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    Sitf 1006xx-can publish Sitf 1006xx-can publish Presentation Transcript

    • Microsoft & mediaA quick roundup
      Paul Southern
      paulso@microsoft.com
      Director Solutions, Asia
      Media Platforms Group
      17 June 2010
    • Disclaimer
      2
      This document supports a preliminary release of a software product that may be changed substantially prior to final commercial release, and is the confidential and proprietary information of Microsoft Corporation. It is disclosed pursuant to a non-disclosure agreement between the recipient and Microsoft. This document is provided for informational purposes only and Microsoft makes no warranties, either express or implied, in this document. Information in this document, including URL and other Internet Web site references, is subject to change without notice. The entire risk of the use or the results from the use of this document remains with the user. Unless otherwise noted, the companies, organizations, products, domain names, e-mail addresses, logos, people, places, and events depicted in examples herein are fictitious. No association with any real company, organization, product, domain name, e-mail address, logo, person, place, or event is intended or should be inferred. Complying with all applicable copyright laws is the responsibility of the user. Without limiting the rights under copyright, no part of this document may be reproduced, stored in or introduced into a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, or otherwise), or for any purpose, without the express written permission of Microsoft Corporation.
      Microsoft may have patents, patent applications, trademarks, copyrights, or other intellectual property rights covering subject matter in this document. Except as expressly provided in any written license agreement from Microsoft, the furnishing of this document does not give you any license to these patents, trademarks, copyrights, or other intellectual property.
      © 2010 Microsoft Corporation. All rights reserved.
      Microsoft, Mediaroom, the Mediaroom logo, and/or other Microsoft products referenced herein are trademarks of the Microsoft group of companies.
    • Microsoft & media
      We enable breadth of value chain
      create, manage, distribute, consume
      Enable consumers to corporates
      B2B, B2C, C2C
      3
    • Microsoft & media
      Create
      Expression
      Windows Live Photo Gallery, & Movie Maker
      Autocollage, Photosynth
      Microsoft Games Studios
      Distribution
      MSNBC.com
      Bing video
      Windows Media Services 4.0
      Consumption
      Window 7
      Windows Phone 7
      Browser
      Windows Media Center
      Windows Media Player
      Manage
      Encoders, containers
      Adaptive rate
      Content protection
      Transport
      Augmented reality
      Video search
      RIA - Silverlight
      IMM
      Vertical solutions
      Xbox Live
      Zune
      Platforms
      Mediaroom
      Play Ready
      4
    • Microsoft & media
      Create
      Expression
      Windows Live Photo Gallery, & Movie Maker
      Autocollage, Photosynth
      Microsoft Games Studios
      Distribution
      MSNBC.com
      Bing video
      Windows Media Services 4.0
      Consumption
      Window 7
      Windows Phone 7
      Browser
      Windows Media Center
      Windows Media Player
      Manage
      Encoders, containers
      Adaptive rate
      Content protection
      Transport
      Augmented reality
      Video search
      RIA - Silverlight
      IMM
      Vertical solutions
      Xbox Live
      Zune
      Platforms
      Mediaroom
      Play Ready
      5
    • PIFF (Protected Interoperable File Format )
      DRM interoperability
      Page 6
    • PIFF (Protected Interoperable File Format )
      DRM interoperability & extensibility
      Plug & play DRM: Play Ready, Marlin, OMA, etc.
