The Marketing Plan GamePlans   Elements              Messages                     Media   Results$100     $100            ...
Plans for $100• Answer:  –In Your Head            Copyright © 2012 Jon Turino Marketing + Connections
Plans for $100• Answer:  – In Your Head• Question:  – Where shouldn’t your marketing plan    reside?              Copyrigh...
Plans for $200• Answer:  –On paper or in the computer            Copyright © 2012 Jon Turino Marketing + Connections
Plans for $200• Answer:  – On paper or in the computer• Question:  – Where should your marketing plan reside?             ...
Plans for $300• Answer:  –Formal            Copyright © 2012 Jon Turino Marketing + Connections
Plans for $300• Answer:  –Formal• Question:  –What type of a plan should you have?              Copyright © 2012 Jon Turin...
Plans for $400• Answer  –Often           Copyright © 2012 Jon Turino Marketing + Connections
Plans for $400• Answer   – Often• Question:   – When should my plan be reviewed?              Copyright © 2012 Jon Turino ...
Plans for $500• Answer:  –Everyone            Copyright © 2012 Jon Turino Marketing + Connections
Plans for $500• Answer:   – Everyone• Question:   – Who should understand your marketing plan?                Copyright © ...
Elements for $100• Answer:  –Potential customers            Copyright © 2012 Jon Turino Marketing + Connections
Elements for $100• Answer:  –Potential customers• Question:  –Who do you identify using research?              Copyright ©...
Elements for $200• Answer:  –Competition            Copyright © 2012 Jon Turino Marketing + Connections
Elements for $200• Answer:  –Competition• Question:  –What are some barriers to success?              Copyright © 2012 Jon...
Elements for $300• Answer:  –Goals            Copyright © 2012 Jon Turino Marketing + Connections
Elements for $300• Answer:  – Goals• Question:  – What comes before strategies and tactics?              Copyright © 2012 ...
Elements for $400• Answer  –Messages           Copyright © 2012 Jon Turino Marketing + Connections
Elements for $400• Answer   – Messages• Question:   – What are we saying to prospective customers?                Copyrigh...
Elements for $500• Answer:  –Media            Copyright © 2012 Jon Turino Marketing + Connections
Elements for $500• Answer:  – Media• Question:  – How are we delivering our messages?              Copyright © 2012 Jon Tu...
Messages for $100• Answer:  –Age, gender, income            Copyright © 2012 Jon Turino Marketing + Connections
Messages for $100• Answer:  – Age, gender, income• Question:  – What are some of the demographics of our    target custome...
Messages for $200• Answer:  –Recipient compatible            Copyright © 2012 Jon Turino Marketing + Connections
Messages for $200• Answer:  – Recipient compatible• Question:  – Will the messages resonate with the target    audience?  ...
Messages for $300• Answer:  –Media            Copyright © 2012 Jon Turino Marketing + Connections
Messages for $300• Answer:  – Media• Question:  – Is the delivery vehicle compatible with the    messages?              Co...
Messages for $400• Answer  –Clear, concise, coherent            Copyright © 2012 Jon Turino Marketing + Connections
Messages for $400• Answer   – Clear, concise, coherent• Question:   – What are some of the important characteristics     o...
Messages for $500• Answer:  –Technology            Copyright © 2012 Jon Turino Marketing + Connections
Messages for $500• Answer:   – Technology• Question:   – Does your target audience understand or use the     delivery meth...
Media for $100• Answer:  –Facebook, LinkedIn            Copyright © 2012 Jon Turino Marketing + Connections
Media for $100• Answer:  – Facebook, LinkedIn• Question:  – What are some social media platforms to    consider?          ...
Media for $200• Answer:  –Email            Copyright © 2012 Jon Turino Marketing + Connections
Media for $200• Answer:  – Email• Question:  – What is an often effective outbound    marketing medium?              Copyr...
Media for $300• Answer:  –Website             Copyright © 2012 Jon Turino Marketing + Connections
Media for $300• Answer:  – Website• Question:  – What is the most effective inbound    marketing media today?             ...
Media for $400• Answer  –Printed materials, direct mail            Copyright © 2012 Jon Turino Marketing + Connections
Media for $400• Answer   – Printed materials, direct mail• Question:   – What are some offline marketing media?           ...
Media for $500• Answer:  –Call to action            Copyright © 2012 Jon Turino Marketing + Connections
Media for $500• Answer:   – Call to action• Question:   – What do we need to convert a prospect into a     customer?      ...
Results for $100• Answer:  –Targeted tactics            Copyright © 2012 Jon Turino Marketing + Connections
Results for $100• Answer:  – Targeted tactics• Question:  – How do you increase your revenue stream?              Copyrigh...
Results for $200• Answer:  –Qualified leads            Copyright © 2012 Jon Turino Marketing + Connections
Results for $200• Answer:  – Qualified leads• Question:  – What do you need to get a high conversion    rate?             ...
Results for $300• Answer:  –Focus            Copyright © 2012 Jon Turino Marketing + Connections
Results for $300• Answer:  – Focus• Question:  – How do we achieve the biggest impact with    our promotions?             ...
Results for $400• Answer  –Loyalty             Copyright © 2012 Jon Turino Marketing + Connections
Results for $400• Answer   – Loyalty• Question:   – What do we need to create in order to obtain     repeat business?     ...
Results for $500• Answer:  –Business growth            Copyright © 2012 Jon Turino Marketing + Connections
Results for $500• Answer:   – Business growth• Question:   – What is the net result of developing and implementing a     b...
• Answer:  – The number one resource to help grow    your business with sound marketing    strategies.            Copyrigh...
• Answer:   – The number one resource to help grow your     business with sound marketing strategies.• Question:   – What ...
Let’s Get You A Plan!• Quality marketing consulting   – Advice on the latest marketing methods• Individualized service   –...
Upcoming SlideShare
Loading in...5
×

