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This is a presentation given by Steve Robinson, CEO of Passport Logistics, at the CSCMP 2008 conference in Denver, Colorado. The presentation talks about how to use your personal brand and personal ...

This is a presentation given by Steve Robinson, CEO of Passport Logistics, at the CSCMP 2008 conference in Denver, Colorado. The presentation talks about how to use your personal brand and personal network to develop career opportunities. It also speaks to using social media tools to assist in these efforts.

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The Networked You The Networked You Presentation Transcript

  • So what does a “Great Network” look like? Steve Robinson - CEO
  • What is Career Insurance? Career Insurance is the Career Insurance also ability to positively gives you more direct impact the probability control over the that you will maintain following issues: and extend your Relocation “employability” within Level of responsibility your industry. It changes cements your status Earning Potential within your chosen Reporting Structure profession … despite the inevitable separation from your current employer. ©2006 Copyright Passport Logistics. All rights reserved. p. 2
  • The Problem: These are perilous times!!! ©2006 Copyright Passport Logistics. All rights reserved. p. 3
  • Current Global Scenario ©2006 Copyright Passport Logistics. All rights reserved. p. 4
  • Other Current Events Impacting US Jobs ©2006 Copyright Passport Logistics. All rights reserved. p. 5
  • Employment Snapshot Employers cut 159,000 jobs in September Ninth consecutive month of payroll shrinkage YTD – 760,000 Jobs lost More than the entire population of El Paso Source: Bureau of Labor Statistics ©2006 Copyright Passport Logistics. All rights reserved. p. 6
  • The Answer is “Networking” The Benefits Increase your “social capital” Get advice and information Expand your influence Get better Job leads Source: “Networking seems mostly about using people. What’s the best way to use networking when job-hunting?”, Dr. Randall S. Hansen, Ph.D. ©2006 Copyright Passport Logistics. All rights reserved. p. 7
  • Why is Networking so Important? There will be greater job-search success through networking than any other job-search method ©2006 Copyright Passport Logistics. All rights reserved. p. 8 Source: “Networking seems mostly about using people. What’s the best way to use networking when job-hunting?”, Dr. Randall S. Hansen, Ph.D.
  • Understand the Marketplace Where are the areas for growth Who are the top companies today? What are they doing? Where are the top hot “new” and “emerging” companies being incubated? ©2006 Copyright Passport Logistics. All rights reserved. p. 9
  • The Value of your Social Capital This is the “value” that one derives from the resources embedded in their network Resources are embedded in the social relations rather than the individual Access and use of these resources are dependent on the awareness of their presence The value of one’s network can only be determined by The value of one’s network can only be determined by constant engagement with the network constant engagement with the network Source: “Social capital in online social networks”, www.ux-sa.com ©2006 Copyright Passport Logistics. All rights reserved. p. 10
  • Traditional Networking Tools ©2006 Copyright Passport Logistics. All rights reserved. p. 11
  • New Strategies require New Tools c ©2006 Copyright Passport Logistics. All rights reserved. p. 12
  • …a Massive Paradigm Shift Traditional networking is a series Social networking is the of “offline” communications bundling of multiple “online” communications “[Social] networks are not materially different than the old fashioned rolodex, it just puts the information in a [new medium].” - “Social Networking –What is the Business Value?” Martha Young ©2006 Copyright Passport Logistics. All rights reserved. p. 13
  • Networking - Planning Strategies Develop a purpose (i.e. increase your brand, search for a job, etc.) Allot time – either daily or weekly Update your content Use other web tools (i.e. blogs, podcasts, file sharing, etc.) Make referrals to others within your network Convert “offline” connections to “online” ones (i.e. invite people to join your network) Source: “Gaining Visibility with Facebook and LinkedIn”, Nhat Pham ©2006 Copyright Passport Logistics. All rights reserved. p. 14
  • Update Your “PACKAGING” ©2006 Copyright Passport Logistics. All rights reserved. p. 15
  • “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” ©2006 Copyright Passport Logistics. All rights reserved. p. 16 Jeff Bezos – Founder – Amazon.com
  • Discover & Build your BRAND Personal branding is nothing more than what makes you unique, memorable, interesting, compelling and differentiated ©2006 Copyright Passport Logistics. All rights reserved. p. 17
