The Networked You

So what does a “Great
Network” look like?
Steve Robinson - CEO

What is Career Insurance?

Career Insurance is the Career Insurance also
ability to positively gives you more direct
impact the probability control over the
that you will maintain following issues:
and extend your Relocation
“employability” within Level of responsibility
your industry. It changes
cements your status Earning Potential
within your chosen Reporting Structure
profession … despite
the inevitable
separation from your
current employer.

©2006 Copyright Passport Logistics. All rights reserved. p. 2

The Problem: These are perilous
times!!!


Current Global Scenario


Other Current Events Impacting US
Jobs


Employment Snapshot

Employers cut 159,000 jobs in September
Ninth consecutive month of payroll shrinkage
YTD – 760,000 Jobs lost
More than the entire population of El Paso

Source: Bureau of Labor Statistics


The Answer is “Networking”

The Benefits
Increase your “social
capital”
Get advice and
information
Expand your influence
Get better Job leads

Source: “Networking seems mostly about using people. What’s the best way to use networking when job-hunting?”, Dr. Randall S. Hansen, Ph.D.


Why is Networking so Important?

There will be greater job-search success
through networking than any other job-search
method


Source: “Networking seems mostly about using people. What’s the best way to use networking when job-hunting?”, Dr. Randall S. Hansen, Ph.D.

Understand the Marketplace

Where are the areas for growth
Who are the top companies today?
What are they doing?
Where are the top hot “new” and “emerging”
companies being incubated?


The Value of your Social Capital

This is the “value” that one derives from the
resources embedded in their network
Resources are embedded in the social relations rather
than the individual
Access and use of these resources are dependent on
the awareness of their presence

The value of one’s network can only be determined by
The value of one’s network can only be determined by
constant engagement with the network
constant engagement with the network
Source: “Social capital in online social networks”, www.ux-sa.com


Traditional Networking Tools


New Strategies require New Tools

c


…a Massive Paradigm Shift
Traditional networking is a series Social networking is the
of “offline” communications bundling of multiple “online”
communications

“[Social] networks are not materially different than the old fashioned rolodex,
it just puts the information in a [new medium].”
- “Social Networking –What is the Business Value?” Martha Young


Networking - Planning Strategies

Develop a purpose (i.e. increase your brand,
search for a job, etc.)
Allot time – either daily or weekly
Update your content
Use other web tools (i.e. blogs, podcasts,
file sharing, etc.)
Make referrals to others within your network
Convert “offline” connections to “online”
ones (i.e. invite people to join your network)
Source: “Gaining Visibility with Facebook and LinkedIn”, Nhat Pham


Update Your “PACKAGING”

“A brand for a company is like a reputation for a person.
You earn reputation by trying to do hard things well.”
Jeff Bezos – Founder – Amazon.com

Discover & Build your BRAND

Personal branding is nothing more
than what makes you unique,
memorable, interesting,
compelling and differentiated


Join SC Organizations to boost
your brand
CSCMP Join to meet and
SCC – Supply Chain network with peers
Council Benefit individually and
PASBA – Procurement professionally from
and Supply Chain membership
Benchmarking Assn.
SOLE – International
Society of Logistics
Professionals
VICS – Voluntary Inter-
Industry Commerce
Solutions


Top 5 Branding Mistakes

People will notice my accomplishments
Good is “Good Enough”
I’ll focus on developing relationships later …
when I need them
My current high profile job offers tremendous
visibility – “my job is my brand”
My brand is strong, therefore, I can put it on
cruise control


What Are
My
Strengths?

What space can I
own?

What do I
want to be
remembered
for?


What’s the Hurry?

Look for Room to
Separate


Increase Your Value

YOU


Understand
the
marketplace
… Package
accordingly


5th FLOOR
PLEASE

Develop Your Elevator Pitch

Be Memorable
Be Seen


How do you Measure Success ?

Question:
How do I know if my brand is strong?

Answer:
When you are no longer seeking – you are being
sought after!


Get Networked 2.0


You are being…


83% of Recruiters
google their applicants

23% - Google business associates -
before meeting them


Psst ……..are you?


Networking 2.0 Tools


“82% of Candidates
expect recruiters to find
them online”

Business Week June 2006


What can you use Social
Networking for?
Through your network you can:
Find potential clients, service providers, subject
experts and partners who come recommended
Be found for business and career opportunities
Get introduced to other professionals through the
people that you know
Post and distribute job listings
Search for jobs
Discover inside connections that can help you land
jobs and close deals
Source: “Left out of LinkedIn?”, Robert Ford


What can you use it for?

Be known and enhance your personal brand
Be found by recruiters or other hiring
authorities
Find others and make important
connections
Collaborate with and learn from others in
your network
Connect with new people via groups
Show that you are “plugged in” to the
current technology
Source: “Left out of LinkedIn?”, Robert Ford


Blogging anyone?
Rules of the Game

1. Take a stand – say it with passion and conviction.

2. Publish – but no me, too

3. Steer clear of dirt – playing in it or throwing it

4. Clear the “skeletons” from your digital closet

5. Quality over quantity

6. Make the link.

7. Build it over time.

8. Be consistent and relevant.

9. Watch your mouth.

10.Get a proper email address


A Paradigm Shift

Traditional Social networking
networking is a is the bundling of
series of “offline” multiple “online”
communications communications
Telephone calls Wikis
Business card Blogs
exchanges Podcasts
Conferences Video / photo
Lunch / dinner sharing
meetings
Martha Young Instant messaging
Email


High Tech vs. High Touch
Don’t underestimate the power
of a personal call or
handwritten note!
Take a genuine interest in
people – how they are, what
they do!
Never forget to reach back and
say “thanks”
Get beyond your Job.. Your
company – Participate in
ancillary activities.
Make a point of contributing
regularly to those in your
network!
Invite others to participate,
collaborate, and contribute


A great network looks like yours,
A great network looks like yours,
so engage your network…
so engage your network…
passionately and frequently!
passionately and frequently!


srobinson@passportlogistics.com

The Networked You

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