The
Report
Meeker’s Missing
Mobile Billions &
Direct Sharing Dreams
6.4.2014photo: BitJuice/CodeCon
One slide got tongues wagging and Twitter’s tweeting with
particular ferocity identified the $30b+ opportunity in mobile
s...
Some of those seemingly
inevitable ad dollars might
be headed towards direct
messaging apps.
A new WhatsApp share button is
driving more traffic than Twitter
to some major sites, like
USAToday’s FTW and Buzzfeed!
Featured Startup: Primeloop
allows brands to retarget from
directly within offsite social
conversations.
The
Report
The most important news at the intersection of brands and startups
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The $30B Opportunity In Mobile Advertising (Partnered Report 6.4.2015)
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The $30B Opportunity In Mobile Advertising (Partnered Report 6.4.2015)

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Mary Meeker left no doubt about the advertising in mobile with her annual Internet Trends presentation. More at http://news.partnered.co

Also on this report, WhatsApp has emerged as a major driver of traffic to publishers, accounting for more traffic than Twitter in some cases. And finally, Primeloop has launched Retargeted Conversations in partnership with Retargeter.

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Published in: Mobile, Marketing, Technology

The $30B Opportunity In Mobile Advertising (Partnered Report 6.4.2015)

  1. 1. The Report Meeker’s Missing Mobile Billions & Direct Sharing Dreams 6.4.2014photo: BitJuice/CodeCon
  2. 2. photo: KPCB Each year, Kleiner Perkins Caufield Buyers partner Mary Meeker makes a much- revered report on contemporary internet trends.
  3. 3. One slide got tongues wagging and Twitter’s tweeting with particular ferocity identified the $30b+ opportunity in mobile slide: KPCB
  4. 4. Some of those seemingly inevitable ad dollars might be headed towards direct messaging apps.
  5. 5. A new WhatsApp share button is driving more traffic than Twitter to some major sites, like USAToday’s FTW and Buzzfeed!
  6. 6. Featured Startup: Primeloop allows brands to retarget from directly within offsite social conversations.
  7. 7. The Report The most important news at the intersection of brands and startups follow subscribe apply to join

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