      Buy once, play anywhere for digital entertainment content
      Multiple simultaneous DRM systems in the same file
      Supports most consumption scenarios
      Standards-based (AES 128)
      Announced Sep 2009
      License is open to all and royalty-free
      7
    • 8
      Adaptive rate streaming
      • IIS Smooth Streaming (Windows Media Services )
      • Video is multi-rate encoded
      • Dynamically detects and seamlessly switches, in (near) real time
      • Standards-based
      • Announced August 2009
      • License is open to all and royalty-free
    • Windows, Windows Live, Office 2010
      Windows 7
      Codec support
      Windows Media Center
      Windows Live
      Photo Gallery & Movie Maker
      Office 2010
      Edit photos & videos within PowerPoint
      PowerPoint to movie
      9
    • PowerPoint 2010
      10
      3 clicks
    • PowerPoint 2010
      11
    • Windows Live
      Photo Gallery, Movie Maker
      Wizards, themes
      Facial recognition, search
      Editing: fuse, retouch
      Save as DVD, 1080p
      Publish to Flickr, Facebook YouTube
      12
    • Autocollage
      13
    • 14
    • Silverlight 4.0
      PC, Mac, Linux, embedded, WP7
      IE, Safari, Firefox, Chrome*, out-of-browser
      Easily integrated with smooth streaming & Play Ready / PIFF
      New in 4.0*
      Content & output protection (online, offline)
      Webcam & microphone
      Right click menus
      Login, connect to database, export, forms, printing
      15
    • Silverlight 4.0
      ~50% of PC’s ww
      2008 & 2010 Olympics
      bing.com/maps, Hard Rock Café, Singapore Grid Girls
      Netflix, RAI.tv, Yahoo! Japan, xinmsn
      16
    • Augmented reality (on bing.com/maps)
      17
    • Media Services 4.0
      Smooth streaming
      2008 & 2010 Olympics, NFL, UEFA, Tour de France
      Output / transmux
      PC, WP7, Mac, Linux, Symbian, iPhone, STB
      Publishing ADK – encode, encrypt
      Beta available – 10 June 2010
      18
    • Mediaroom
      5m+ households worldwide
      att, BT, DT +many more +
      CES 2010 announced 3+ screens
      STB, Xbox 360, Win7 Media Center, Browser, compatible smartphones
      Client breadth across OTT (unmanaged IP)
      New STB, SOC, encoders
      U-verse wins J.D. Powers’ award 2nd year
      Interactivity taking off
      Branded 3rd party VOD stores
      Interactive ad-decision & delivery services
      19
    • GZDM
      Guanzhou
      Launched last week
      Over cable
      20
    • 21
    • 22
    • 23
    • 24
    • 25
    • 26
    • 27
    • 28
    • Xbox Live – Netflix
      29
    • Xbox Live – Sky Player
      30
    • Xbox Live – Sky Player
      31
    • My personal opinions
      In context
      Innovation thrives on multiple platforms, CF = “me too”
      Consumers want choice
      CFSTB was tried & failed (EBU, Cablelabs)
      Technical – DRM
      Business ownership – DRM, maintenance, custcare
      BPL, MCC and Consumer protection:
      StarHub "may... withdraw any channel, programme ... as we may determine in our absolute discretion."
      32
    • My personal opinions
      Mediaroom
      Is ahead of SDO-based standards
      Is deployed (#1 worldwide system)
      Standardized by operators & partners
      “Most open” / Yankee Group – numerous SME opportunities to build on.
      Widest OEM & API support
      Can meet NIMS’ objectives, on 3 screens
      33
    • Thank you
      Paul Southern
      paulso@microsoft.com
    • Standards?
      Page 35
      Organization for the Advancement of Structured Information Standards
      Internet Engineering Task Force
      World Wide Web Consortium
      3rd Generation
      Partners Project
      TMF
      OASIS
      IETF
      3GPP
      3WC
      TeleManagement Forum
      SCTE
      DVB
      OMA
      DSLF
      CableLabs
      Society ofCable Telecom Engineers
      Digital Video
      Broadcasting
      Open Mobile Alliance
      DSL Forum
      ITU-T
      ATIS
      ETSI / TISPAN
      ITU Telecom
      Sector
      Telecom and Internet Converged Services and Protocols for Advanced Networking
      DLNA
      OIF
      Alliance for Telecom Industry Solutions
      Digital Living Network Alliance
      Open IPTV Forum