Social Media and Sales


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Social media and Sales by Kendra Ramirez. From SummitUp 2010

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Social Media and Sales

  1. 1. Social Media: How It Drive $ale$
  2. 2. Agenda Where To Start What To Measure How Does Social Media Drive Sales What Tools Are Best for Sales Example Sales Results What Will Kill A Sales Opportunity Open Q&A
  3. 3. Where To Start? Who is your target market? Where do they hang out? Do you have a specific list of accounts or partners that you are targeting? Have you identified event triggers for your products and services?
  4. 4. Define What Success Looks Like For You What are you going to measure? Increase in traffic Increase in conversion Increase in comments/likes Increase in appointment setting Increase in revenue Decrease in cost
  5. 5. How Can Social Media Drive Sales? SEO-Search Engine Optimization Brand Awareness Warm Appointments Facilitate Networking Internally Listening for Potential Leads Precall Planning Product Research Rewarding Your Frequent Customers Group Buying
  6. 6. LinkedIn Facebook Twitter YouTube Wordpress What Tools Are Best For Sales
  7. 7. Leverage relationships Build community Attend and post events Precall planning Top of mind Great apps Great targeted ads
  8. 8. Build a business page Build engagement/community Product research Attend and post events Top of mind Great targeted ads
  9. 9. Listen Retweet Hashtag Crowdsource Customer service PR and journalist
  10. 10. Education and Fun Sharing/commenting Inspire SEO Brand awareness
  11. 11. Product Research Thought Leadership SEO Sharing Community Blogger outreach
  12. 12. Old Spice Local Salon/Spa Local Restaurant and Dentist Office Sales Results Using Social Media Tools
  13. 13. Answered 100 comments through Facebook, Twitter and YouTube Results: Increase in total product sales 55% in the past 3 months and 107% last month July Nielsen Co Report
  14. 14. Use Twitter Tuesday for discounts Results: 30% increase for appointments for Tuesday Local Salon/Spa
  15. 15. Used Results: Local Restaurant: 2000 people purchased coupon within 24 hours. New Dentist: added 30 new patients in two weeks Local Restaurant and Dentist Office
  16. 16. What will kill a sales opportunity in social media Too many posts in social media Self promotion all day, every day Not responding to comments or mentions Adding us to your enewsletter Sending a note to a decision maker in social media asking to drop off literature
  17. 17. Questions and Answers
  18. 18. Thank you! Kendra Ramirez Follow me on Twitter @kendraramirez