On this week's Partnered Report, a look at some key trends in mobile advertising, including the rise of the Google, Facebook, Twitter mobile ad "oligarchy" and new financing for deep-linking startup URX.
A Primer On Key Mobile Advertising Trends (Report Episode 34)
A (Slideshow) Primer To Key
Trends In Mobile Advertising
Click above to watch PR34: “A Video Primer To Key Trends In Mobile Advertising”
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photo: JD Lasica
At a recent ﬁreside at Stanford, famed
investor Marc Andreessen reminded
the audience that in the 70+ year
history of computing, the smart phone
was the ﬁrst device that could reach
everyone on earth.
Sometime in 2014, the number of mobile phones will exceed
the number of people on planet Earth.
photo: Digital Trends
Young people are shifting to mobile in
droves - leading to big froth like FB’s
acquisition of Instagram and WhatsApp.
Google still commands the market,
with an estimate 47% market share
for mobile ads in 2014.
The scary thing for them is that
that percentage is down from 49%
photo: Blog Beatz
Twitter has commanded mobile advertising news since the
recent announcement of their MoPub “native ad” platform...
...and Facebook took over the airwaves this week by
announcing its much anticipated “Facebook Audience
photo: The Guardian
But while it feels like
mobile advertising is
quickly becoming a three-
horse race (or “oligopoly”
as Digiday called it), the
space is still young.
Case in point: URX raises $12m
from top investors.
URX is a mobile deep-linking
startup that allows links to direct
users to speciﬁc places inside apps -
a technology still in its infancy.
The point? Mobile is young, and no one is a guaranteed winner yet.
The week’s top news at the intersection of brands and startups
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