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The Importance of Media Literacy: Helping Children to be Media and Life Wise - Part 3


Take an in-depth look at LongLiveKids.ca/Play and access all the elements on the educators side to the website that help teach Media Literacy in your classroom as well as kid side of the website that …

Take an in-depth look at LongLiveKids.ca/Play and access all the elements on the educators side to the website that help teach Media Literacy in your classroom as well as kid side of the website that make learning about media literacy fun and educational!

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  • Okay, let’s take a closer look at the educational microsite! This site houses everything you need to follow up the “Media Monkey” PSA when using it as an educational tool…and then some.
  • What you see in this slide is the microsite Home Page. Let’s take a moment to familiarize you with all of the components. Starting at the upper left corner, you will see a link to Log In. In order to access the lesson plans and activities, we ask you to log in so that we can track the number and types of users who visit the site. It’s important to note that the information is for our statistical purposes only and that none of your personal information will be shared.
  • The navigation bar across the top centre lists all of the components of the site. The Learn and Lead sections are highlighted on the right side of the screen for easy content access. Down the left side, there is a poll for kids to vote on, a rotating series of facts about healthy, active living, an explanation of how to use the site and a list of partners who have been instrumental in helping us bring these resources to you.
  • The POST section, found in the centre of the Home Page has a series of interesting and time sensitive events. It includes special interest days and holidays as well as viewing opportunities for our new public service messages. By checking the site regularly you can access important information and ideas that you can incorporate into your existing curriculum.
  • The CREATE button will lead you and your students through a series of steps to create your own music video, helping them to realize some of the elements that go in to creating media.
  • The PLAY section in the main navigation bar is where you and your students can go to play games and take part in activities that test their knowledge in the areas of health and media literacy. These activities rotate on a random basis so students can engage several times while learning new information. The SHARE section will provide you with an opportunity to send along some of the work that your students create in the lesson plans. It is also a place where you can send us an inspirational poster or picture that focuses on healthy, active living.
  • The LEARN section is designed for educators. It contains comprehensive lesson plans that align to provincial curricula in each province and are available in both English and French. The lessons are activity based, fun and interactive and encourage the important skills of empathy, empowerment, critical thinking and decision making. They can be down loaded from this site and are virtually ‘classroom ready’ with activity ideas and everything you need to deliver comprehensive lesson plans.
  • The teaching materials are divided into three sections. Module One: Learning About Media focuses on the importance of learning the elements of media literacy and takes students through a series of fun and engaging experiences where they construct, deconstruct analyse and evaluate various forms of media. Module Two: Improving Self Confidence recognizes the importance of helping young people to realize that they are capable, and unique individuals who have the ability to make smart, safe, balanced and informed choices about media and life that are right for them. Module Three: Planning for the Future helps children to apply the information, skills and knowledge they gained in the first two modules to their own lives. They engage in a series of activities in and out of the school setting where they can see the value of being “media and life wise.’
  • Let’s ‘deconstruct’ a typical lesson plan. This particular lesson is designed to take 2 or more classroom sessions, depending on the skill level of your students. Like all of the lessons, all of the students worksheets are provided on-line and any additional teacher information you may need is also provided for you. In this lesson, students participate in a fact-finding mission to discover what goes on behind the scenes to create and produce media.
  • First they EXPLORE their own lifestyles to determine what portion of their day they typically spend engaged in sedentary activities vs being active. A class DISCUSSION ensues where they talk about what media they use and how much time they spend engaged with it . The LEARN section of this lesson provides the students with current research about media use of kids their age and provides opportunities for the teachers to talk about the benefits and draw backs of media use. The ACTIVITY section provides the students with a hands on group work experience where teams of students work together to explore several forms of media that surround them. Among other things, students learn how the media constructs reality, and the roles of several of the behind the scenes people who construct media
  • In this lesson, the FOCUS is Media Literacy, the PURPOSE is to provide students with the information they need to see how media is constructed. The Objectives are to identify several forms of media, describe how media constructs realty, identify various behind the scenes roles and share this new information with their classmates. The TOOLS include all of the Student Activity Sheets required for the group work as well as answer sheets for the teachers. SETTING THE STAGE for this lesson includes talking about advertising and playing the CCA PSAs House Hippo and Media Monkey and engaging the students in a discussion about what they learned in these messages. The WORKING IT OUT section is where the students engage in the group work to explore the job descriptions of people who work behind the scenes. SHARING THE NEWS provides an opportunity for each group to share their research with the larger group. Finally the CLOSURE AND REFLECTION section provides opportunities for the students to reflect, assess and evaluate the experience. Each lesson plan is set up with the same headings, just the content and objectives vary.
  • At the end of each lesson there is an Extension section which provides opportunities to extend the learning beyond the lesson plan. Students are engaged in a series of activities across the curriculum, both in and out of the school which demonstrate the learning they have acquired and gives them an opportunity to incorporate this learning into their daily routines. In the “Media Sleuths” lesson, some suggestions include: Inviting a media person in to discuss their roles; taking a field trip to a local television or radio station or inviting a video programmer in to discuss how they construct media for their games. So…as you can see the lesson plans are fun, engaging and very comprehensive!
  • Research shows that parents are instrumental in shaping children’s attitudes towards healthy choices. The LEAD button will take you to the parent, care-giver and community page. This is where tips, tools and strategies are found that will parallel the in-class curriculum and support healthy, active living and improved media literacy.
  • We hope you have enjoyed this webinar series and have learned more about this important issue and the materials that have been developed to help you address it with your students. At CCA we see this as the beginning of a great relationship with you! We are presently planning our next PSA that will focus on empowering, exciting and motivating kids to take an active role in making healthier living choices. As always, we are constantly thinking about the best ways we can help you as you address the Learning Outcomes identified by your province. Our goal is to make your job just a little bit easier by providing you with the resources you need to reach and teach your kids.
  • It’s important to remember that children’s health is a complex issue with no simple solutions. As the world continues to change and new challenges emerge, we need to step up to the plate and do our part. Hopefully, what you have seen and heard today will help you to feel confident that together we truly are helping our kids to grow to become healthy contributing citizens. We encourage you to visit the Long Live Kids microsite, create an account and explore and utilize the resources available to you, your students and their caregivers.
  • To ask questions or provide us with some comments on our first webinar, please log on to the site below. We will answer your questions at our earliest convenience
  • Thanks for tuning in. I hope to talk with you again soon!


