parking
consultants
international
airport capabilities

contents
• Why PCI
• Services
• Our consultants
• Some examples of our airport work
• Conclusion

why PCI
The following points provide an overview of the benefits of entrusting your work to Parking
Consultants International:
•PCI is Australia’s most experienced parking consulting firm with over 30 years’ experience
and with a team of specialists in all aspects of parking design, planning and performance
monitoring.
•PCI has established a sound reputation for consistently maximising the income and capital
value of clients’ properties.
•PCI has provided valuable advice to clients across a wide range of property classes,
including hospitals, shopping centres, commercial offices, airports and universities.
•PCI services the leading property owners and developers of Australia, including AMP,
Australand, ING, Macquarie Bank, Multiplex, Sydney, Canberra and Melbourne Airports
Stockland & Westfield.
•PCI offers a service which is a commonplace feature of development and property
management teams in the USA and the UK.
Our website www.parkingconsultants.com contains comprehensive information regarding
the full range of services, consultants experience, projects carried out and testimonials
from clients.

services
PCI offers a comprehensive selection of car park planning, design and performance
monitoring services which include:
•Design Concepts and Reviews
•Income Projections and Feasibility Studies
•Equipment and Signage Selection and Tendering
•Refurbishment Upgrading
•Management Tenders
•Audits and Performance Reviews
•Project Management
•Marketing

services: design concepts and reviews
Good design principles applied to car parks result in a significant competitive advantage.
Applying international best design practice and extensive car park design experience, our
designers work as an integral part of the development team, alongside project architects
and traffic engineers.
Our objectives are to ensure that your car park’s space efficiency is maximised, whilst
optimizing traffic circulation, pedestrian safety and convenience.
It is not uncommon for our design reviews to result in increased efficiency and reduction in
capital costs by up to 15% and still provide users with an improved parking experience.

services: income projections and feasibility studies
We are specialists in the financial analysis of parking and in the preparation of revenue and
expense projections.
Property owners, investors and developers rely on our demand and income projections to
guide them with decisions, ranging from introducing paid parking in hospitals and shopping
centres, to capital raisings and analysis of investment opportunities.
PCI also conducts focused market research to ensure that any decisions on car park
capacity are based on actual and expected demand rather than determined by Authority
codes.

services: equipment, signage selection and tendering
Effective access and revenue control, security and wayfinding will help to maximise your
car park’s revenue and to improve user convenience.
Any technology must be designed specifically to the needs of the individual car park and
those of its intended customers. Our independent recommendations are based on
identifying the unique needs of each car park and meeting those needs with the most
appropriate equipment configuration.
PCI will provide an evaluation of both the quantitative and qualitative elements of tenders
from equipment suppliers, ensuring that you are able to make the most appropriate
decision for the particular property. Most important is the quality and reliability of the on-
going servicing and maintenance of the equipment post installation.

services: refurbishment and upgrading
Customers expect a clean, safe and bright car park environment. A car park is often the
‘front door’ to a property and therefore a positive experience reflects on the property as a
whole.
Our team offers innovative design and refurbishment recommendations and upgrading
packages which eliminate the bare concrete shell appearance of many car parks.
Painting, lighting and appropriate floor finishes all contribute to a feeling of safety,
cleanliness and comfort, which in turn have a positive impact on the car park’s financial
“bottom line”.
Technological developments must also be analysed and evaluated to ensure that
customers’ increasing expectations are being addressed in a timely and cost-effective
manner.

services: audits and performance reviews (financial and operational)
A well managed and controlled car park can contribute significantly to a property’s value.
Cash handling, inadequate equipment and poor systems and procedures can lead to
revenue leakage or operator leniency going undetected.
Our consultants’ extensive awareness and understanding of car park operations and
equipment can help to eliminate losses, to provide optimisation of expenses and
consequently to maximize net income. By applying best practice accounting controls and a
comprehensive “checks and balances” review, detailed financial and operational reports
are compiled determining an accurate profit review of your car park.
The cost of a specialised audit is likely to be only a fraction of the potential additional net
income from a car park which is not comprehensively controlled.
Operational reviews assist owners in identifying areas in the car park management
practices which may have become “routine tasks” due to focus on the car parking dropping
off over extended periods of time.

services: management tenders
The right car park management will ensure
customer satisfaction and profitability. PCI prides
itself on extensive experience in the management of
car parks and in the preparation of tenders. We can
help you evaluate the comparative merits of
outsourcing and in-house management.
If an external management solution is
recommended, PCI can conduct the tender process
for either a management contract or lease.
Recommendations will include structuring the
financial aspects of the agreement in order to obtain
a mutually beneficial solution for owner and
operator.
If self-management is the preferred alternative we
would assist you in the selection and training of staff
and in the preparation of operational manuals and
reporting packages.

services: project management
When it comes to start-ups and management handovers, professional and timely PCI
planning and project management can deliver significant benefits.
Our team can also assist with implementing and monitoring parking related projects, new
equipment installations, introduction of paid parking in previously uncontrolled car parks
and first day operations.