The Marketing Plan Game

385

Published on

The Marketing Plan Game you can can at http://www.slideshare.net/JonTurino1/the-marketing-plan-game-wide-screen. You'll need to download and save the file and then run it in slideshow mode in Powerpoint to get it to work like the game with the sound effects. Otherwise it's just slides. It is safe to download.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
385
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The Marketing Plan Game

  1. 1. The Marketing Plan GamePlans Elements Messages Media Results$100 $100 $100 $100 $100$200 $200 $200 $200 $200$300 $300 $300 $300 $300$400 $400 $400 $400 $400$500 $500 $500 $500 $500 Copyright © 2012 Jon Turino Marketing + Connections
  2. 2. Plans for $100• Answer: –In Your Head Copyright © 2012 Jon Turino Marketing + Connections
  3. 3. Plans for $100• Answer: – In Your Head• Question: – Where shouldn’t your marketing plan reside? Copyright © 2012 Jon Turino Marketing + Connections
  4. 4. Plans for $200• Answer: –On paper or in the computer Copyright © 2012 Jon Turino Marketing + Connections
  5. 5. Plans for $200• Answer: – On paper or in the computer• Question: – Where should your marketing plan reside? Copyright © 2012 Jon Turino Marketing + Connections
  6. 6. Plans for $300• Answer: –Formal Copyright © 2012 Jon Turino Marketing + Connections
  7. 7. Plans for $300• Answer: –Formal• Question: –What type of a plan should you have? Copyright © 2012 Jon Turino Marketing + Connections
  8. 8. Plans for $400• Answer –Often Copyright © 2012 Jon Turino Marketing + Connections
  9. 9. Plans for $400• Answer – Often• Question: – When should my plan be reviewed? Copyright © 2012 Jon Turino Marketing + Connections
  10. 10. Plans for $500• Answer: –Everyone Copyright © 2012 Jon Turino Marketing + Connections
  11. 11. Plans for $500• Answer: – Everyone• Question: – Who should understand your marketing plan? Copyright © 2012 Jon Turino Marketing + Connections
  12. 12. Elements for $100• Answer: –Potential customers Copyright © 2012 Jon Turino Marketing + Connections
  13. 13. Elements for $100• Answer: –Potential customers• Question: –Who do you identify using research? Copyright © 2012 Jon Turino Marketing + Connections
  14. 14. Elements for $200• Answer: –Competition Copyright © 2012 Jon Turino Marketing + Connections
  15. 15. Elements for $200• Answer: –Competition• Question: –What are some barriers to success? Copyright © 2012 Jon Turino Marketing + Connections
  16. 16. Elements for $300• Answer: –Goals Copyright © 2012 Jon Turino Marketing + Connections
  17. 17. Elements for $300• Answer: – Goals• Question: – What comes before strategies and tactics? Copyright © 2012 Jon Turino Marketing + Connections
  18. 18. Elements for $400• Answer –Messages Copyright © 2012 Jon Turino Marketing + Connections
  19. 19. Elements for $400• Answer – Messages• Question: – What are we saying to prospective customers? Copyright © 2012 Jon Turino Marketing + Connections
  20. 20. Elements for $500• Answer: –Media Copyright © 2012 Jon Turino Marketing + Connections
  21. 21. Elements for $500• Answer: – Media• Question: – How are we delivering our messages? Copyright © 2012 Jon Turino Marketing + Connections
  22. 22. Messages for $100• Answer: –Age, gender, income Copyright © 2012 Jon Turino Marketing + Connections
  23. 23. Messages for $100• Answer: – Age, gender, income• Question: – What are some of the demographics of our target customers? Copyright © 2012 Jon Turino Marketing + Connections
  24. 24. Messages for $200• Answer: –Recipient compatible Copyright © 2012 Jon Turino Marketing + Connections
  25. 25. Messages for $200• Answer: – Recipient compatible• Question: – Will the messages resonate with the target audience? Copyright © 2012 Jon Turino Marketing + Connections
  26. 26. Messages for $300• Answer: –Media Copyright © 2012 Jon Turino Marketing + Connections
  27. 27. Messages for $300• Answer: – Media• Question: – Is the delivery vehicle compatible with the messages? Copyright © 2012 Jon Turino Marketing + Connections
