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SEO In Joomla - Patrick Jackson (JoomlaDay Sydney 2009)
 

SEO In Joomla - Patrick Jackson (JoomlaDay Sydney 2009)

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Presentation from Joomla!Day Sydney 2009 on using SEF and implementing SEO in Joomla

Presentation from Joomla!Day Sydney 2009 on using SEF and implementing SEO in Joomla

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    SEO In Joomla - Patrick Jackson (JoomlaDay Sydney 2009) SEO In Joomla - Patrick Jackson (JoomlaDay Sydney 2009) Presentation Transcript

    • Joomla SEF & SEOA bunch of stuff that’s good to do! Patrick Jackson KPS www.kpsystems.com.au web: sydney.joomladay.org.au | email: admin@joomladay.org.au
    • Joomla SEO • Are You Up To Date? • Turn On SEF URLS • Use Aliases • Enter Meta Data • 3rd Party Components • Xmap • Trickery!!! joomla seo techniques – patrick jackson web: sydney.joomladay.org.au | email: admin@joomladay.org.au
    • Are you up to date? • A few assumptions I’m going to make… • Your Joomla Site is up to date – Version 1.5.14 currently – Sam Moffat’s JUpdateMan • You can access your files on your server – FTP, cPanel File Manager, eXtplorer, NinjaXplorer • You’ve got sufficient access privileges on your site to access the backend and Global Configuration joomla seo techniques – patrick jackson web: sydney.joomladay.org.au | email: admin@joomladay.org.au
    • SEO Techniques SEOMoz.org – Search Ranking Factors http://www.seomoz.org/article/search-ranking-factors joomla seo techniques – patrick jackson web: sydney.joomladay.org.au | email: admin@joomladay.org.au
    • The Basics Turning on SEF in Joomla • Joomla! Out of the box has dynamic URLs like index.php?option=com_content&Itemid=5&id=10 • For J1.5, you can quickly make your URLS more Search Engine Friendly • J1.5 creates a SEF URL from the alias tags • This creates a URL like 1-about-joomla.html • You turn on Joomla SEF URLs in Global Configuration • You can improve the default further by using .htaccess joomla seo techniques – patrick jackson web: sydney.joomladay.org.au | email: admin@joomladay.org.au
    • joomla seo techniques – patrick jackson web: sydney.joomladay.org.au | email: admin@joomladay.org.au
    • Changing the SEF URL • So once you have your SEF URLs turned on, Joomla is generating them based on the Alias Tag • When you create a menu item or article, if you leave the alias blank, Joomla will automatically populate it based on the Title of the item. • For standard Joomla SEF, this all happens dynamically. joomla seo techniques – patrick jackson web: sydney.joomladay.org.au | email: admin@joomladay.org.au
    • The Basics Aliases • The alias tags in Joomla are the key to good SEF URLS • Joomla will automatically generate them from the article title, menu name or other component features such as Contact’s Name for com_contact • Auto Generated ones can be lengthy if your title’s long • By customising your Alias tags, you’ll end up with cleaner and often shorter URLS. • You can also focus keywords into URLS by customising your alias tags – but don’t go overboard! • My strategy: make the URLs HUMAN friendly – and then they’re also search engine friendly. joomla seo techniques – patrick jackson web: sydney.joomladay.org.au | email: admin@joomladay.org.au
    • Metadata • When Joomla is installed, your site is instantly displaying metadata • Metadata Description– Default Joomla description • Metadata Keywords – Default list of Joomla keywords • Change the default global values by going to Global Configuration • Make your metadata unique for each article • Keep your keywords to around 10 – 15 maximum • Make the description and keywords for an article relate and target the article’s contents joomla seo techniques – patrick jackson web: sydney.joomladay.org.au | email: admin@joomladay.org.au
    • 3rd Party Extensions • Components are still handy though for a few things • sh404SEF & RSSEO let’s you improve your META tags, tidy up the URL and have multiple alias URLS. • Xmap & RSSEO creates a dynamic Google site map • Several other extensions are available from extensions.joomla.org • Do your homework on them before you install them! joomla seo techniques – patrick jackson web: sydney.joomladay.org.au | email: admin@joomladay.org.au
    • Components • So you’ll then find that for a simple joomla site, you’ll now have SEF URLs up and running! • But not everything starts working straight away! • Components will generate a SEF URL, but if the URL is not based on a component that has a SEF extension, the URL may not be as readable as it could be • Virtuemart, Fireboard, Community Builder, SOBI, all have SEF plugins to allow their URLs to be converted, and work best with an additional 3rd Party Component • sh404SEF Extensions on JED • sh404SEF Extensions List • Recently sh404SEF has switched to Commercial model. joomla seo techniques – patrick jackson web: sydney.joomladay.org.au | email: admin@joomladay.org.au
    • XMap • XMap lets you dynamically generate a sitemap for your site and display it, but also a Google Sitemap that you can submit using Google Webmaster Tools • Submitting it to Google will then tell Google what to come and look at on your site, and will improve your site’s performance • It’s pretty much install and off you go, and has a range of plugins to map component content. • Google likes a sitemap with Priorities to have a page that it can focus it’s search on… priority = 1 • Xmap by default only applies priority to an entire menu • So you’ll normally get an error on Google Webmaster Tools alerting you to the priority issue. Not critical, but easy to fix! joomla seo techniques – patrick jackson web: sydney.joomladay.org.au | email: admin@joomladay.org.au
    • XMap Menu Trick • The trick… create a hidden menu with just an alias to the site’s default menu item. • Add this to Xmap configuration, and set it’s priority to 1. • Hide it from your general site map, as it’s a duplicate link to your home page joomla seo techniques – patrick jackson web: sydney.joomladay.org.au | email: admin@joomladay.org.au
    • joomla seo techniques – patrick jackson web: sydney.joomladay.org.au | email: admin@joomladay.org.au
    • Non-www to www • Joomla or non-joomla site, people should be able to reach your site via either www.mysite.com or mysite.com • Accessing both is fine, but Google used to treat them as 2 sites, so if you are interested in pagerank, it could have been effected. • On your site, you can add a few simple lines to your .htaccess file that will intercept the non-www and send it off to the www • RewriteEngine On RewriteCond %{HTTP_HOST} ^yoursite.com$ [NC] RewriteRule ^(.*)$ http://www.yoursite.com/$1 [R=301,L] • Also use Google Webmaster Tools and set your preferred domain • More info on the concept is at Compass Designs joomla seo techniques – patrick jackson web: sydney.joomladay.org.au | email: admin@joomladay.org.au
    • Warning: Black Hat • Some extensions include backlinks to other sites, or other black hat SEO techniques! • This can infringe on Google’s policies, and may lead to your site being blocked in Google’s search results. • The example below is how Artio JoomSEF inserts backlinks into the Joomla Generator Tag. joomla seo techniques – patrick jackson web: sydney.joomladay.org.au | email: admin@joomladay.org.au
    • • Sitelinks • Questions & Answersjoomla seo techniques – patrick jackson web: sydney.joomladay.org.au | email: admin@joomladay.org.au
    • Patrick Jackson Twitter @partic www.kpsystems.com.aujoomla seo techniques – patrick jackson web: sydney.joomladay.org.au | email: admin@joomladay.org.au