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20130708 360 degree for brunie

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Business Plan in Brunei. I want to find Global investors who want to invest the business in Brunei and I would like to propose my business in Brunei (see the slide). If you are interested in investing …

Business Plan in Brunei. I want to find Global investors who want to invest the business in Brunei and I would like to propose my business in Brunei (see the slide). If you are interested in investing and being my partner please contact me. Thank you.

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  • 1. Company LOGO Company Profile More than advertisement, we are CONTENT COMMUNICATION July 8, 2013 1CREATED AND COPYWRITED BY PATCHAYA S.
  • 2. Agenda 1. Brunei Over View 2. 360 Degree Communication Work 3. Our Background 4. Reference July 8, 2013 2CREATED AND COPYWRITED BY PATCHAYA S. 1. Current Communication
  • 3. BRUNEI DARUSALAM: LAND OF OPPORTUNITY
  • 4. ASSOCIATION OF SOUTHEAST ASIAN NATIONS
  • 5. ASSOCIATION OF SOUTHEAST ASIAN NATIONS
  • 6. BRUNEI DARUSALAM: LAND OF OPPORTUNITY
  • 7. • Not increasing money in wallet : inflation make the dollar less. Purchase more affordable • No opportunity to create the new experience with new business • First coming is pioneer in the marketing can be first successful , • First coming in business has less of competitors • Not increasing new networks for your businesses Current Your Wallet
  • 8. Opportunity for Brunei Business Incentives: Pioneer Service Companies • Any engineering or technical services including laboratory, consultancy and research and development activities • Computer-based information and other computer related services • Development or production of any industrial design • Provision of leisure and recreation related services and activities • Publishing services • Provision of education related services • Medical services • Agriculture Technology related services and activities • Services and activities relating to the organization or management of exhibitions and conferences • Financial services • Business, management and professional consultancy services • Venture capital fund activity • Maintaining and operating a private museum • Services and activities related to warehousing facilities • Operation or management of any mass rapid transit system • Such other services or activities as the Minister may prescribe. http://www.bedb.com.bn/doing_incentives_pioneerservice.html
  • 9. Types of Businesses
  • 10. • CREATIVE INNOVATION IDEA • PROFESSIONAL IN MARKETING COMMUNICATION • PRODUCT STRATEGY EXPERTIESE OF VARITIES BUSINESS IN THE MARKET Business Matching Opportunity • PROFESSIONAL LOCAL MARKETING MANAGEMENT • UNDERSTANDING BRUNEI PEOPLE • EXPERTISE OF BUSINESS NETWORKING • INCREASING MONEY THE WALLET • PIONEER IN THE BUSINESS OF MARKETING CONSULTANT WITH FULL SERVICE PROVIDER • NEW EXPEREINCE FOR BRUNEI PEOPLE TO SEE AND LEARN THE CREATIVE INNOVATION OF ADVERTISING FROM YOUR BUSINESS • GREAT OPPURTUNITY FOR BRUNEI PEOPLE TO HAVE A INNOVATIVE JOB • THE SERVICE CAN SUPPORT EACH OTHER AMONG YOUR BUSINESS, FITNESS ZONE, AND FAMILY BUSINESS, HOTEL.
  • 11. Why Brunei in my opinion BRUNEI ADVANCETAGE: Recognized as the world’s most stable macro economy by the World Economic Forum (GCI 2010/11), being ideally positioned as a destination for doing business and investment.
  • 12. Attractive investment incentives Strategic location Modern infrastructure Readily available industrial sites Strong oil and gas industry High quality of life Political Stability Rich biodiversity Well educated population Competitive utility rates Why Brunei in my opinion
  • 13. People-centric public media Tradition VS Digital CURRENT COMMUNICATION July 8, 2013 13CREATED AND COPYWRITED BY PATCHAYA S.
  • 14. WHY HIRE US? July 8, 2013 14CREATED AND COPYWRITED BY PATCHAYA S.
  • 15. KEYS OF OUR MARKETING SOCIAL MEDIA MARKETING BRAND MARKETING DIRECT MARKETING (Customer Engagement) (Lead Generation) (Image and Reputation) July 8, 2013 15CREATED AND COPYWRITED BY PATCHAYA S.
