Web 2.0• Collaborating• Sharing• Tagging• Commenting• Rating• Interacting
Web 2.0• Getting the best rate on our car insurance• Buying a holiday• Choosing a restaurant• Communicating with friends• Learning• Even how we date
Social media tools• Free• Available to anyone• Flexible• Easy to use• Quick – to set up and update• No more ‘Webmaster’
Web 2.0• Recent developments in digital technology have led to huge social and cultural changes• Benefits are not experienced by all
TerminologyE-participation• Using Information Communication Technology (ICT) to involve service users, citizens and communities in decisions, services and design.• ICT includes technologies with which users can share information and communicate using technology. This might be across a virtual network (e.g. email), or in the same place (e.g. an electronic voting system).
Digital inclusion in Wales
Wales• 23% adults digitally excluded in Wales• 18-25 yr olds – 9/10 access the internet• Older people, those with lower socio-economic status, individuals with limiting disabilities and those with lower educational attainment are more likely to be digitally disengaged.
Wales• Take up of internet lower in Wales than UK• Geography of Wales• Broadband / mobile coverage• Language
Wales• An important distinction is made between digital disengagement through personal choice and through socio-economic or health constraints.• Digital disengagement through personal choice is closely linked to age and life stage of an individual, with those who are not interested in using the internet tending to be older and retired people.
Wales• Six out of ten non-users report they had no need or desire to have household access.• In comparison, three out of ten non-users reported that equipment or access costs were too high• And two out of ten reported lack of skills as the main reason.
The digital divideSome believe the digital divide is narrowing, but deepening
ExamplesFacebookwww.facebook.com/GwirVolwww.facebook.com/agecymruYouTubewww.youtube.com/watch?v=OMkldPGe8ps New Tredegar Braveheartswww.youtube.com/user/1000LivesCampaignwww.youtube.com/user/MonmouthshireccPinterestwww.pinterest.com/walescva/http://pinterest.com/marilynelb/digital-engagement-hints-tips-advice/http://pinterest.com/monmouthshirecc/monmouthshire-county-council-budget-proposals-2013/
ExamplesStorifyhttp://storify.com/WelshGovernmentAudiohttp://audioboo.fm/PartCymruhttp://soundcloud.com/charmine-smikle Care Council for Wales
Before you startPeople first, technology last• Who?• What?• Why?• When?• How? (tools)
Before you start• Brand• Who are your stakeholders?• Which media are your stakeholders most likely to use?• Some ground rules/structure• Start small
Planning• Draw up a calendar of what you will post and when• Use management tools like Hootsuite to link accounts and save time
Type of content• Resourceful content - links to 3rd party articles, tutorials, tips & tricks for your industry• Interactive content – questions for your audience, polls, fill-in-the-blanks, trivia, contests
Type of content• Visual media - videos, images, infographics, presentations• Company news - blog posts, links to press mentions, events (including online events like podcasts & webinars) Taken from http://www.blueglass.com
When• Email – mid-week, morning• Blogs - morning, tapering off during day• Facebook – end of week/Saturdays• Twitter – end of week, afternoon/evening (Tweriod.com)
PracticalSet up Twitter / Blog
Getting people to engage
Getting people to engageExercise:1. How will you get people to come to yoursite/follow you/like your page?2. How will you encourage them to interact withyou?
Engage genuinely• Use your own voice – not a corporate one• Engage in conversations• Respond to comments• Comment on other blogs / sites• Be genuine• Don’t just market your services
Make it ‘sticky’A sticky website is one where a first time readerarrives and finds it difficult to leave… becausesomething about the site motivates them toexplore it further – and more importantly to make adecision to (and takes some steps to ensure thatthey) return again to it. Taken from www.problogger.net
Make it ‘sticky’• Sticky content• Good design• Clear branding• Make it personal• Posting frequency Taken from www.problogger.net
Make it ‘sticky’• Interaction: comments, competitions, surveys, polls• Incentives: giveaways, prize draws• Respond to comments• Highlight your best content
Make it ‘sticky’“What’s in it for me?”
WIIFM?• Being part of change, the opportunity to be involved• Having a voice / being heard• The convenience of using ICT to engage• Belonging to a (social) network• People feel validated when their comments are responded to• Being the first to know – about events, free stuff
Marketing• Advertise / promote new opportunities using existing mechanisms (newsletter, website, face- to-face, events / forums / networks)• Invite people to enter a competition, and ask their consent to keep them up to date with future opportunities to engage
Marketing• Complete a form – include a tick-box to give consent• Word of mouth• Link from other websites, partner organisations• Add links to information leaflets, reports, business cards etc
Measuring successNumbers of followers or fans doesn’t mean anythingExercise: How will you measure the difference your use of social media is making?
Measuring success• Number of comments / re-tweets / likes (quantitative)• Content of comments (qualitative)• How the comments/interaction have made a difference to services
National Principles• National Principles for Public Engagement apply to all forms of engagement/participation• Just because social media is quick and easy don’t forget to engage properly• A mix of engagement methods is best way to reach everyone – don’t rely on just one