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Save Our State Parks Campaign 2010
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Save Our State Parks Campaign 2010


1010 Save Our State Parks Campaign overview and suggestions for advocates.

1010 Save Our State Parks Campaign overview and suggestions for advocates.

Published in News & Politics
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  • Facebook: Post events on walls of large Facebook groups. Create your own Facebook page if you haven’t already. Networks: Convince influential people to contact their legislators and write Letters to the Editor of local newspaper.
  • There are many ways to advocate, but we have only so much time, and only so many reliable volunteers to help. Prioritize the most effective ways to advocate.
  • Editorial boards: ask them to write an editorial in support of restoring funding for parks.Chamber of Com. & Town Board: Convince them to pass resolutions calling on Albany to restore funding to State Parks & Historic Sites. Send the resolutions to leadership and the press.


  • 1. Running a Successful Campaign 101
    What we need to do to save all
    NY State Parks & Historic Sites
  • 2. The statewide Save Our State Parks Campaign up to this point.
    We started by creating a buzz in the media—”Parks will be closed!”
  • 3. After Executive Budget HearingsGot word out that Closings were likely
  • 4. Closure List became a big story before it was released
  • 5. At first, legislators would not commit to keeping parks open.
    We heard many of them say, “we support parks, but there’s just no money this year.”
  • 6. Early last month, portions of the closure list were leaked to the press.
  • 7. And the Press Coverage Increased…
  • 8. Then the list was released. Media coverage & public outrage exploded.
  • 9. The Media Have Been Largely Sympathetic
  • 10. Public outrage has been best exemplified by net-roots activism
    36,000 Fans
    Nearly 100,000 Fans
    17,000 Fans
  • 11. At PTNY we were able to work with Facebook activists to organize the largest Parks Advocacy Day ever.
  • 12. Over the past few weeks thousands of New Yorkers also attended Rallies in
    Long Island
    Knox Farm State Park
    John Brown’s Farm
    Woodlawn Beach State Park
    Wilson-Tuscarora State Park
    Allegany State Park
    Fort Ontario
    Riverbank State Park
    DeVeaux Woods State Park
  • 13. Our efforts so far have resulted in:
    Several law makers identifying parks as the issue they have heard more about than any other this legislative session.
    During the press conference and legislative visits, dozens key law makers said they were committed to restoring $11.3 million to parks in order to keep all State Parks and Historic Sites open.
  • 14. Let’s keep up the momentum!
    We have at least a month before the budget will be passed.
  • 15. Recruit others to helpThe outcry against closures can provide your friends group with a great opportunity to recruit volunteers.
    Contact and coordinate with community organizations
    Chamber of Commerce
    Health/Outdoor Sports
    Work your networks.
  • 16. Create a realistic strategy
    Meet one-on-one with your legislators
    Rally/Press Conference—only if you think it will get a lot of press. Invite legislators
    Hand-written letter drive
    Call-in Day
    E-mail drive
  • 17. Make sure to target your local legislators, legislators in the majority, and leaders
    Assembly Speaker Silver
    Senator Sampson
    The Governor
    Enhance the attention you get by sending out Media Advisories and Press Releases to local media.
  • 18. Ideas to Generate Press & Support
    Sit down with the editorial boards of your local papers
    Write an Op-Ed or letter to the editor
    Chamber of Commerce and town board
    Hold a press conference with a coalition of groups and have a theme
    St. Patrick’s Day-- pot of gold
    April Fool’s Day—Governor announces full support for Parks
    Historical figure is turned away by NY Government
    Teachers & Students
    Teams that practice in the park
  • 19. Our message is strongest if we are unified
    Restoration of $11.3 Million to Operating Budget
    Great Depression
    State parks are economic engines
    Generate $1.9 billion dollars
    5 to 1 return on investment
    The miniscule savings not worth the loss to local businesses
    State parks and historic sites provide a sense of pride
    State parks and historic sites provide affordable, close to home recreation
  • 20. Thank You!
    Shawn McConnell
    Director of Parks Campaign
    Parks and Trails New York
    (518) 434-1583