Using Social Media to Impact your Career
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Using Social Media to Impact your Career

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Given February 22 at ...

Given February 22 at
Using Social Media to Impact Your Career
Ms. Arundi Venkayya Cox, Metro Editor at Dayton Daily News, Cox Media Group
Ms. Patrice Hall, Social Marketing Director, Real Art Design Group

Learn about opportunities to use social media and mobile technology for career growth. How can you harness these new ways of networking and sharpen your skills with information filtering and online collaboration tools? These speakers will talk about what you should be doing now, and what exciting possibilities to watch for in the future.

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  • Hi, I’m Arundi, metro editor at Dayton Daily News, responsible for key cities and Montgomery and Greene counties. I worked for seven years in marketing for The Children's Medical Center of Dayton and was a reporter covering cops, courts and a whole lot of other small town news. I write, teach and have a side business making cookies called Bitty Bits. I’m Patrice, Social Marketing Director at Real Art, a digital and print creative agency.  Focusing on emerging technologies and shareable experiences, I team up with the company's print and interactive designers to create campaigns that engage people both online and in real life.  Patrice – We’ve broken this talk into three sections: Networking and Self Promotion, where we will talk about using social media to connect in the best ways possible. Arundi - Information and Organization, where we’ll talk about mobile and social tools for developing and sharing your knowledge, and collaborating with others. Mobile technology is changing the way we do everything--including the way we get and share information--which is what this whole presentation is about. The way that gathering and receiving information has changed and how you can make that change work to your advantage. Patrice - Finally, in What to Watch For, we will share a few industry trends that may affect you in the future. Arundi - We have a few questions to ask throughout, but feel free to check in throughout the presentation – raise your hand.
  • Patrice - Social media is an opportunity to extend your in-person networking into the online environment. Social Media Career Opportunities: Extend your in-person networking Stay connected – with friends and co-workers. Not all business. Show your best side – share achievements, show your enthusiasm Build reputation – as a source of knowledge Be top of mind – when a friend is looking to hire, you are not forgotten
  • Patrice – Step back and think about what you want in your career. Then apply that to the way you interact with social media. Don’t worry that a company will check your Facebook profile. Plan on it! When you’re passionate about your career choice, it bleeds into your personal life. Let your Facebook profile reflect this. Patrice - A new study out from Northern Illinois University confirms that your Facebook profile can indicate your job performance. Arundi - But be careful not to overshare—consider Facebook, Twitter and other social media sites a reflection of your personal brand. Know that potential employers are checking you out on LinkedIn, Twitter and Facebook. So much of the world is connected now—you can use social media to your advantage absolutely. But, it also can work to your disadvantage if you aren’t careful.
  • Patrice - one of my favorite women to watch on Facebook, Sheryl Sandberg, Facebook’s COO. She posts about women’s issues, about her career, and about Facebook news.
  • Where are you on social media? Let’s do an audit of the audience. Where are they? Where do they want to be? Where should they be?
  • Irene Ros, Research Developer at IBM Visual Communication Lab Use images and videos to get your personality across online.
  • Sites like Pinterest and apps like Instagram make this easy. Pinterest does not have to be just for dresses. Chef Dennis, for example, showcases his own recipes alongside other recipes he likes.
  • Connect with the companies you like and the leaders of your industry on social media. It's easier than ever to connect to the people you want to know, and to interact with them. You can make an impression by commenting on blogs, on posts.
  • Arundi – If you’re not mobile, get mobile. You will see a dramatic shift in the way people are getting information during the coming years. The mobile landscape has changed the way we interact. And we’ll see an increasing transition in the coming years. Remember the days of wallets? You won’t even need that anymore before long. Mobile devices will be all you need.   Consider:   According to an October 2011 comScore report, the number of Americans using their smartphone or tablet to access personal banking information rose 21% between Q4 2010 and Q2 2011, according to figures released last week by comScore. Overall almost 33 million Americans used their mobiles for banking, almost 14% of all US mobile users. The use of mobile banking apps, in particular, showed significant growth rising 45% to 12.7 million users by the end of June 2011. Mobile Year in Review 2010 What accounted for the growth? A few factors—there is an increasing number of Americans who own smartphones and unlimited data plans make it much easier and affordable for consumers to use their mobile devices to take advantage of mobile media. A word of caution about the proliferation of mobile devices: There are so many different kinds of devices that developing a comprehensive plan to provide options for each device/operating system would be untenable. It would be both cost- and time-prohibitive. It’s also important to note that while Apple does a significant job of building buzz around their products, Android maintains a larger market share—particularly in the Dayton region market.