  • Join SC Organizations to boost your brand CSCMP Join to meet and SCC – Supply Chain network with peers Council Benefit individually and PASBA – Procurement professionally from and Supply Chain membership Benchmarking Assn. SOLE – International Society of Logistics Professionals VICS – Voluntary Inter- Industry Commerce Solutions ©2006 Copyright Passport Logistics. All rights reserved. p. 18
  • Top 5 Branding Mistakes People will notice my accomplishments Good is “Good Enough” I’ll focus on developing relationships later … when I need them My current high profile job offers tremendous visibility – “my job is my brand” My brand is strong, therefore, I can put it on cruise control ©2006 Copyright Passport Logistics. All rights reserved. p. 19
  • What Are My Strengths? ©2006 Copyright Passport Logistics. All rights reserved. p. 20
  • What space can I own? ©2006 Copyright Passport Logistics. All rights reserved. p. 21
  • What do I want to be remembered for? ©2006 Copyright Passport Logistics. All rights reserved. p. 22
  • What’s the Hurry? Look for Room to Separate ©2006 Copyright Passport Logistics. All rights reserved. p. 23
  • Increase Your Value ©2006 Copyright Passport Logistics. All rights reserved. p. 24
  • YOU ©2006 Copyright Passport Logistics. All rights reserved. p. 25
  • Understand the marketplace … Package accordingly ©2006 Copyright Passport Logistics. All rights reserved. p. 26
  • 5th FLOOR PLEASE Develop Your Elevator Pitch ©2006 Copyright Passport Logistics. All rights reserved. p. 27
  • Be Memorable Be Seen ©2006 Copyright Passport Logistics. All rights reserved. p. 28
  • How do you Measure Success ? Question: How do I know if my brand is strong? Answer: When you are no longer seeking – you are being sought after! ©2006 Copyright Passport Logistics. All rights reserved. p. 29
  • Get Networked 2.0 ©2006 Copyright Passport Logistics. All rights reserved. p. 30
  • You are being… ©2006 Copyright Passport Logistics. All rights reserved. p. 31
  • 83% of Recruiters google their applicants 23% - Google business associates - before meeting them ©2006 Copyright Passport Logistics. All rights reserved. p. 32
  • Psst ……..are you? ©2006 Copyright Passport Logistics. All rights reserved. p. 33
  • Networking 2.0 Tools ©2006 Copyright Passport Logistics. All rights reserved. p. 34
  • “82% of Candidates expect recruiters to find them online” Business Week June 2006 ©2006 Copyright Passport Logistics. All rights reserved. p. 35
  • What can you use Social Networking for? Through your network you can: Find potential clients, service providers, subject experts and partners who come recommended Be found for business and career opportunities Get introduced to other professionals through the people that you know Post and distribute job listings Search for jobs Discover inside connections that can help you land jobs and close deals Source: “Left out of LinkedIn?”, Robert Ford ©2006 Copyright Passport Logistics. All rights reserved. p. 36
  • What can you use it for? Be known and enhance your personal brand Be found by recruiters or other hiring authorities Find others and make important connections Collaborate with and learn from others in your network Connect with new people via groups Show that you are “plugged in” to the current technology Source: “Left out of LinkedIn?”, Robert Ford ©2006 Copyright Passport Logistics. All rights reserved. p. 37
  • ©2006 Copyright Passport Logistics. All rights reserved. p. 38
  • Blogging anyone? Rules of the Game 1. Take a stand – say it with passion and conviction. 2. Publish – but no me, too 3. Steer clear of dirt – playing in it or throwing it 4. Clear the “skeletons” from your digital closet 5. Quality over quantity 6. Make the link. 7. Build it over time. 8. Be consistent and relevant. 9. Watch your mouth. 10.Get a proper email address ©2006 Copyright Passport Logistics. All rights reserved. p. 39
  • A Paradigm Shift Traditional Social networking networking is a is the bundling of series of “offline” multiple “online” communications communications Telephone calls Wikis Business card Blogs exchanges Podcasts Conferences Video / photo Lunch / dinner sharing meetings Martha Young Instant messaging Email ©2006 Copyright Passport Logistics. All rights reserved. p. 40
  • High Tech vs. High Touch Don’t underestimate the power of a personal call or handwritten note! Take a genuine interest in people – how they are, what they do! Never forget to reach back and say “thanks” Get beyond your Job.. Your company – Participate in ancillary activities. Make a point of contributing regularly to those in your network! Invite others to participate, collaborate, and contribute ©2006 Copyright Passport Logistics. All rights reserved. p. 41
  • A great network looks like yours, A great network looks like yours, so engage your network… so engage your network… passionately and frequently! passionately and frequently! ©2006 Copyright Passport Logistics. All rights reserved. p. 42
  • srobinson@passportlogistics.com