IDA 0911xx (can publish)

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This was a presentation to the IPTV working group run by the IDA in Singapore (chaired by A*Star / IR2). This was a public event while i worked at MSTV.

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IDA 0911xx (can publish)

  1. 1. Microsoft Standards & technology update for media IDA’s WG#3 (IPTV) Singapore, Nov 2009 Paul Southern Solutions Director - Asia TV, Video & Music
  2. 2. This document supports a preliminary release of a software product that may be changed substantially prior to final commercial release, and is the confidential and proprietary information of Microsoft Corporation. It is disclosed pursuant to a non-disclosure agreement between the recipient and Microsoft. This document is provided for informational purposes only and Microsoft makes no warranties, either express or implied, in this document. Information in this document, including URL and other Internet Web site references, is subject to change without notice. The entire risk of the use or the results from the use of this document remains with the user. Unless otherwise noted, the companies, organizations, products, domain names, e-mail addresses, logos, people, places, and events depicted in examples herein are fictitious. No association with any real company, organization, product, domain name, e-mail address, logo, person, place, or event is intended or should be inferred. Complying with all applicable copyright laws is the responsibility of the user. Without limiting the rights under copyright, no part of this document may be reproduced, stored in or introduced into a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, or otherwise), or for any purpose, without the express written permission of Microsoft Corporation. Microsoft may have patents, patent applications, trademarks, copyrights, or other intellectual property rights covering subject matter in this document. Except as expressly provided in any written license agreement from Microsoft, the furnishing of this document does not give you any license to these patents, trademarks, copyrights, or other intellectual property. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Mediaroom, the Mediaroom logo, and/or other Microsoft products referenced herein are trademarks of the Microsoft group of companies. Nov 2009 Microsoft Confidential Page 2
  3. 3. Today’s update Smooth Streaming Silverlight Play Ready PIFF Windows 7 media Nov 2009 Microsoft Confidential Page 3
  4. 4. Smooth Streaming IIS7 Media Services: Live Smooth Streaming Dynamically detects and seamlessly switches, in (near) real time, the video quality of streamed media – Adaptive not traditional Video is multi-rate encoded – 2-4 sec chunks at GOP boundaries Standards-based - fMP4 – MPEG-4 Part 14 (ISO/IEC 14496-12) - disk and wire format Nov 2009 Microsoft Confidential Page 4
  5. 5. Smooth Streaming Nov 2009 Microsoft Confidential Page 5 http://www.iis.net/media/experiencesmoothstreaming
  6. 6. Smooth Streaming Based on HTTP – Utilize existing network infra, port 80, no firewall walls, no special routers, use existing proxies & caches, get closer to the edge Silverlight support (accessible at .NET) Expression Encoder 2, Akamai's OVP Announced August 2009 License is open to all and royalty-free – Microsoft Community Promise • http://www.microsoft.com/interop/cp/default.mspx Nov 2009 Microsoft Confidential Page 6
  7. 7. Silverlight today • Launched Sep 07 • PC, Mac, Linux • 1080p • OOB - Out of the browser • Native H.264 + Advanced Audio Coding (AAC) Audio • 400m+ downloads (1 in 3 computers) • 400k+ developers • 200+ partners in 30 countries • Integrated with Play Ready and IIS7 SS July 2009 Microsoft Confidential Page 7 Nov 2009 Microsoft Confidential Page 7
  8. 8. NBC Olympics • Average 27mins spent on site (vs 3mins on others) • 1.3 Billion page views • 70 Million video streams • 600 Million minutes of video content Page 8 Nov 2009 Microsoft Confidential Page 8
  9. 9. Netflix • World’s largest online movie rental service • 10 Million subscribers (Feb 2009) • 12,000 movies and TV episodes • Instantly stream movies to PC and Mac • PlayReady DRM for content protection • Timeline navigation; rewind, fast-forward Page 9 Nov 2009 Microsoft Confidential Page 9
