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Parthenon Magazine Trivia Game

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Test your knowledge of magazine publishing with this simple, 10-question trivia game. It covers magazine history, magazine circulation, custom publishing and other facts about magazine publishing in …

Test your knowledge of magazine publishing with this simple, 10-question trivia game. It covers magazine history, magazine circulation, custom publishing and other facts about magazine publishing in America.

The game was created for an event for the staff of Parthenon Publishing on Friday, March 29, 2013. (It was accompanied by beer, chips and salsa.) The winner got a $10 Starbucks gift card.

Why did we do it? At Parthenon, we work hard for our clients, but we also like to have fun. To make sure we don’t “forget” to have fun, we schedule fun activities. We tried putting someone in charge of fun, but it was a lot of responsibility for one person. Now, we assign people a week to be the director of fun (this typically coincides with their week as kitchen king -- maintaining our kitchen/break room). During this week, they are responsible for coming up with an event for the company. They have a $25 budget and one hour during one business day. This game was Bobby Stark’s event.

Why the quiz? As a company, we are big consumers of all kinds of media. So, while a quiz about magazines may seem at odds with “fun” we find it interesting. (At least that was Bobby’s theory.) Also, one of our core values is: we never stop learning. This was a way to combine fun with some light learning.

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  • 1. How to Play1. You can play individually, or as a group.2. Each question is followed by the answer (on thenext slide), so you’ll need to keep score as you go.3. The person with the most correct answers wins.4. Have fun!PARTHENON PUBLISHING > print | digital • Parthenon Magazine Trivia Game PREV NEXT 2
  • 2. #1 Who is widely considered the first magazine publisher in the U.S.? a. Benjamin Franklin b. Thomas Jefferson c. Andrew Mellon d. Henry Luce e. Hugh HeffnerPARTHENON PUBLISHING > print | digital • Parthenon Magazine Trivia Game PREV NEXT 3
  • 3. #1 Who is widely considered the first magazine publisher in the U.S.? Ben Franklin published General Magazine in 1741 Franklin was actually the second magazine publisher. Andrew Bradford’s American Magazine debuted 3 days before Franklin’s. American Magazine folded after 3 months and General Magazine after 6. By the end of the 1700s, more than 100 magazines were in circulation in the U.S.PARTHENON PUBLISHING > print | digital • Parthenon Magazine Trivia Game PREV NEXT 4
  • 4. #2 What is the largest circulation magazine in the U.S.? a. Costco Connection b. AARP Magazine c. Sports Illustrated d. National Geographic e. Ladies’ Home JournalPARTHENON PUBLISHING > print | digital • Parthenon Magazine Trivia Game PREV NEXT 5
  • 5. #2 What is the largest circulation magazine in the U.S.? AARP circulation: 22 million! Largest magazine is a membership magazine. Started publishing in 1958 Previous Name: Modern Maturity (until 2002) Published in three major segments: 50s, 60s, 70+ with significant editorial changes, but has dozens of additional versions to allow for demographic targeting in its huge circulation. Parade has a larger circ (at 33 million), but it is a newspaper supplement Relatively recent circulations of other contenders: Costco Connection 8 million, Sports Illustrated 3.1 million, National Geographic 4.1 million, Ladies Home Journal 3.2 millionPARTHENON PUBLISHING > print | digital • Parthenon Magazine Trivia Game PREV NEXT 6
  • 6. #3 What is the oldest continuously published custom magazine in the U.S.? a. AARP magazine b. American Way c. The Furrow d. National Geographic e. Ritz-Carlton MagazinePARTHENON PUBLISHING > print | digital • Parthenon Magazine Trivia Game PREV NEXT 7
  • 7. #3 What is the oldest continuously published custom magazine in the U.S.? John Deere created The Furrow in 1895 Purpose: to educate farmers about technology changes they needed to understand so they could survive and succeed. It was important, but also complex. An advertisement couldn’t do the job. They needed a consistent, ongoing communication that helped farmers be better farmers -- so they could become better customers of John Deere. The magazine is published in 40 countries, with a circulation of 1.5 millionPARTHENON PUBLISHING > print | digital • Parthenon Magazine Trivia Game PREV NEXT 8
  • 8. #4 What was the biggest selling issue of People magazine at the newsstand?PARTHENON PUBLISHING > print | digital • Parthenon Magazine Trivia Game PREV NEXT 9
  • 9. #4 What was the biggest selling issue of People magazine at the newsstand? Stolley’s Laws of Magazine Covers Young is better than old Pretty is better than ugly Rich is better than poor Movies are better than television Movies and television are better than music Movies, TV and music are all better than sports Anything is better than politics And nothing is better than the celebrity dead. Dick Stolley joined Time Inc. in 1953 and retired in 2005. He was a writer, bureau chief, senior editor and managing editor of Time magazine. He was managing editor of Life Magazine, and made history when he secured the rights the Zapruder footage immediately following JFKs assassination. He was also a founding editor of People.PARTHENON PUBLISHING > print | digital • Parthenon Magazine Trivia Game PREV NEXT 10
  • 10. #5 When was it born? Match the magazine with the year it was founded. 1923 1987 1932 1892 1859PARTHENON PUBLISHING > print | digital • Parthenon Magazine Trivia Game PREV NEXT 11
  • 11. #5 When was it born? Match the magazine with the year it was founded. 1859 1892 1987 1923 1932Historical Covers 1915 1926 1995 1923 1938 PARTHENON PUBLISHING > print | digital • Parthenon Magazine Trivia Game PREV NEXT 12