  28. 28. Messages for $400• Answer –Clear, concise, coherent Copyright © 2012 Jon Turino Marketing + Connections
  29. 29. Messages for $400• Answer – Clear, concise, coherent• Question: – What are some of the important characteristics of the messaging? Copyright © 2012 Jon Turino Marketing + Connections
  30. 30. Messages for $500• Answer: –Technology Copyright © 2012 Jon Turino Marketing + Connections
  31. 31. Messages for $500• Answer: – Technology• Question: – Does your target audience understand or use the delivery methods? Copyright © 2012 Jon Turino Marketing + Connections
  32. 32. Media for $100• Answer: –Facebook, LinkedIn Copyright © 2012 Jon Turino Marketing + Connections
  33. 33. Media for $100• Answer: – Facebook, LinkedIn• Question: – What are some social media platforms to consider? Copyright © 2012 Jon Turino Marketing + Connections
  34. 34. Media for $200• Answer: –Email Copyright © 2012 Jon Turino Marketing + Connections
  35. 35. Media for $200• Answer: – Email• Question: – What is an often effective outbound marketing medium? Copyright © 2012 Jon Turino Marketing + Connections
  36. 36. Media for $300• Answer: –Website Copyright © 2012 Jon Turino Marketing + Connections
  37. 37. Media for $300• Answer: – Website• Question: – What is the most effective inbound marketing media today? Copyright © 2012 Jon Turino Marketing + Connections
  38. 38. Media for $400• Answer –Printed materials, direct mail Copyright © 2012 Jon Turino Marketing + Connections
  39. 39. Media for $400• Answer – Printed materials, direct mail• Question: – What are some offline marketing media? Copyright © 2012 Jon Turino Marketing + Connections
  40. 40. Media for $500• Answer: –Call to action Copyright © 2012 Jon Turino Marketing + Connections
  41. 41. Media for $500• Answer: – Call to action• Question: – What do we need to convert a prospect into a customer? Copyright © 2012 Jon Turino Marketing + Connections
  42. 42. Results for $100• Answer: –Targeted tactics Copyright © 2012 Jon Turino Marketing + Connections
  43. 43. Results for $100• Answer: – Targeted tactics• Question: – How do you increase your revenue stream? Copyright © 2012 Jon Turino Marketing + Connections
  44. 44. Results for $200• Answer: –Qualified leads Copyright © 2012 Jon Turino Marketing + Connections
  45. 45. Results for $200• Answer: – Qualified leads• Question: – What do you need to get a high conversion rate? Copyright © 2012 Jon Turino Marketing + Connections
  46. 46. Results for $300• Answer: –Focus Copyright © 2012 Jon Turino Marketing + Connections
  47. 47. Results for $300• Answer: – Focus• Question: – How do we achieve the biggest impact with our promotions? Copyright © 2012 Jon Turino Marketing + Connections
  48. 48. Results for $400• Answer –Loyalty Copyright © 2012 Jon Turino Marketing + Connections
  49. 49. Results for $400• Answer – Loyalty• Question: – What do we need to create in order to obtain repeat business? Copyright © 2012 Jon Turino Marketing + Connections
  50. 50. Results for $500• Answer: –Business growth Copyright © 2012 Jon Turino Marketing + Connections
  51. 51. Results for $500• Answer: – Business growth• Question: – What is the net result of developing and implementing a better marketing plan for your business? Copyright © 2012 Jon Turino Marketing + Connections
  52. 52. • Answer: – The number one resource to help grow your business with sound marketing strategies. Copyright © 2012 Jon Turino Marketing + Connections
  53. 53. • Answer: – The number one resource to help grow your business with sound marketing strategies.• Question: – What is Jon Turino Marketing + Connections! Copyright © 2012 Jon Turino Marketing + Connections
  54. 54. Let’s Get You A Plan!• Quality marketing consulting – Advice on the latest marketing methods• Individualized service – Strategies designed to work in this market• A plan thats right for your business – Start now! 503-877-4609 www.jonturino.com Copyright © 2012 Jon Turino Marketing + Connections

×