  • 16. OUR STRTEGY create MARKETING SOLUTIONS not ADS create USEFUL CONTENT think CONTEXT TEXT • Go BEYOND Advertising Messages • Solve something SIMPLE BUT DIFFERENCE. • Involve and Enable EVERYONE. • ALLOW EVERYONE to participate. • Create BRAND FANS and deliver VALUE TO EVERYONE • Content & tools that MAKE EVERBODY’S • LIVES MORE BETTER IN THE SAME WAY. •Think of all of the places, the touch points, where EVERYONE could engage with our content, SINGLE MESSAGE IDEA. • What are they seeking there. • The way they use media and technology will influence our content. • BRAND POSITIONING to the idea? • Do we allow for having GREAT s the EXPERIENCES that will get everyone ENGAGED more than product themselves? don’t forget the BRAND July 8, 2013 16CREATED AND COPYWRITED BY PATCHAYA S.
  • 17. OUR PROGRESS Executing tactics & campaigns that map back to business objectives and provide engaging customer experiences. Identifying & Implementing tools and systems to enable key business and marketing processes. Developing Marketing Strategy and align business objectives with the tools, campaigns and metrics for success. THINK TOOL DO MEASURE & ADJUST Tracking, reporting, analyzing and adjusting user experiences to provide improved customer experiences. July 8, 2013 17CREATED AND COPYWRITED BY PATCHAYA S.
  • 18. OUR SERVICE Service provided Full service advertising agency strategic marketing communication – creating – producing - Media planning and buyer - Media performing - Public relation – research - Promotion programs - Product Display Full Service Digital & On line Agency Website design and development – web application development – mobile application and development – digital brand development – digital lead generation – e learning tools – email marketing – interactive marketing – interactive video brand experiences – emerging digital platforms – rich media campaigns and communications strategy – content management services – SEO/SEM services – PPC campaign management – overall data mining and ROI assessment Below the Line Specialized Agency Creative idea – technical – logistic management – leisure business event – cultural business event – organization marketing event – personal business event – knowledge business eventJuly 8, 2013 18CREATED AND COPYWRITED BY PATCHAYA S.
  • 19. • Buy attention • Communication from one to many • Controlled message • No immediate feedback • Create attention • Feedback loop built in • Hello long-tail • Lose control of your marketing OUR CUSTOMER ENGAGEMENT Websites, SEO, E-mail, Apps, Social Networks, Communities, Content, Service extension Advertising: Television, Radio, Magazine, Bannering, Sponsorship, Paid search SEO, Facebook, Google+, Pinterest, Youtube, Twitter, Blogs, Comments, E-mail CONVERSION OWNED MEDIA BOUGHT MEDIA SOCIAL MEDIA EARNED MEDIA SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA July 8, 2013 19CREATED AND COPYWRITED BY PATCHAYA S.
  • 20. OUR CUSTOMER ENGAGEMENT successful businesses understand that marketing does not end with the sale, but rather it begins after the first sale Traditional marketing activities that still work for you, like advertising in a mass media, sending direct mail and attending networking events, are still essential. July 8, 2013 20CREATED AND COPYWRITED BY PATCHAYA S.
  • 21. ANALYSIS REPORT July 8, 2013 21CREATED AND COPYWRITED BY PATCHAYA S.
  • 22. working in all contexts taking advantage of each strengthens. SINGLE MESSAGE IDEA INTERACTIVE PEOPLE CAN PARTICIPATE PR / SALES / DM / DESPLAY / EVENT DIGITAL WORLD & MOBILE TV / RADIO / NEWSPAPER / MAGAZINE MARKETING COMMUNICATION GOAL July 8, 2013 22CREATED AND COPYWRITED BY PATCHAYA S.
  • 23. OUR BACKGROUND • More than 15 years, not only I work in marketing communication strategy but also I do implement successful to support strategy. I had many great experiences from many companies as follow;  - PM Center Co., Ltd. ; TOP THREE COMPANY FOR PROVIDEING EQUIPMENT RENTAL FOR EVENT  - PREZENTIA Co., Ltd. ; MIDDLE ORGANIZATION AND ESTABISHED FROM 1995.  - THAI HAKUHODOD Co., Ltd. ; THE BIGGEST OF JAPANESE ADVERTISING AGENCY IN THAILAND  - KASIKORN BANK GROUP; TOP FINANCIAL AND BANKING FIRM IN THAILAND AND EXPERT CHINA MARKET  - PRUKSA CLINIC; FAMOUS BEAUTY CLINIC AMONG CELEBRITIES IN THAILAND AND HAVE OPENED MORE THAN 23 YEARS July 8, 2013 23CREATED AND COPYWRITED BY PATCHAYA S.
  • 24.  Marketing Professional Effective business development and marketing professional with a comprehensive financial knowledge and 'hands-on' experience across of a range of sectors. Key areas of strength include identifying unique opportunities for growth, cultivating relationships with clients to secure long-term business and increase company revenue, as well as proficiently managing and developing team members.  Media Marketing Professional: Results-driven and highly qualified Media/Marketing Professional with extensive experience managing research on digital components to provide analytics on ad traffic and behavioral trends. Adept at developing and implementing marketing strategies, managing key accounts, analyzing market conditions, and ultimately generating high levels of ROI OUR BACKGROUND July 8, 2013 24CREATED AND COPYWRITED BY PATCHAYA S.