  10. 10. Play Ready Domain support Embedded License Extended Format: H.264, AAC family, MPEG 4 pt2 video, in addition to WMA, WMV Content types: games, ringtones, wall papers Silverlight Support WMDRM compatibility AES and ECC cryptography (NIST P-256) Unified Device Porting Kit Nov 2009 Microsoft Confidential Page 10
  11. 11. Play Ready Scenarios – Download and play protected content on PC, transfer to mobile phone/device or stream to device – Purchase (or subscribe or rent), download, and play back protected content directly on mobile phone or other device – Enjoy rich experiences with streamed or progressively downloaded content on Windows PCs and Macs using Silverlight 2 Plug-In – Seamlessly share protected content among devices Nov 2009 Microsoft Confidential Page 11
  12. 12. EST today Nov 2009 Microsoft Confidential Page 12
  13. 13. EST vision Portable, protected online media content – Accessible on all endpoints – Meet requirements of content providers – Support interoperability between manufacturers – Support extensibility for new manufacturers Enable all key consumption scenarios Supply chain optimized – The key to online video market expansion – Prevent a hodgepodge of walled gardens Nov 2009 Microsoft Confidential Page 13
  14. 14. PIFF PIFF = Protected Interoperable File Format DRM interoperability & extensibility – Multiple simultaneous DRM systems in the same file – Standards-based: common encryption & container – Buy once, play anywhere for digital entertainment content Announced Sep 2009 License is open to all and royalty-free – Microsoft Community Promise • http://www.microsoft.com/interop/cp/default.mspx Nov 2009 Microsoft Confidential Page 14
  15. 15. PIFF Consumption scenarios: – Traditional and adaptive (fMP4) streaming – Progressive download – Download to own, Second session or digital copy – Side loading onto portable devices – Late binding/muxing for alternative audio/video tracks & codecs – Client targeted advertising Nov 2009 Microsoft Confidential Page 15
  16. 16. Win7 codecs & containers Nov 2009 Microsoft Confidential Page 16 H.264: Baseline, Main, and High Profiles @ all levels AAC: LC multichannel, HE v1 (SBR), HE v2 (PS) MJPEG and DV native MFT decoders added for AVI Generic Format Name File Extensions Container Video Codecs Audio Codecs MPEG-4 .mp4 (A, V, A+V) .m4a (A) ISO MPEG-4 H.264, MPEG-4 ASP and SP AAC, MP3 3GPP/3GPP2 .3gp, .3g2 (A, V, A+V) 3GP H.264, MPEG-4 SP AAC AAC .aac (A) ADTS AAC ASP in AVI (compatible with DivX ® 4-6 video codec, Xvid, 3ivx .avi (V, A+V) AVI MPEG-4 ASP MP3, MS ADPCM AVCHD .m2t, .m2ts, .mts (A, V, A+V) MPEG-2 TS H.264 Dolby Digital, LPCM HDV .m2t, .m2ts, .mts (A, V, A+V) MPEG-2 TS MPEG-2 MPEG-1 L2
  17. 17. Win7 Media Center In all SKUs (except Starter) Virtual channels without TV tuner HW tuners: ATSC, DVB-T,T2, ISDB-T, DMB-TH Live thumbnail forward and rewind Transcode when dropping Compositing: cover art, menus/PIPs, floating gadget Turbo scroll for channel guide, music Copy remote content, play offline WHS support and remote playback Nov 2009 Microsoft Confidential Page 17
  18. 18. Today’s update Smooth Streaming Silverlight Play Ready PIFF Windows 7 media Nov 2009 Microsoft Confidential Page 18
  19. 19. Today’s update Experiences built on constituent standards Windows 7 Media Center Mediaroom on multi screens QoS and OTT Xbox, Zune SkyPlayer, many others Nov 2009 Microsoft Confidential Page 19
  20. 20. For more info Smooth Streaming http://www.iis.net/media/experiencesmoothstreaming Silverlight http://www.microsoft.com/silverlight/ Play Ready http://www.microsoft.com/PlayReady PIFF http://learn.iis.net/page.aspx/685/protected-interoperable-file-format/ Windows 7 media http://www.microsoft.com/mediacenter Community Promise http://www.microsoft.com/interop/cp/default.mspx July 2009 Microsoft Confidential Page 20
  21. 21. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Mediaroom, Segoe font and the Microsoft Mediaroom logo are trademarks of the Microsoft group of companies in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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