  • 1. PART THREE The Microsite
  • 2. LongLiveKids.ca/Play
    • Ticker across the top
    • POST
  • 3. Long Live Kids Micro site
    • Navigation Bar
    • LEARN
    • LEAD
    • Poll
    • Facts
    • Partners
    Images From Microsoft Clip Art
  • 4. POST- Check it out often!
  • 5. CREATE - Kids
  • 6. PLAY and SHARE - Everyone
  • 7. LEARN - Educators
  • 8. Three Modules
    • Learning About Media
    • Improving Self Confidence
    • Planning for the Future
    Image From Microsoft Clip Art
  • 9. Let’s Look at an Example
    • Module One: Learning About Media
    • Lesson One: Media Sleuths
    Image From Microsoft Clip Art
  • 10. Lesson Plan Components
    • Lesson at a Glance
    • Explore
    • Discuss
    • Learn
    Image From Microsoft Clip Art
  • 11. Group Learning- Media Sleuths
    • Activity
      • Focus
      • Purpose
      • Objectives
      • Teacher Tools
      • Setting the Stage
      • Working it Out
      • Sharing the News
      • Closure and Reflection
    Image From Microsoft Clip Art
  • 12. Extension Ideas
    • Across the curriculum
    • Service Learning
    • Application of Skills
    Image From Microsoft Clip Art
  • 13. LEAD - Parents and Community
  • 14. Next Steps for CCA
    • New PSA
    • New educator lesson plans
    • New parent/ community program
    • Updates and new components
    • to online microsite
    • More webinars
    Image From Microsoft Clip Art
  • 15. Next steps for you:
    • Use the lesson plans and parent program!
    • Encourage others to use it too
    • Keep communicating with your kids about health and technology
    • Use technology as a co-learning opportunity
    • Keep your students active
    Image From Microsoft Clip Art
  • 16. Q&A
    • Questions?
    • Comments?
    • Suggestions?
    • http://play.longlivekids.ca/contact
  • 17. Thank you! Image From Microsoft Clip Art