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The Importance of Media Literacy: Helping Children be Media and Life Wise - Part 2

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The Issue - Learn how youth are using the using various media outlets on a day to day basis and wht we as educators can do to ensure that they are making safe, healthy and informed decisions about …

The Issue - Learn how youth are using the using various media outlets on a day to day basis and wht we as educators can do to ensure that they are making safe, healthy and informed decisions about their life.

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  • 1. PART TWO The Issue
  • 2. Part 2 - The Issue
    • “ In this century, the mass media have come to rival parents, school, and religion as the most influential institution in children's lives .”
    • ~ Media and Values Magazine
    Image From Microsoft Clip Art
  • 3. Today’s Children are Media Savvy
    • Consumers;
    • Creators; and
    • Distributors of content.
    Images From Microsoft Clip Art
  • 4.
    • More than 7 hrs./day screen time
    • More than 53 hours per week *
    Media Use *GENERATION M2: Media in the lives of 8-18 yr olds. A Kaiser Family Foundation Study, January 2010
  • 5. Big Changes *GENERATION M2: Media in the lives of 8-18 yr olds. A Kaiser Family Foundation Study, January 2010
  • 6. Increase in Mobile Media Use *GENERATION M2: Media in the lives of 8-18 yr olds. A Kaiser Family Foundation Study, January 2010
  • 7. How do kids communicate? Images From Microsoft Clip Art
  • 8. Implications?
    • Isolation?
    • Empathy?
    • Tolerance?
    • Values?
    Image From Microsoft Clip Art
  • 9. Are They Healthy?
    • 26% of Canada’s Kids are overweight or obese;
    • Only 12% of Canadian children and youth meet the 90 minutes/day activity guideline;
    • 15.2% of 2-5-year-olds are overweight ; and
    • 6.3% are obese.
    • Children who become obese before the age of six are likely to:
      • Be obese later in childhood; and
      • Have a 25-50% increased risk of being obese as adults
    Active Healthy Kids Canada Report Card on Physical Activity for Children and Youth, 2010 www.activehealthykids.ca
  • 10. 3 Pillars
    • World Health Organization
    • Institute of Medicine
    Images From Microsoft Clip Art
  • 11. What does this mean for our kids?
    • Virtual friends are replacing real friends
    • Online information has perceived credibility
    • Physical, emotional, social implications
    Images From Microsoft Clip Art
  • 12. What do we need to do?
    • Teach children to :
    • Ask questions
    • Learn how to understand
    • and interpret media
    • Make balanced life choices
    • that are right for them
    Image From Microsoft Clip Art
  • 13. Teach, Don’t Protect
    • Media literacy education is the key to positive behavioural change, the development of critical thinking skills and the ability to make smart choices.
    • What is media literacy?
    • The ability to deconstruct, analyze, evaluate, and reconstruct media messages.
    deconstruct analyze evaluate reconstruct
  • 14. Research Experts
    • CCA partnered with Canada’s foremost issue expert on media literacy, Media Awareness Network (MNet)
  • 15. Introducing…
    • Media Monkey
  • 16. Media Monkey
    • “ Media Monkey” empowers young people to make safe, balanced and healthy choices that are right for them and opens the door for meaningful discussion about media, health and planning for healthy futures.
    Image From Microsoft Clip Art
  • 17. Reaching All Canadians
    • The “Media Monkey” was designed to positively influence Canadian children to develop the confidence to make healthy, informed choices, regardless of their cultural background.
    • Targets:
      • English and French speaking Canada
        • Canadian children, ages 9-12 (boys and girls)
        • Parents, teachers and other caregivers
      • Multicultural Canada
        • Children, ages 9-12 (boys and girls)
        • Parents
  • 18. More “Media Monkey”
    • At School
    • At Home
    • In the Community
      • Child Care
      • Health Care