Running a Successful Campaign 101<br />What we need to do to save all <br />NY State Parks & Historic Sites<br />
The statewide Save Our State Parks Campaign up to this point.  <br />We started by creating a buzz in the media—”Parks wil...
After Executive Budget HearingsGot word out that Closings were likely<br />
Closure List became a big story before it was released<br />
At first, legislators would not commit to keeping parks open.  <br />We heard many of them say, “we support parks, but the...
Early last month, portions of the closure list were leaked to the press.  <br />
And the Press Coverage Increased…<br />
Then the list was released.  Media coverage & public outrage exploded.<br />
The Media Have Been Largely Sympathetic<br />
Public outrage has been best exemplified by net-roots activism<br />36,000 Fans<br />Nearly 100,000 Fans<br />17,000 Fans<...
At PTNY we were able to work with Facebook activists to organize the largest Parks Advocacy Day ever.<br />
Our efforts so far have resulted in:<br />Several law makers identifying parks as the issue they have heard more about tha...
Let’s keep up the momentum!<br />We have at least a month before the budget will be passed.  <br />
Recruit others to helpThe outcry against closures can provide your friends group with a great opportunity to recruit volun...
Create a realistic strategy <br />Meet one-on-one with your legislators <br />Rally/Press Conference—only if you think it ...
Make sure to target your local legislators, legislators in the majority, and leaders <br />Assembly Speaker Silver <br />S...
Ideas to Generate Press & Support<br />Sit down with the editorial boards of your local papers<br />Write an Op-Ed or lett...
Our message is strongest if we are unified<br />Restoration of $11.3 Million to Operating Budget<br />Great Depression<br ...
Thank You!<br />Contact:<br />Shawn McConnell<br />Director of Parks Campaign<br />Parks and Trails New York<br />smcconne...
Save Our State Parks Campaign 2010
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Save Our State Parks Campaign 2010

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1010 Save Our State Parks Campaign overview and suggestions for advocates.

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  • Facebook: Post events on walls of large Facebook groups. Create your own Facebook page if you haven’t already. Networks: Convince influential people to contact their legislators and write Letters to the Editor of local newspaper.
  • There are many ways to advocate, but we have only so much time, and only so many reliable volunteers to help. Prioritize the most effective ways to advocate.
  • Editorial boards: ask them to write an editorial in support of restoring funding for parks.Chamber of Com. &amp; Town Board: Convince them to pass resolutions calling on Albany to restore funding to State Parks &amp; Historic Sites. Send the resolutions to leadership and the press.
  • Save Our State Parks Campaign 2010

    1. 1. Running a Successful Campaign 101<br />What we need to do to save all <br />NY State Parks & Historic Sites<br />
    2. 2. The statewide Save Our State Parks Campaign up to this point. <br />We started by creating a buzz in the media—”Parks will be closed!”<br />
    3. 3. After Executive Budget HearingsGot word out that Closings were likely<br />
    4. 4. Closure List became a big story before it was released<br />
    5. 5. At first, legislators would not commit to keeping parks open. <br />We heard many of them say, “we support parks, but there’s just no money this year.” <br />
    6. 6. Early last month, portions of the closure list were leaked to the press. <br />
    7. 7. And the Press Coverage Increased…<br />
    8. 8. Then the list was released. Media coverage & public outrage exploded.<br />
    9. 9. The Media Have Been Largely Sympathetic<br />
    10. 10. Public outrage has been best exemplified by net-roots activism<br />36,000 Fans<br />Nearly 100,000 Fans<br />17,000 Fans<br />
    11. 11. At PTNY we were able to work with Facebook activists to organize the largest Parks Advocacy Day ever.<br />
    12. 12. Over the past few weeks thousands of New Yorkers also attended Rallies in<br />Long Island<br />Knox Farm State Park<br />John Brown’s Farm<br />Woodlawn Beach State Park <br />Wilson-Tuscarora State Park<br />Allegany State Park<br />Fort Ontario<br />Riverbank State Park<br />DeVeaux Woods State Park<br />
    13. 13. Our efforts so far have resulted in:<br />Several law makers identifying parks as the issue they have heard more about than any other this legislative session. <br />During the press conference and legislative visits, dozens key law makers said they were committed to restoring $11.3 million to parks in order to keep all State Parks and Historic Sites open. <br />
    14. 14. Let’s keep up the momentum!<br />We have at least a month before the budget will be passed. <br />
    15. 15. Recruit others to helpThe outcry against closures can provide your friends group with a great opportunity to recruit volunteers.<br />Use <br />Contact and coordinate with community organizations<br />Chamber of Commerce<br />Tourism <br />Health/Outdoor Sports<br />Environmental/Conservation<br />Work your networks. <br />
    16. 16. Create a realistic strategy <br />Meet one-on-one with your legislators <br />Rally/Press Conference—only if you think it will get a lot of press. Invite legislators<br />Hand-written letter drive <br />Call-in Day<br />E-mail drive<br />Petition <br />
    17. 17. Make sure to target your local legislators, legislators in the majority, and leaders <br />Assembly Speaker Silver <br />Senator Sampson<br />The Governor<br />Enhance the attention you get by sending out Media Advisories and Press Releases to local media.<br />
    18. 18. Ideas to Generate Press & Support<br />Sit down with the editorial boards of your local papers<br />Write an Op-Ed or letter to the editor <br />Chamber of Commerce and town board <br />Hold a press conference with a coalition of groups and have a theme<br />St. Patrick’s Day-- pot of gold<br />April Fool’s Day—Governor announces full support for Parks<br />Historical figure is turned away by NY Government<br />Teachers & Students <br />Teams that practice in the park<br />
    19. 19. Our message is strongest if we are unified<br />Restoration of $11.3 Million to Operating Budget<br />Great Depression<br />State parks are economic engines <br />Generate $1.9 billion dollars<br />5 to 1 return on investment <br />The miniscule savings not worth the loss to local businesses <br />State parks and historic sites provide a sense of pride<br /> State parks and historic sites provide affordable, close to home recreation <br />
    20. 20. Thank You!<br />Contact:<br />Shawn McConnell<br />Director of Parks Campaign<br />Parks and Trails New York<br />smcconnell@ptny.org<br />(518) 434-1583<br />www.ptny.org<br />

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