marketing + Connections
    • Elements for $100• Answer: –Potential customers Copyright © 2012 Jon Turino Marketing + Connections
    • Elements for $100• Answer: –Potential customers• Question: –Who do you identify using research? Copyright © 2012 Jon Turino Marketing + Connections
    • Elements for $200• Answer: –Competition Copyright © 2012 Jon Turino Marketing + Connections
    • Elements for $200• Answer: –Competition• Question: –What are some barriers to success? Copyright © 2012 Jon Turino Marketing + Connections
    • Elements for $300• Answer: –Goals Copyright © 2012 Jon Turino Marketing + Connections
    • Elements for $300• Answer: – Goals• Question: – What comes before strategies and tactics? Copyright © 2012 Jon Turino Marketing + Connections
    • Elements for $400• Answer –Messages Copyright © 2012 Jon Turino Marketing + Connections
    • Elements for $400• Answer – Messages• Question: – What are we saying to prospective customers? Copyright © 2012 Jon Turino Marketing + Connections
    • Elements for $500• Answer: –Media Copyright © 2012 Jon Turino Marketing + Connections
    • Elements for $500• Answer: – Media• Question: – How are we delivering our messages? Copyright © 2012 Jon Turino Marketing + Connections
    • Messages for $100• Answer: –Age, gender, income Copyright © 2012 Jon Turino Marketing + Connections
    • Messages for $100• Answer: – Age, gender, income• Question: – What are some of the demographics of our target customers? Copyright © 2012 Jon Turino Marketing + Connections
    • Messages for $200• Answer: –Recipient compatible Copyright © 2012 Jon Turino Marketing + Connections
    • Messages for $200• Answer: – Recipient compatible• Question: – Will the messages resonate with the target audience? Copyright © 2012 Jon Turino Marketing + Connections
    • Messages for $300• Answer: –Media Copyright © 2012 Jon Turino Marketing + Connections
    • Messages for $300• Answer: – Media• Question: – Is the delivery vehicle compatible with the messages? Copyright © 2012 Jon Turino Marketing + Connections
    • Messages for $400• Answer –Clear, concise, coherent Copyright © 2012 Jon Turino Marketing + Connections
    • Messages for $400• Answer – Clear, concise, coherent• Question: – What are some of the important characteristics of the messaging? Copyright © 2012 Jon Turino Marketing + Connections
    • Messages for $500• Answer: –Technology Copyright © 2012 Jon Turino Marketing + Connections
    • Messages for $500• Answer: – Technology• Question: – Does your target audience understand or use the delivery methods? Copyright © 2012 Jon Turino Marketing + Connections
    • Media for $100• Answer: –Facebook, LinkedIn Copyright © 2012 Jon Turino Marketing + Connections
    • Media for $100• Answer: – Facebook, LinkedIn• Question: – What are some social media platforms to consider? Copyright © 2012 Jon Turino Marketing + Connections
    • Media for $200• Answer: –Email Copyright © 2012 Jon Turino Marketing + Connections
    • Media for $200• Answer: – Email• Question: – What is an often effective outbound marketing medium? Copyright © 2012 Jon Turino Marketing + Connections
    • Media for $300• Answer: –Website Copyright © 2012 Jon Turino Marketing + Connections
    • Media for $300• Answer: – Website• Question: – What is the most effective inbound marketing media today? Copyright © 2012 Jon Turino Marketing + Connections
    • Media for $400• Answer –Printed materials, direct mail Copyright © 2012 Jon Turino Marketing + Connections
    • Media for $400• Answer – Printed materials, direct mail• Question: – What are some offline marketing media? Copyright © 2012 Jon Turino Marketing + Connections
    • Media for $500• Answer: –Call to action Copyright © 2012 Jon Turino Marketing + Connections
    • Media for $500• Answer: – Call to action• Question: – What do we need to convert a prospect into a customer? Copyright © 2012 Jon Turino Marketing + Connections
    • Results for $100• Answer: –Targeted tactics Copyright © 2012 Jon Turino Marketing + Connections
    • Results for $100• Answer: – Targeted tactics• Question: – How do you increase your revenue stream? Copyright © 2012 Jon Turino Marketing + Connections
    • Results for $200• Answer: –Qualified leads Copyright © 2012 Jon Turino Marketing + Connections
    • Results for $200• Answer: – Qualified leads• Question: – What do you need to get a high conversion rate? Copyright © 2012 Jon Turino Marketing + Connections
    • Results for $300• Answer: –Focus Copyright © 2012 Jon Turino Marketing + Connections
    • Results for $300• Answer: – Focus• Question: – How do we achieve the biggest impact with our promotions? Copyright © 2012 Jon Turino Marketing + Connections
    • Results for $400• Answer –Loyalty Copyright © 2012 Jon Turino Marketing + Connections
    • Results for $400• Answer – Loyalty• Question: – What do we need to create in order to obtain repeat business? Copyright © 2012 Jon Turino Marketing + Connections
    • Results for $500• Answer: –Business growth Copyright © 2012 Jon Turino Marketing + Connections
    • Results for $500• Answer: – Business growth• Question: – What is the net result of developing and implementing a better marketing plan for your business? Copyright © 2012 Jon Turino Marketing + Connections
    • • Answer: – The number one resource to help grow your business with sound marketing strategies. Copyright © 2012 Jon Turino Marketing + Connections
    • • Answer: – The number one resource to help grow your business with sound marketing strategies.• Question: – What is Jon Turino Marketing + Connections! Copyright © 2012 Jon Turino Marketing + Connections
    • Let’s Get You A Plan!• Quality marketing consulting – Advice on the latest marketing methods• Individualized service – Strategies designed to work in this market• A plan thats right for your business – Start now! 503-877-4609 www.jonturino.com Copyright © 2012 Jon Turino Marketing + Connections