Sitf 1006xx-can publish

674 views

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
674
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Sitf 1006xx-can publish

  1. 1. Microsoft & media A quick roundup Paul Southern paulso@microsoft.com Director Solutions, Asia Media Platforms Group 17 June 2010
  2. 2. Disclaimer 2 This document supports a preliminary release of a software product that may be changed substantially prior to final commercial release, and is the confidential and proprietary information of Microsoft Corporation. It is disclosed pursuant to a non-disclosure agreement between the recipient and Microsoft. This document is provided for informational purposes only and Microsoft makes no warranties, either express or implied, in this document. Information in this document, including URL and other Internet Web site references, is subject to change without notice. The entire risk of the use or the results from the use of this document remains with the user. Unless otherwise noted, the companies, organizations, products, domain names, e-mail addresses, logos, people, places, and events depicted in examples herein are fictitious. No association with any real company, organization, product, domain name, e-mail address, logo, person, place, or event is intended or should be inferred. Complying with all applicable copyright laws is the responsibility of the user. Without limiting the rights under copyright, no part of this document may be reproduced, stored in or introduced into a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, or otherwise), or for any purpose, without the express written permission of Microsoft Corporation. Microsoft may have patents, patent applications, trademarks, copyrights, or other intellectual property rights covering subject matter in this document. Except as expressly provided in any written license agreement from Microsoft, the furnishing of this document does not give you any license to these patents, trademarks, copyrights, or other intellectual property. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Mediaroom, the Mediaroom logo, and/or other Microsoft products referenced herein are trademarks of the Microsoft group of companies.
  3. 3. Microsoft & media • We enable breadth of value chain • create, manage, distribute, consume • Enable consumers to corporates • B2B, B2C, C2C 3
  4. 4. Microsoft & media • Create • Expression • Windows Live Photo Gallery, & Movie Maker • Autocollage, Photosynth • Microsoft Games Studios • Distribution • MSNBC.com • Bing video • Windows Media Services 4.0 • Consumption • Window 7 • Windows Phone 7 • Browser • Windows Media Center • Windows Media Player • Manage • Encoders, containers • Adaptive rate • Content protection • Transport • Augmented reality • Video search • RIA - Silverlight • IMM • Vertical solutions • Xbox Live • Zune • Platforms • Mediaroom • Play Ready 4
  5. 5. Microsoft & media • Create • Expression • Windows Live Photo Gallery, & Movie Maker • Autocollage, Photosynth • Microsoft Games Studios • Distribution • MSNBC.com • Bing video • Windows Media Services 4.0 • Consumption • Window 7 • Windows Phone 7 • Browser • Windows Media Center • Windows Media Player • Manage • Encoders, containers • Adaptive rate • Content protection • Transport • Augmented reality • Video search • RIA - Silverlight • IMM • Vertical solutions • Xbox Live • Zune • Platforms • Mediaroom • Play Ready 5
  6. 6. PIFF (Protected Interoperable File Format ) • DRM interoperability Page 6
  7. 7. PIFF (Protected Interoperable File Format ) • DRM interoperability & extensibility • Plug & play DRM: Play Ready, Marlin, OMA, etc. • Buy once, play anywhere for digital entertainment content • Multiple simultaneous DRM systems in the same file • Supports most consumption scenarios • Standards-based (AES 128) • Announced Sep 2009 • License is open to all and royalty-free 7
  8. 8. 8 • IIS Smooth Streaming (Windows Media Services ) • Video is multi-rate encoded • Dynamically detects and seamlessly switches, in (near) real time • Standards-based • Announced August 2009 • License is open to all and royalty-free Adaptive rate streaming
  9. 9. Windows, Windows Live, Office 2010 • Windows 7 • Codec support • Windows Media Center • Windows Live • Photo Gallery & Movie Maker • Office 2010 • Edit photos & videos within PowerPoint • PowerPoint to movie 9
  10. 10. PowerPoint 2010 10 3 clicks
  11. 11. PowerPoint 2010 11
  12. 12. Windows Live • Photo Gallery, Movie Maker • Wizards, themes • Facial recognition, search • Editing: fuse, retouch • Save as DVD, 1080p • Publish to Flickr, Facebook YouTube 12
  13. 13. Autocollage 13
  14. 14. 14
  15. 15. Silverlight 4.0 • PC, Mac, Linux, embedded, WP7 • IE, Safari, Firefox, Chrome*, out-of-browser • Easily integrated with smooth streaming & Play Ready / PIFF • New in 4.0* • Content & output protection (online, offline) • Webcam & microphone • Right click menus • Login, connect to database, export, forms, printing 15
  16. 16. Silverlight 4.0 • ~50% of PC’s ww • 2008 & 2010 Olympics • bing.com/maps, Hard Rock Café, Singapore Grid Girls • Netflix, RAI.tv, Yahoo! Japan, xinmsn 16
  17. 17. Augmented reality (on bing.com/maps) 17
  18. 18. Media Services 4.0 • Smooth streaming • 2008 & 2010 Olympics, NFL, UEFA, Tour de France • Output / transmux • PC, WP7, Mac, Linux, Symbian, iPhone, STB • Publishing ADK – encode, encrypt • Beta available – 10 June 2010 18
  19. 19. Mediaroom • 5m+ households worldwide • att, BT, DT +many more + • CES 2010 announced 3+ screens • STB, Xbox 360, Win7 Media Center, Browser, compatible smartphones • Client breadth across OTT (unmanaged IP) • New STB, SOC, encoders • U-verse wins J.D. Powers’ award 2nd year • Interactivity taking off • Branded 3rd party VOD stores • Interactive ad-decision & delivery services 19
  20. 20. GZDM • Guanzhou • Launched last week • Over cable 20
  21. 21. 21
  22. 22. 22
  23. 23. 23
  24. 24. 24
  25. 25. 25
  26. 26. 26
  27. 27. 27
  28. 28. 28
  29. 29. Xbox Live – Netflix 29
  30. 30. Xbox Live – Sky Player 30
  31. 31. Xbox Live – Sky Player 31
  32. 32. My personal opinions • In context • Innovation thrives on multiple platforms, CF = “me too” • Consumers want choice • CFSTB was tried & failed (EBU, Cablelabs) • Technical – DRM • Business ownership – DRM, maintenance, custcare • BPL, MCC and Consumer protection: • StarHub "may... withdraw any channel, programme ... as we may determine in our absolute discretion." 32
  33. 33. My personal opinions • Mediaroom • Is ahead of SDO-based standards • Is deployed (#1 worldwide system) • Standardized by operators & partners • “Most open” / Yankee Group – numerous SME opportunities to build on. • Widest OEM & API support • Can meet NIMS’ objectives, on 3 screens 33
  34. 34. Thank you Paul Southern paulso@microsoft.com
  35. 35. Standards? Page 35 Open IPTV Forum Open Mobile Alliance Telecom and Internet Converged Services and Protocols for Advanced Networking Digital Video Broadcasting Alliance for Telecom Industry Solutions Society of Cable Telecom Engineers Digital Living Network Alliance ITU Telecom Sector TeleManagement Forum Organization for the Advancement of Structured Information Standards 3rd Generation Partners Project World Wide Web Consortium Internet Engineering Task Force DSL Forum

×