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  How to Put the Freeze on Summer Melt
 

How to Put the Freeze on Summer Melt

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      How to Put the Freeze on Summer Melt How to Put the Freeze on Summer Melt Presentation Transcript

    • Put the Freeze on Summer Melt Dana Evans, Senior Consultant April 26, 2012
    • PUT THE FREEZE ON SUMMER MELT Put the Freeze on Summer Melt What we will cover today: • Statistics • Why we experience summer melt • Who is at risk for summer melt • Ideas to stop summer melt
    • PUT THE FREEZE ON SUMMER MELT What We Know: • Average yield is down 41% for 4-year colleges Statistics from NACAC State of College Admissions and Noel Levitz Cost of Recruiting Undergraduate Students
    • PUT THE FREEZE ON SUMMER MELT What It Costs You: • $2,185 – 4-year private college median cost to recruit new undergrads • $457 – 4-year public college median cost to recruit new undergrads Statistics from NACAC State of College Admissions and Noel Levitz Cost of Recruiting Undergraduate Students
    • PUT THE FREEZE ON SUMMER MELT Why do we experience summer melt? • Students get off a wait list • Cold feet (second thoughts) about attending college • Receive tuition bill
    • PUT THE FREEZE ON SUMMER MELT Who is “at risk” for summer melt? • Identify warning signs ‣ Less than enthusiastic students ‣ Students missing deadlines ‣ Those on a wait list at another college or university
    • PUT THE FREEZE ON SUMMER MELT Who is “at risk” for summer melt? • Find out who is more historically at risk. . . ‣ Those who deposit early or those who deposit late? ‣ Early applicants or late applicants? ‣ Those who live geographically close to the school or greater distances? ‣ What about academic criteria? Academically weak or strong students?
    • PUT THE FREEZE ON SUMMER MELT Stop Summer Melt by . . . • Building relationships between students and your college. • Putting time to the task – where should you spend your time? • Make it a priority • Don’t move on too fast
    • PUT THE FREEZE ON SUMMER MELT Stop Summer Melt by . . . • Communicating with students who have deposited • Communicating with parents • Partner with others on campus • Housing • Registration • Orientation •Personalization
    • PUT THE FREEZE ON SUMMER MELT Stop Summer Melt by . . . Engaging new students throughout the summer: • Alumni hosted send-offs • Facebook, class of 2016 • Connect them with current students • Fun surveys for the incoming class
    • PUT THE FREEZE ON SUMMER MELT Final Thoughts: • Create a post-yield plan • Debrief as a staff • Put it in writing • Evaluate
    • Questions and Answers
    • PUT THE FREEZE ON SUMMER MELT Thank you Janet Sieff Dana Evans 412-904-3133 336-655-2137 janet@psandl.com devans@psandl.com www.psandl.com SMART (Sales Management and Academic Recruitment Training)