The Beautiful Game: Brand Marketers & The World Cup In The Era Of YouTube
 

The Beautiful Game: Brand Marketers & The World Cup In The Era Of YouTube

on

  • 5,658 views

In the era of YouTube, brand marketers are trying to capture fan excitement around the 2014 World Cup in Brazil with some of the best and most creative video advertising anywhere. ...

In the era of YouTube, brand marketers are trying to capture fan excitement around the 2014 World Cup in Brazil with some of the best and most creative video advertising anywhere.

Join Partnered, the b2b bizdev network for brands & startups: http://www.partnered.co

Statistics

Views

Total Views
5,658
Views on SlideShare
5,603
Embed Views
55

Actions

Likes
10
Downloads
22
Comments
2

7 Embeds 55

https://twitter.com 41
https://clustertest.water.tallyfox.com 5
http://dev.goorm.io 4
https://www.linkedin.com 2
http://pulse.me&_=1402640797596 HTTP 1
http://pulse.me&_=1402640797831 HTTP 1
https://water.st.tallyfox.com 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-ShareAlike LicenseCC Attribution-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

12 of 2

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    The Beautiful Game: Brand Marketers & The World Cup In The Era Of YouTube The Beautiful Game: Brand Marketers & The World Cup In The Era Of YouTube Presentation Transcript

    • THE BEAUTIFUL GAME * Brand Marketers And The World Cup In The YouTube Era Brazil 2014
    • The company to company business development network connecting brands and startups. Sign Up Now. We create media telling the story of the future from the perspective of the companies doing the most to shape it. Subscribe:
    • ...making it the world’s most popular sport. 270 million people around the world participate in formal soccer.
    • More than 3 BILLION people are expected to watch the World Cup in Brazil. ...meaning a higher % of the world’s population watches the World Cup than % of the US population watches the Superbowl.
    • For fans, the World Cup represents dreams and pride... Marco Ugarte/Associated Press)
    • Dreams of glory...
    • Dreams of overcoming... Dreams of overcoming...
    • Pride in victory... Pride in victory...
    • And pride in defeat and pride in defeat.
    • For brands, it’s one of those rare moments where they get to participate as fans first.
    • The brands that succeed are those that translate their genuine love for the beautiful game.
    • Social media has changed how brands, fans, and stars communicate.
    • In the era of YouTube, the centerpiece of the brand playbook is the world cup video ad.
    • In fact, YouTube’s first clip to ever hit 1 million views was a Nike Ad featuring Ronaldinho in 2005. YouTube and soccer go way back.
    • Today, YouTube is the world’s most important channel for creativity in film and video
    • As the world cup starts, brands are competing to have the ultimate viral video.
    • NIKE “Winner Stays”
    • McDONALDS “GOL!”
    • HYUNDAI “Because Futbol”
    • NIKE “The Last Game”
    • ESPN “Time Zone”
    • ADIDAS “The Dream”
    • BEATS “Game Before The Game”
    • EMIRATES “All-Time Greats”
    • POWERADE “Nico’s Story” ...if this one doesn’t get you...
    • At its best, social media is a force for connecting people of every different background. Few events symbolize that global connection like the World Cup. No matter who you’re rooting for, take a minute this World Cup to celebrate not just the Beautiful Game, but this beautiful world. HAPPY WORLD CUP FROM ALL OF US AT PARTNERED!