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A Primer On Key Mobile Advertising Trends (Report Episode 34)

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On this week's Partnered Report, a look at some key trends in mobile advertising, including the rise of the Google, Facebook, Twitter mobile ad "oligarchy" and new financing for deep-linking startup …

On this week's Partnered Report, a look at some key trends in mobile advertising, including the rise of the Google, Facebook, Twitter mobile ad "oligarchy" and new financing for deep-linking startup URX.

Published in: Mobile, Technology, Business

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  • 1. The Report EPISODE 34 A (Slideshow) Primer To Key Trends In Mobile Advertising photo: Oxfam
  • 2. Click above to watch PR34: “A Video Primer To Key Trends In Mobile Advertising” This presentation is a slideshow version of related content.
  • 3. photo: JD Lasica At a recent fireside at Stanford, famed investor Marc Andreessen reminded the audience that in the 70+ year history of computing, the smart phone was the first device that could reach everyone on earth.
  • 4. photo: Wikimedia Sometime in 2014, the number of mobile phones will exceed the number of people on planet Earth.
  • 5. photo: Digital Trends Young people are shifting to mobile in droves - leading to big froth like FB’s acquisition of Instagram and WhatsApp.
  • 6. photo: Forbes Google still commands the market, with an estimate 47% market share for mobile ads in 2014. The scary thing for them is that that percentage is down from 49% last year.
  • 7. photo: Blog Beatz Twitter has commanded mobile advertising news since the recent announcement of their MoPub “native ad” platform...
  • 8. photo: Mashable ...and Facebook took over the airwaves this week by announcing its much anticipated “Facebook Audience Network.”
  • 9. photo: The Guardian But while it feels like mobile advertising is quickly becoming a three- horse race (or “oligopoly” as Digiday called it), the space is still young.
  • 10. photo: URX Case in point: URX raises $12m from top investors. URX is a mobile deep-linking startup that allows links to direct users to specific places inside apps - a technology still in its infancy.
  • 11. photo: HQDesktop The point? Mobile is young, and no one is a guaranteed winner yet.
  • 12. The Report The week’s top news at the intersection of brands and startups follow subscribe apply to join