  • 12. #6 Match the magazine to its mission statement. With culture-affecting editorial that has the power to launch phenomena, coin phrases, define decades, start movements and endorse demographics, this is where the conversations start. Inspire a new breed of innovative and creative Test, thought leaders who are inform, actively inventing the future protect of business. the premiere resource for information on management trends, innovations, market strategies, and organizational development for more than 40,000 healthcare executives and senior decision-makersPARTHENON PUBLISHING > print | digital • Parthenon Magazine Trivia Game PREV NEXT 13
  • 13. #6 Match the magazine to its mission statement. Inspire a new breed of innovative Test, and creative thought leaders who inform, are actively inventing the future protect of business. the premiere resource for information on management With culture-affecting editorial that has the trends, innovations, market strategies, and power to launch organizational development for more than 40,000 healthcare executives and senior decision-makers phenomena, coin phrases, define decades, start movements and endorseMission statements are essential. demographics, this is where the conversationsThey explain who the magazine serves and what it delivers. start.Ideally, it also contains the desired outcome. They serve as afilter for the development of all content going forward.PARTHENON PUBLISHING > print | digital • Parthenon Magazine Trivia Game PREV NEXT 14
  • 14. #7 According to Samir Husni (aka Mr. Magazine), how many magazines were launched in 2012? a. 246 b. 387 c. 688 d. 870 e. 1126PARTHENON PUBLISHING > print | digital • Parthenon Magazine Trivia Game PREV NEXT 15
  • 15. #7 According to Samir Husni (aka Mr. Magazine), how many magazines were launched in 2012? d. 870 There were 870 new titles on newsstands in 2012, with 242 publishing regularly. This was the best year since 2007, when 715 new titles launched, 248 of them publishing regularly.PARTHENON PUBLISHING > print | digital • Parthenon Magazine Trivia Game PREV NEXT 16
  • 16. #8 What is the breakdown of magazine distribution between newsstand (single copy) and subscription? a. 10% single copy; 90% subscription b. 25% single copy; 75% subscription c. 50% single copy; 50% subscription d. 75% single copy; 25% subscriptionPARTHENON PUBLISHING > print | digital • Parthenon Magazine Trivia Game PREV NEXT 17
  • 17. #8 What is the breakdown of magazine distribution between newsstand (single copy) and subscription?PARTHENON PUBLISHING > print | digital • Parthenon Magazine Trivia Game PREV NEXT 18
  • 18. #9 What is the average percentage breakdown of editorial and advertising pages in a magazine? a. 35% ads; 65% editorial b. 45% ads; 55% editorial c. 55% ads; 45% editorial d. 65% ads; 35% editorialPARTHENON PUBLISHING > print | digital • Parthenon Magazine Trivia Game PREV NEXT 19
  • 19. #9 What is the average percentage breakdown of editorial and advertising pages in a magazine? b. 45% ads; 55% editorialPARTHENON PUBLISHING > print | digital • Parthenon Magazine Trivia Game PREV NEXT 20
  • 20. #10 What publication, first associated with Ben Franklin, became one of the first successful mass market magazines in the 20th century?PARTHENON PUBLISHING > print | digital • Parthenon Magazine Trivia Game PREV NEXT 21
  • 21. #10 What publication, first associated with Ben Franklin, became one of the first successful mass market magazines in the 20th century?Pennsylvania Gazette became the Saturday Evening Post Franklin bought the Gazette in 1729 and contributed to it, often under aliases. It ceased publication 10 years after Franklin’s death, but was then bought and renamed the Saturday Evening Post in 1821. The Post became the most widely circulated weekly magazine with a circulation of 6 million in 1960. It ceased regular publication in 1969.PARTHENON PUBLISHING > print | digital • Parthenon Magazine Trivia Game PREV NEXT 22
  • 22. About the Parthenon Magazine Trivia GameThe game was created by Bobby Stark as an activity for Parthenon staffers on Friday, March 29,2013. (It was accompanied by beer, chips and salsa.) The winner was Parthenon Strategist AndyHobbs. He walked away with the grand prize of a $10 Starbucks giftcard.Why do this? We work hard for our clients, but we also like to have fun. To make sure we don’t“forget” to have fun, we schedule fun activities. We tried putting someone in charge of fun, butit was a lot of responsibility for one person. Now, we assign people a week to be the director offun (this typically coincides with their week as kitchen king -- maintaining our kitchen/breakroom). During this week, they are responsible for coming up with an event for the company. Theyhave a $25 budget and one hour during one business day. This game was Bobby’s event.Why the quiz? As a company, we are big consumers of all kinds of media. So, while a quiz aboutmagazines may seem at odds with “fun” we find it interesting. (At least that was Bobby’stheory.) Also, one of our core values is: we never stop learning. This was a way to combine funwith some light learning.Regarding the quiz facts: all information was obtained by what were believed to be reliable sources, including memory. Numbers (especially circulations)change and may no longer be accurate. Please remember, this is a game, not a textbook. However, if there are items we’ve gotten wrong, we would like tohear about them so they can be corrected and we do not promote inaccurate information. PARTHENON PUBLISHING > print | digital • Parthenon Magazine Trivia Game PREV NEXT 23
  • 23. CONTACT INFO Bobby Stark Email: Bobby.Stark@parthenonpub.com President Phone: 615-627-2212 LinkedIn: http://www.linkedin.com/in/bobbystark Facebook: http://www.facebook.com/bobby.stark Twitter; http://twitter.com/bobbystark Contact Us Address SocialPhone: 615.627.2200 102 Woodmont Boulevard LinkedIn: linkedin.com/company/parthenon-publishingEmail: bobby@parthenonpub.com Suite 450 Facebook: facebook.com/parthenon-publishingWeb: www.parthenonpub.com Nashville, Tennessee 37205 PARTHENON PUBLISHING > print | digital • Capabilities & Services Overview PREV NEXT