LinkedIn Networking That Gets Results

LinkedIn Networking That Gets Results Your Strategy for Success Patrice-Anne RutledgeAuthor, Teach Yourself LinkedIn in 10 Minutes, 3rd Edition www.patricerutledge.com

LinkedIn 101Quick Facts about LinkedIn• LinkedIn is the most popular professional networking site online• LinkedIn has more than 160 million members in 200 countries• Two new member join LinkedIn approximately every second• Everyone from top CEOs to President Barack Obama has a LinkedIn account

What’s Your LinkedIn Connection Strategy?More the MerrierBFFs OnlySelective & Strategic

LinkedIn Networking That Gets ResultsThe “More the Merrier” Approach

The “More the Merrier” Approach Connect with anyone and everyone: whoknows what might bring results?

The “More the Merrier” Approach However …

The “More the Merrier” Approach LinkedIn discourages “name collecting” networkers and canpenalize you if too many people you try to connect with say that they don’t know you

The “More the Merrier” Approach What’s the value of connecting withthousands of people who have nointerest in what you have to offer?

LinkedIn Networking That Gets ResultsThe “BFFs Only” Approach

The “BFFs Only” ApproachConnect only withpeople you know well and would recommend

The “BFFs Only” Approach However …

The “BFFs Only” Approach LinkedIn shouldn’t just be your onlinerolodex … it offers somuch more than that

The “BFFs Only” ApproachYou’re missing the point of onlinenetworking if you limit yourself to known contacts

LinkedIn Networking That Gets ResultsThe “Selective, Strategic” Approach

The “Selective, Strategic” Approach People you already know Your professional peers Experts in your industry People in your local area Potential clients, partners, and employers

The “Selective, Strategic” ApproachConnect with people you already know and wouldrecommend (yes, go ahead and connect with those BFFs)

The “Selective, Strategic” Approach Connect with your professional peers (hint: find them onLinkedIn Groups and start your networking there)

The “Selective, Strategic” ApproachConnect with experts in your industry (again, start the conversation first, then connect)

The “Selective, Strategic” ApproachConnect with people in your local area;they’re often a great source of referralsand you can network in person as well

The “Selective, Strategic” ApproachIntroduce yourself to potential clients, partners, and employers

LinkedIn Networking That Gets ResultsHow to Connect with People You Don’t Know

How to Connect with People You Don’ t Know LinkedIn’s etiquette for initiating a connection withpeople you don’t knowis different from other social sites such as Twitter and Facebook

How to Connect with People You Don’ t Know Find common ground (LinkedIn Groups, Answers, etc.) Ask for an introduction from someone you both know See if the person you want to connect with is an open networker Explain in your connection request who you are and why you want to connect

Want to Learn More? Teach Yourself LinkedIn in 10 Minutes, 3rd Edition By Patrice-Anne Rutledge http://www.patricerutledge.com/books/linkedin

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LinkedIn Networking That Gets Results

by Patrice-Anne Rutledge on Jul 13, 2010

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