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Sitf 1006xx-can publish Sitf 1006xx-can publish Presentation Transcript

  • Microsoft & mediaA quick roundup
    Paul Southern
    paulso@microsoft.com
    Director Solutions, Asia
    Media Platforms Group
    17 June 2010
  • Disclaimer
    2
    This document supports a preliminary release of a software product that may be changed substantially prior to final commercial release, and is the confidential and proprietary information of Microsoft Corporation. It is disclosed pursuant to a non-disclosure agreement between the recipient and Microsoft. This document is provided for informational purposes only and Microsoft makes no warranties, either express or implied, in this document. Information in this document, including URL and other Internet Web site references, is subject to change without notice. The entire risk of the use or the results from the use of this document remains with the user. Unless otherwise noted, the companies, organizations, products, domain names, e-mail addresses, logos, people, places, and events depicted in examples herein are fictitious. No association with any real company, organization, product, domain name, e-mail address, logo, person, place, or event is intended or should be inferred. Complying with all applicable copyright laws is the responsibility of the user. Without limiting the rights under copyright, no part of this document may be reproduced, stored in or introduced into a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, or otherwise), or for any purpose, without the express written permission of Microsoft Corporation.
    Microsoft may have patents, patent applications, trademarks, copyrights, or other intellectual property rights covering subject matter in this document. Except as expressly provided in any written license agreement from Microsoft, the furnishing of this document does not give you any license to these patents, trademarks, copyrights, or other intellectual property.
    © 2010 Microsoft Corporation. All rights reserved.
    Microsoft, Mediaroom, the Mediaroom logo, and/or other Microsoft products referenced herein are trademarks of the Microsoft group of companies.
  • Microsoft & media
    We enable breadth of value chain
    create, manage, distribute, consume
    Enable consumers to corporates
    B2B, B2C, C2C
    3
  • Microsoft & media
    Create
    Expression
    Windows Live Photo Gallery, & Movie Maker
    Autocollage, Photosynth
    Microsoft Games Studios
    Distribution
    MSNBC.com
    Bing video
    Windows Media Services 4.0
    Consumption
    Window 7
    Windows Phone 7
    Browser
    Windows Media Center
    Windows Media Player
    Manage
    Encoders, containers
    Adaptive rate
    Content protection
    Transport
    Augmented reality
    Video search
    RIA - Silverlight
    IMM
    Vertical solutions
    Xbox Live
    Zune
    Platforms
    Mediaroom
    Play Ready
    4
  • Microsoft & media
    Create
    Expression
    Windows Live Photo Gallery, & Movie Maker
    Autocollage, Photosynth
    Microsoft Games Studios
    Distribution
    MSNBC.com
    Bing video
    Windows Media Services 4.0
    Consumption
    Window 7
    Windows Phone 7
    Browser
    Windows Media Center
    Windows Media Player
    Manage
    Encoders, containers
    Adaptive rate
    Content protection
    Transport
    Augmented reality
    Video search
    RIA - Silverlight
    IMM
    Vertical solutions
    Xbox Live
    Zune
    Platforms
    Mediaroom
    Play Ready
    5
  • PIFF (Protected Interoperable File Format )
    DRM interoperability
    Page 6
  • PIFF (Protected Interoperable File Format )
    DRM interoperability & extensibility
    Plug & play DRM: Play Ready, Marlin, OMA, etc.
    Buy once, play anywhere for digital entertainment content
    Multiple simultaneous DRM systems in the same file
    Supports most consumption scenarios
    Standards-based (AES 128)
    Announced Sep 2009
    License is open to all and royalty-free
    7
  • 8
    Adaptive rate streaming
    • IIS Smooth Streaming (Windows Media Services )
    • Video is multi-rate encoded
    • Dynamically detects and seamlessly switches, in (near) real time
    • Standards-based
    • Announced August 2009
    • License is open to all and royalty-free
  • Windows, Windows Live, Office 2010
    Windows 7
    Codec support
    Windows Media Center
    Windows Live
    Photo Gallery & Movie Maker
    Office 2010
    Edit photos & videos within PowerPoint
    PowerPoint to movie
    9
  • PowerPoint 2010
    10
    3 clicks
  • PowerPoint 2010
    11
  • Windows Live
    Photo Gallery, Movie Maker
    Wizards, themes
    Facial recognition, search
    Editing: fuse, retouch
    Save as DVD, 1080p
    Publish to Flickr, Facebook YouTube
    12
  • Autocollage
    13
  • 14
  • Silverlight 4.0
    PC, Mac, Linux, embedded, WP7
    IE, Safari, Firefox, Chrome*, out-of-browser
    Easily integrated with smooth streaming & Play Ready / PIFF
    New in 4.0*
    Content & output protection (online, offline)
    Webcam & microphone
    Right click menus
    Login, connect to database, export, forms, printing
    15
  • Silverlight 4.0
    ~50% of PC’s ww
    2008 & 2010 Olympics
    bing.com/maps, Hard Rock Café, Singapore Grid Girls
    Netflix, RAI.tv, Yahoo! Japan, xinmsn
    16
  • Augmented reality (on bing.com/maps)
    17
  • Media Services 4.0
    Smooth streaming
    2008 & 2010 Olympics, NFL, UEFA, Tour de France
    Output / transmux
    PC, WP7, Mac, Linux, Symbian, iPhone, STB
    Publishing ADK – encode, encrypt
    Beta available – 10 June 2010
    18
  • Mediaroom
    5m+ households worldwide
    att, BT, DT +many more +
    CES 2010 announced 3+ screens
    STB, Xbox 360, Win7 Media Center, Browser, compatible smartphones
    Client breadth across OTT (unmanaged IP)
    New STB, SOC, encoders
    U-verse wins J.D. Powers’ award 2nd year
    Interactivity taking off
    Branded 3rd party VOD stores
    Interactive ad-decision & delivery services
    19
  • GZDM
    Guanzhou
    Launched last week
    Over cable
    20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • Xbox Live – Netflix
    29
  • Xbox Live – Sky Player
    30
  • Xbox Live – Sky Player
    31
  • My personal opinions
    In context
    Innovation thrives on multiple platforms, CF = “me too”
    Consumers want choice
    CFSTB was tried & failed (EBU, Cablelabs)
    Technical – DRM
    Business ownership – DRM, maintenance, custcare
    BPL, MCC and Consumer protection:
    StarHub "may... withdraw any channel, programme ... as we may determine in our absolute discretion."
    32
  • My personal opinions
    Mediaroom
    Is ahead of SDO-based standards
    Is deployed (#1 worldwide system)
    Standardized by operators & partners
    “Most open” / Yankee Group – numerous SME opportunities to build on.
    Widest OEM & API support
    Can meet NIMS’ objectives, on 3 screens
    33
  • Thank you
    Paul Southern
    paulso@microsoft.com
  • Standards?
    Page 35
    Organization for the Advancement of Structured Information Standards
    Internet Engineering Task Force
    World Wide Web Consortium
    3rd Generation
    Partners Project
    TMF
    OASIS
    IETF
    3GPP
    3WC
    TeleManagement Forum
    SCTE
    DVB
    OMA
    DSLF
    CableLabs
    Society ofCable Telecom Engineers
    Digital Video
    Broadcasting
    Open Mobile Alliance
    DSL Forum
    ITU-T
    ATIS
    ETSI / TISPAN
    ITU Telecom
    Sector
    Telecom and Internet Converged Services and Protocols for Advanced Networking
    DLNA
    OIF
    Alliance for Telecom Industry Solutions
    Digital Living Network Alliance
    Open IPTV Forum