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Put the Freeze on Summer Melt 2014

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Forget global warming. The bigger issue for most colleges and universities is summer melt. The fact is students change their mind at the last minute. But that’s good news because there are ways to …

Forget global warming. The bigger issue for most colleges and universities is summer melt. The fact is students change their mind at the last minute. But that’s good news because there are ways to minimize summer melt. Find out how to:
- Identify those at risk (and when to start looking)
- Partner with other departments on campus during the summer
- Build community and engage incoming students
- Involve alumni and other members of the incoming class

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  • 1. Put the Freeze on Summer Melt Dana Evans, Senior Consultant May 9, 2014
  • 2. PUT THE FREEZE ON SUMMER MELT Put the Freeze on Summer Melt What we will cover today: • Statistics • Why we experience summer melt • Who is at risk for summer melt • Ideas to stop summer melt
  • 3. PUT THE FREEZE ON SUMMER MELT 100 0 10 20 30 40 50 60 70 80 90 What We Know: Average yield rate is 36.9% for 4-year colleges Statistics from NACAC State of College Admissions and Noel Levitz Cost of Recruiting Undergraduate Students,Inside Higher Ed.
  • 4. PUT THE FREEZE ON SUMMER MELT What It CostsYou: Statistics from NACAC State of College Admissions and Noel Levitz Cost of Recruiting Undergraduate Students $2,433 4-year private college median cost to recruit new undergrads $457 4-year public college median cost to recruit new undergrads 0 500 1000 1500 2000 2500 4 year private college 4 year public college
  • 5. PUT THE FREEZE ON SUMMER MELT For enrollment for the Fall of 2013 class, did you experienced summer melt? Poll Question: • Increase from previous year? • Decrease from previous year? • About the same?
  • 6. PUT THE FREEZE ON SUMMER MELT •Students get off a wait list •Cold feet (second thoughts) about attending college •Receive tuition bill Why do we experience summer melt?
  • 7. PUT THE FREEZE ON SUMMER MELT KnowWho is “at risk” for summer melt? • Identify warning signs ‣ Less than enthusiastic students ‣ Students missing deadlines ‣ Those on a wait list at another college or university
  • 8. PUT THE FREEZE ON SUMMER MELT • Find out who is more historically at risk. . . ‣ Those who deposit early or those who deposit late? ‣ Early applicants or late applicants? ‣ Those who live geographically close to the school or greater distances? ‣ What about academic criteria? Academically weak or strong students? KnowWho is “at risk” for summer melt?
  • 9. PUT THE FREEZE ON SUMMER MELT Stop Summer Melt by . . . •Building relationship between students and college. •Putting time to the task – where should you spend your time? •Make it a priority •Don’t move on too fast
  • 10. PUT THE FREEZE ON SUMMER MELT Stop Summer Melt by . . . •Communicating with students who have deposited •Communicating with parents •Partner with others on campus •Housing •Registration •Orientation • Personalization
  • 11. PUT THE FREEZE ON SUMMER MELT Stop Summer Melt by . . . Engaging new students throughout the summer: • Alumni hosted send-offs • Facebook, class of 2018 • Connect them with current students • Fun surveys for the incoming class
  • 12. PUT THE FREEZE ON SUMMER MELT Final Thoughts: • Create a post-yield plan • Debrief as a staff • Put it in writing • Evaluate
  • 13. PUT THE FREEZE ON SUMMER MELT Paskill Stapleton and Lord is a higher education enrollment marketing agency focused on the long-term enrollment health of our client institutions
  • 14. PUT THE FREEZE ON SUMMER MELT SMART (Sales Management and Academic Recruitment Training) Thank you Janet Sieff 412-904-3133 janet@psandl.com Dana Evans 336-655-2137 devans@psandl.com www.psandl.com

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