  • Arundi – Everything we do, we consider the audience. We want to cater to our audience—to give you the best, most up-to-date information in the way you want to receive it.   Development of a mobile strategy and the expense and challenges. Trying to balance how to create new technology quickly with the return on investment with an eye to how much something will be used. Even though mobile is a small fraction of audience, they also are more influential. Reach a smaller audience but if it’s your target audience, it’s a bonus. Can apply to a niche network. What does all of this mean for you? Users are going to continue to seek multiple ways to get information. While desktops and traditional websites are still very much a part of the landscape, we will see more and more people getting information from their mobile devices—both through browsing and apps. That means that newspapers will need to invest in different delivery systems and in many cases means developing apps for multiple devices and mobile websites as well. Consider your audience, cater to them in the way they want to receive it. Mobile is the way peope want information. Development of a mobile strategy, expense & challenges Balance how to create new technology quickly with return on investment So how do you translate this into help for yourself? Capitalize on what’s available. Read as much as you can about different subjects—mobile devices are great ways to do this. Patrice – that could apply to a group on LinkedIn or a Ning network Growth opportunities and challenges for companies and why there may not be as quick a shift as we’d like. The cost The challenge is deciding where to invest money. It’s likely the shift will be toward apps but investing in apps is costly. To create an iPhone app can cost between $65K and $110K for a newspaper, according to Q McElroy, director of digital for Cox Media Group Ohio. An iPad app can be substantially more than that. It’s critical to consider what you want to be part of those apps and how the company will be able to generate revenue to offset the costs. While it certainly is trendy to have say that you have an app, what value will you generate as a result? What will be the return on investment? It’s likely not enough to create an app, either. As we have seen in the digital world, consumers constantly are looking for what’s new and better. So, the company will have to continually consider ways to improve upon digital technology and that will require additional investment of time and money. So how do you translate this into help for yourself? Capitalize on what’s available. Read as much as you can about different subjects—mobile devices are great ways to do this.
  • Arundi- Get the information you need, when you need it Getting a job is just as much about connecting with the person you are interviewing with as it is about your qualifications. Being a journalist is great in this respect because we know a little bit about a lot of things. Social media makes this much easier. Look at your profile, find out who you follow and follow the same people. Patrice: Use social to connect and see who your potential employer follows
  • Patrice - I use a few online tools to keep track of articles I read. Instapaper is my favorite on the web, it lets me just click a button and save an article for reading later. Flipboard on my iphone condenses my Facebook feed with Twitter and news feeds that I choose, and makes it easy to share those feeds with my network.
  • Patrice - Several online (and phone) apps give you new tools for organizing with others: Google Calendar, Google Docs, Doodle
  • Patrice - What you can expect to see in the future and how can it affect you?- Mobile video, augmented reality, geolocation, Web TV/transmedia, GetGluehow can we better apply the tools we have now? what will happen when new tech goes from fascination to expectation? The mobile market is outpacing computers in the developing world... What will happen when everyone has a smartphone in their pocket?Videos are getting easier to create and share online. The audience for online learning and entertainment is growing.Transformations in education:Intuitive interfaces and online courses allow more self-directed and engaging education. Also, gaming and social elements integrated with learning.A generation of students is learning on Kindles and other devices. Think of what they'll invent next!Micronetworks: Similar to television going from a few channels to thousands, Facebook, Twitter, and LinkedIn have been able to reach most of us. Their attraction is now the fact that they have such high numbers. But bet on the little guys. Much of the interesting developments are happening in applications that are reaching smaller audiences, but in specific and more meaningful ways. Examples: Path. Welcome to College. Push marketing From Paul Wagner, CEO of Forkfly and presenter at the Inland Press Association: Push marketing/notifications: Push notifications send customized messages on a pre-determined schedule to a large number of customers or to a smaller targeted group.   Push lets you segment customers by zip code, mobile device type and other demographics. All of this can be good for sales and providing metrics to advertising customers. Also of importance to advertisers is the ability to track customer interaction with delivery and reading receipts, including view time and number of times opened.   From an audience perspective, push can be controlled from the smartphone. The consumer can determine when they receive messages and how they receive them. And they benefit from coupons, special offers, voter polling and other calls to action directly on their smartphone—also good for advertisers. And, these push notifications can be incorporated into traditional websites by posting on a Facebook page, for instance, when a customer takes advantage of a deal.   While there are many advantages of push marketing/notifications to sell to advertisers, it’s important to note that some consumers already receive many messages via email and traditional mediums. There is a challenge in getting consumers to opt-in to the push marketing. And, there is a risk of overloading the consumer if notifications are not used judiciously. It also is important to determine an accurate way to measure/track the success of these notifications.

