The Art of Engaging Faculty to Increase Yield

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December 7, 2012

Why do you even want to have faculty involved in recruiting? Some say it’s like herding cats. But the fact is we’ve seen first hand how faculty can increase yield rates. Learn:

- Why you want faculty involved
- How to gain support from administration
- How to foster relations with faculty members
- Examples of how best to engage faculty in the recruiting process

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The Art of Engaging Faculty to Increase Yield

  1. 1. The Art of Engaging Faculty to Increase YieldThe Art of Engaging Faculty to IncreaseYieldPresented by Dana EvansSenior ConsultantDecember 7th, 2012The Art of Engaging Faculty to IncreaseYieldThe Art of Engaging Faculty to IncreaseYieldThe Art of Engaging Faculty to IncreaseYieldThe Art of Engaging Faculty to IncreaseYield
  2. 2. The Art of Engaging Faculty to Increase YieldWorking with Faculty
  3. 3. The Art of Engaging Faculty to Increase Yield59.6%57.7%43.3%Presentations from faculty or students during campus visits"Email messages from program faculty"Videos of faculty or current students"Data provided by Noel-Levitz e-expectationssurvey
  4. 4. The Art of Engaging Faculty to Increase YieldYesNoDo you consider the involvement of yourfaculty in recruiting and yield activitiessuccessful?
  5. 5. The Art of Engaging Faculty to Increase Yield...they need to be involved.Faculty know...
  6. 6. The Art of Engaging Faculty to Increase YieldHow do we getfaculty onboard?
  7. 7. The Art of Engaging Faculty to Increase YieldEstablish allies and build a team.Garner administrative support.
  8. 8. The Art of Engaging Faculty to Increase YieldIts to everyones advantage.
  9. 9. The Art of Engaging Faculty to Increase YieldWhat’s in it for me.WIIFM
  10. 10. The Art of Engaging Faculty to Increase Yield!   Partner with faculty in under-enrolled areas!   Identify those eager to participate!   Ask involved students which faculty would be goodrecruiters!   Participate in new faculty orientation!   Create a culture of faculty involvement in recruitingUnder-enrolled AreasLow Hanging Fruit
  11. 11. The Art of Engaging Faculty to Increase Yield!   Ask for small time commitments!   Focus on admitted students rather than inquiries!   Prospects have other choices - engage directcontactEnrolled To Capacity
  12. 12. The Art of Engaging Faculty to Increase Yield!   Provide feedback!   Share evaluations!   Track applicant rates!   Involve faculty in scholarship interviewsOther Academic Areas
  13. 13. The Art of Engaging Faculty to Increase YieldIt’s to everyone’s advantage.
  14. 14. The Art of Engaging Faculty to Increase YieldEngagingFaculty
  15. 15. The Art of Engaging Faculty to Increase Yield!  Participate in on-campus programming!  Involve them in scholarship interviews!   Arrange for meetings with daily visitors!  Email prospective students
  16. 16. The Art of Engaging Faculty to Increase Yield!   Encourage visits to high schools and communitycolleges!   Feature faculty on the web and social media!   Display faculty publications and recognitions inAdmissions
  17. 17. The Art of Engaging Faculty to Increase Yield!  Utilize their skill sets – design, marketing, writing!  Provide business cards!   Events/workshops for high achieving high school students
  18. 18. The Art of Engaging Faculty to Increase YieldEngagingFaculty!  Be Appreciative • Create incentives•  Communicate and sharesuccesses• Utilize faculty orientationsessions
  19. 19. The Art of Engaging Faculty to Increase YieldThe way a team plays as a whole determines its success. You may have the greatest bunch of individual stars inthe world, but if they dont play together,the club wont be worth a dime. ~Babe Ruth
  20. 20. The Art of Engaging Faculty to Increase YieldThank youpsandl.comDana EvansSenior Consultantdevans@psandl.com336.655.2137Janet SieffBusiness Developmentjanet@psandl.com412.904.3133

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