2. Agenda
Where To Start
What To Measure
How Does Social Media Drive Sales
What Tools Are Best for Sales
Example Sales Results
What Will Kill A Sales Opportunity
Open Q&A
3. Where To Start?
Who is your target market?
Where do they hang out?
Do you have a specific list
of accounts or partners
that you are targeting?
Have you identified event
triggers for your products
and services?
4. Define What Success Looks Like For You
What are you going to measure?
Increase in traffic
Increase in conversion
Increase in comments/likes
Increase in appointment setting
Increase in revenue
Decrease in cost
5. How Can Social Media Drive Sales?
SEO-Search Engine Optimization
Brand Awareness
Warm Appointments
Facilitate Networking Internally
Listening for Potential Leads
Precall Planning
Product Research
Rewarding Your Frequent Customers
Group Buying
13. Answered 100 comments through Facebook, Twitter and
YouTube
Results:
Increase in total product sales 55% in the past 3 months and
107% last month
July Nielsen Co Report
14. Use Twitter Tuesday for discounts
Results:
30% increase for appointments for Tuesday
Local Salon/Spa
15. Used Groupon.com
Results:
Local Restaurant: 2000 people purchased coupon within 24
hours.
New Dentist: added 30 new patients in two weeks
Local Restaurant and Dentist Office
16. What will kill a sales opportunity in social media
Too many posts in social media
Self promotion all day, every day
Not responding to comments or mentions
Adding us to your enewsletter
Sending a note to a decision maker in social media asking to
drop off literature