Presentation at Academic Librarians 2012 Conference

Academic Librarians 2012 Conference Syracuse University June 12-13, 2012 Integrated Reality Intersections between Gaming, Virtual Worlds and the Web John LesterChief Learning Officer ReactionGrid Inc.

Lets talk about 5 Things1) What is Integrated Reality?2) Why are Virtual Worlds so powerful?3) What are our biggest challenges?4) Examples of Next Generation Applications.5) On the horizon of Augmented Reality.

1) What is Integrated Reality?Integrated Reality is the augmentation of our way ofcommunicating and sharing knowledge through the useof all our technological tools in a complementary way.Examples of these tools include virtual worlds, gamingtechnology, augmented reality, the web and mobiledevices.For Integrated Reality to work, we need to embraceinteroperability (e.g., software/hardware standards) andplatform integration (e.g., virtual words that work with theweb).And perhaps most important, we need to learn how todream with our tools.

2) Why are Virtual Worlds so powerful? Because we are Bound by our BiologyOur brain is designed to thrive ina 3 dimensional environment fullof people and places.Interesting places kick our braininto high gear.What we experience in a virtualenvironment feels real becauseour brain fills in the gaps.

Theres a reason why so many of us have desktops that look like this.

Its because we really want this.

3) What are our biggest challenges? Also our BiologyEvolutionary Advantages andThe Tiger in the GrassMoving from Partial Informationto Cognitive WholeFrom Pattern Recognition toPattern Matching MisfiresLost Opportunities caused byusing a new tool like an old tool.

We are constantly exposed to New Media and we are usually holding it wrong

The phonograph is about music?

Movies are not Plays?

Our flyers -

- are not our websites?

3) Another big challenge? Moving beyond the FamiliarWe tend to recreate the familiar.We do this because the familiar feels safe.The deepest learning happens not when we feel safe,but when we are truly fascinated with and challenged by ourenvironment.

Safe and Familiar

Neat, but still Safe and Familiar

Also neat, but still Safe and Familiar

Mostly Safe and Familiar is a good place to start

Moving on to Fascinating

In Human Dreamswe find a balance between the Fascinating and the Familiar so Build Dreams

Balance between Dreams and the Familiar 4) Examples of Next Generation Virtual World Applications. Video - jibemix.com/videos/nas_2.wmv

Balance between Fascinating and Familiar

ReactionGrid Inc. Overview Producer of fully customized virtual world projects, providing both custom development expertise and the underlying platform technology.● 3D Simulation and Virtual World Platform Provider: Jibe (our in-house developed software platform)● Content Development and Project Management: Game-based Learning, Artistic and Instructional Design

The Jibe PlatformJibe is a multiuser 3d virtual world platform created byReactionGrid using Unity3D and other best-of-breedindustry standard technologies.A Jibe world can be embedded on any web page,including mobile devices (iOS, Android).Jibe integrates and communicates with web portals,LMS/CMS and industry standard databases. More info about Jibe at bit.ly/jibetechnology

A Best of Breed Tool by Unity Technologies unity3d.com

A Best of Breed Book by Will Goldstone

Visit this Jibe world

Automatically Triggering Contextually Relevant Content How this works - bit.ly/jibewebpageloader

Visit this Jibe world

Fishing where the Fish Live

To understand the true potential of new tools, watch how artists use them broadmuseum.msu.edu/VBAM/

5) The horizon of Augmented Reality Forget about Phones Think beyond popups. Think about malleable places. Think about both sight and sound.The Google Glasses concept video is not innovative. Its just your phone stuck on your face.

5) The horizon of Augmented Reality Malleable Places and Mixed Reality SpacesAugmented City - vimeo.com/14294054

Thank you pathfinder@reactiongrid.com @Pathfindermore contact: about.me/pathfinder more Jibe: bit.ly/jibetechnology

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Presentation at Academic Librarians 2012 Conference

by John Lester on Jun 08, 2012

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