Using Social Media to Impact your Career Using Social Media to Impact your Career Presentation Transcript

  • USING SOCIAL MEDIA TO IMPACT YOUR CAREER ARUNDI VENKAYYA COX, METRO EDITOR AT DAYTON DAILY NEWS, COX MEDIA GROUP PATRICE HALL, SOCIAL MARKETING DIRECTOR, REAL ART DESIGN GROUP
  • INTRODUCTION
    • USING SOCIAL MEDIA TO IMPACT YOUR CAREER:
    • Networking and Self Promotion
    • Information and Organization
    • What to Watch For
  • NETWORKING AND SELF PROMOTION USING SOCIAL MEDIA TO IMPACT YOUR CAREER
  • NETWORKING AND SELF PROMOTION
    • Social Media Career Opportunities:
      • Extend your in-person networking
        • Stay connected
        • Show your best side
        • Build reputation
        • Be top of mind
  • NETWORKING AND SELF PROMOTION
    • Know what you ’re looking for. Companies have a strategy and so can you.
    • Don’t worry that a company will check your Facebook profile. Plan on it!
    • Know what to avoid.
  • NETWORKING AND SELF PROMOTION
  • NETWORKING AND SELF PROMOTION
    • Where are you on social media?
    • Facebook, LinkedIn, Twitter,
    • Google Plus, others
    • You don’t have to be everywhere.
  • NETWORKING AND SELF PROMOTION
    • The way we present facts can increase our connection to events.
    • - Irene Ros, IBM Visual Comm Lab
  • NETWORKING AND SELF PROMOTION
  • NETWORKING AND SELF PROMOTION
    • Connect and make an impression.
  • NETWORKING AND SELF PROMOTION
    • Learn about jobs first:
    • LinkedIn
    • Company Blogs
    • Google Analytics
      • Facebook
      • Twitter
      • Friends
  • NETWORKING AND SELF PROMOTION
    • How have you found jobs using new media?
  • INFORMATION AND ORGANIZATION USING SOCIAL MEDIA TO IMPACT YOUR CAREER
  • INFORMATION AND ORGANIZATION
    • New Opportunities:
    • Be better informed
    • Become known as a source of information
    • Collaborate with others
  • INFORMATION AND ORGANIZATION
    • Digital growth opportunities in the media
    • What are your growth opportunities?
  • INFORMATION AND ORGANIZATION
    • Get the information you need, when you need it
    • Following twitter accounts
    • Follow Blog RSS feeds
    • Google Alerts
  • INFORMATION AND ORGANIZATION
    • Filter incoming information and share efficiently
    • Track articles
    • Condense your social networks
    • Facilitate sharing
  • INFORMATION AND ORGANIZATION
    • Learn anything on new presentation sharing sites
    • - Udemy, Khan Academy, Lynda
  • INFORMATION AND ORGANIZATION
    • Collaborate:
    • Google Calendar
    • Google Docs
    • Doodle
  • WHAT TO WATCH FOR USING SOCIAL MEDIA TO IMPACT YOUR CAREER
  • WHAT TO WATCH FOR
    • What you can expect to see in the future and how can it affect you?
    • Video
    • Niche networks
    • Education
    • Geolocation
    • PUSH Marketing
  • WHAT TO WATCH FOR
    • Sites like Tout and Flixlab make it easy to share mobile videos. Tubefilter and Devour filter content.
  • WHAT TO WATCH FOR
    • Watch for micronetworks in your niche.
  • WHAT TO WATCH FOR Use combined media to tell your story AVAdventure: Augmented/alternate reality… interactive storytelling
  • WHAT TO WATCH FOR
    • Games for learning: UrgentEvoke.com
    • “ EVOKE is a ten-week crash course in changing the world”
  • THANK YOU! QUESTIONS?