  • 25. OUR BACKGROUND • Mr. Trevor Lewis who is my partner and works on digital works more than 20 years. • His website about social network service is www.classicseogroup.com , the website is about how we can help you go to the 1st page of google.com and how you can get the potential leads. July 8, 2013 25CREATED AND COPYWRITED BY PATCHAYA S.
  • 26. Reference. CLIENT: MAZDA 2002 – 2006 ADVERTISEMENT: CORPORATE BRANDING, COMMERCIAL CAR, SEDAN CAR, TACTICAL PROMOTION, CORPORATE CAMPAIGN EVENT: PRESS CONFERENCE, DEALER CONFERENCE, ANNUAL CONFERENCE, TEST DRIVE, PRODUCT LAUNCHING, MOTOR SHOW, MOTOR EXPO, PROMOTION ROAD SHOW July 8, 2013 26CREATED AND COPYWRITED BY PATCHAYA S.
  • 27. Reference. CLIENT: KASIKORN BANK PLC EVENT: BRANDING EVENT =>MONEY EXPO IN BANGKOK , CHIANG MAI, NAKORNRATCHASIMA, PATTAYA, PRESS CONFERENCE, RECOGNITION SME EVENT => SEMINAR, EXPO, RECOGNITION, PRESS CONFERENCE, PRODUCT LAUNCHING HIGH VALUE CUSTOMER EVENT => PRODUCT LAUNCHING, REBRANDING LAUNCHING, WEALTH SEMINAR, WEALTH SOCIETY, GOLF SOCIETY, LIFE STYLE EVENT July 8, 2013 27CREATED AND COPYWRITED BY PATCHAYA S.
  • 28. Reference. CLIENT: PRUKSA CLINIC ADVERTISEMENT: RADIO, MAGAZINE, BTS, WEBSITE, SOCIAL NETWORK, EVENT: PRESS CONFERENCE, LOCALIZED EVENT, BOOTH EXHIBITION GAME ONLINE PREMIUM Pruksa clinic July 8, 2013 28CREATED AND COPYWRITED BY PATCHAYA S.
  • 29. FINANCIAL CONCEPT  Common Revenue Models:  Social Media Marketing  Direct Marketing  Brand Marketing  The Capital uses for  New Hires (Build Product)  Mktg & Sales (Get Customers / $$$)  Ops & Infrastructure (Scale Up)
  • 30. ACTION PLAN July 8, 2013 CREATED AND COPYWRITED BY PATCHAYA S. 30 Structure Team Member Investment Organization Product Validation & Customer Usage 1 - 3 Founders $25-$100K Incubator environment: multiple peers, mentors / advisors 3-6 months Test Small- Scale Customer Adoption (10- 1000 users) Test Functional Prototype / “Minimum Viable Product” (MVP) Demonstrate Concdpt, Reduce Product Risk, Test Funcitonal Use Develop Metrics / Filter for Possible Future Investment Marketing Validation & Revenue Testing 2-10 person $100K-$1M Syndicate of Angel Investors / Small VC Funds 6-12 months Many People Use It, & They Pay Improve Product , Expand Customers , Test Revenue Test Channel Cost, Revenue Opportunity Prove Solution / Benefit, Assess Market Size / Determine Org Structure / Key Hires Revenue Validation & Growth 5-25 person $1M-$10M Seed & Venture Investors 12-24 months We Can Make (a lot of) Money Make Money (or Go Big) , Get to Sustainability Prove / Expand Market , Operationalize Business Future Milestones: Profitable / Sustainable / Exit Option Stage Period Customer Stage Function Status Test Improvement Remark: 1. We may focus on clients who are new SMEs or government department to serve online service and event organizer service for 3-6 months because the services can make much profitability and truth to our clients 2. Next step after launching our services we should expand our client to international companies and may create differentiated events on our own venue and invite prospect clients to attend the events. 3. For 1 or 2 years we should provide full service of marketing communication.
  • 31. July 8, 2013 CREATED AND COPYWRITED BY PATCHAYA S. 31 of 31 CONTACT PATCHAYA SIRIDECHASUPHAROJ 668.7581.7288 patchaya.si@gmail.com
  • 32. Q & A July 8, 2013 32CREATED AND COPYWRITED BY PATCHAYA S.
  • 33. THANK YOU July 8, 2013 33CREATED AND COPYWRITED BY PATCHAYA S.

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