services: marketing
Our consultants' hands-on car park
management experience means we can give
you cost effective advice on marketing which
will boost your car park’s income and provide
you with a competitive advantage.
Our strategies are based on growing your
market through a better understanding of your
local market and existing customer base.
These insights will translate into increased
customer awareness, competitive pricing
structures, heightened productivity per car
space, and a marketing program to market
permanent spaces.

our
consultants

consultants: Cristina Lynn
Cristina, who has a business degree and is a Chartered
Accountant, is the managing partner of Parking Consultants
International and brings to this role broad experience in business
management and marketing. During her years with PCI Cristina
has acquired extensive experience in the areas of parking
demand, feasibility studies and car park management. With a
strong auditing background (ex Senior Manager, Ernst & Young)
Cristina has developed an in-depth grasp of the fundamentals of
car park statistics and operations and is responsible for PCI’s car
park audit division and feasibility studies.
Clients that Cristina has worked with include Mariner Financial,
Multiplex, SACL, Sydney Fish Markets, Macquarie Bank and City
of Sydney. Cristina is responsible for the development of PCI’s
presence in Melbourne, having recently acquired a number of
significant projects in that area.

consultants: Peter Burrows
Peter, who established PCI in 1980 is arguably the most
experienced all-round parking consultant in Australia. He has
successfully completed a wide range of parking consulting
projects in Australia, New Zealand, Malaysia and Dubai. His
clients have included almost all the major property owners of
Australia and many Council and Government entities.
He was a member of the Transport Expert Review Panel for the
planning of the Sydney 2000 Olympic Games and was on the
committee which formulated the Australian Parking Standard (AS
2890.1). His 30 years’ experience in parking includes 10 years in
the establishment and management of various branches of
Wilson Parking. His professional advice is therefore grounded in
the practical field of parking management and marketing. He is a
qualified accountant (CPA).

consultants: George Burton
George is qualified in Traffic & Civil Engineering (with honours)
and has over 30 years’ experience in parking consulting and
management. He established Kings Parking in Italy and worked
in the UK as Technical Director of Kings Group of Companies
Worldwide. George is probably Australia’s foremost car park
designer. His designs include the Superdome / Stadium car park
at Sydney Olympic Park and the planned car park at Sydney
International Airport. His design reviews result in improved
efficiency of space, traffic flows and interaction between vehicles
and pedestrians.
George co-authored the first Australian Standard for Off-Street
Parking (AS 2890.1 - 1986) and was a convenor of the working
group which was responsible for the nucleus of this standard. He
was also a member of the review panel responsible for the
second issue of this Standard.

consultants: Grant McLean
Grant has 25 years of Traffic Management and Parking Industry
and brings considerable experience and knowledge to our team
in respect of automating car parks, including access control
equipment design and project management, signage packages,
vehicle and pedestrian wayfinding and parking guidance systems
in addition to car park safety audits and efficient traffic flow and
access design in accordance with the Australian Standards.
Grant has held several senior positions with technology suppliers
and manufacturers of car park management systems, and with
one of the main car park operators in Australia, where he was
responsible for the design, implementation and management of
complex technical infrastructure projects.
Grant has formal technical and management qualifications and is
a specialist in the design, coordination and implementation of
complex commercial car park management systems in both
technical and operational perspectives.

consultants: Kelvin Worthington
Kelvin has over 25 years’ experience in business and corporate
banking in Australia (NAB) and the UK (Barclays) and possesses
a business degree involving disciplines such as marketing,
advanced statistics and accounting. He is also an associate of
the Chartered Institute of Bankers (London).
Kelvin brings to his role at PCI extensive experience in business
management and financial analysis, together with practical
commercial knowledge and consulting experience. Amongst his
achievements is the publication of several books relating to small
business practices.

examples of
our airport
work

examples of our airport work
All the projects which PCI has carried out have resulted in positive outcomes for our
clients. Listed below are the airports we have been involved with in recent years:
•Canberra Airport
•Darwin Airport
•Hobart Airport
•Melbourne Airport
•Park & Fly (off Airport), Sydney
•Sydney Airport
•Townsville Airport
•Brisbane Airport
•Sunshine Coast Airport

case study: canberra airport
PCI was engaged by Canberra International Airport to assist them on a number of projects
including:
•Audit of current operations
•Design review and concept designs for car parks at the business parks and terminal
redevelopment
•Access Control and Parking Guidance Equipment specification and tendering
The collaboration between PCI and CIA resulted in the provision of convenient customer
access to car parks whilst ensuring that the correct technological solutions and
management procedures are set in place to maximise revenues.
This is what Stephen Byron, Managing Director of CIA had to say:
“PCI have now helped us in a number of different ways and capacities in regard to the operation and development of our
car parking business. They have been highly professional, most responsive and have delivered value and insight on
each and every occasion. PCI continues to be a core part of our development team, working co-operatively with our
architects, builders and other consultants. In relation to the tender for equipment, without PCI’s professional rigour and
attention to detail, we would not have achieved the outstanding commercial result nor the performance and operational
straightjacket on our suppliers that we now have in place.”

case study: darwin airport
PCI’s role for this client was to provide a review of the car park design and layout, a
detailed feasibility study and market analysis (including the review of parking tariffs) and
the tender process for the purchase and installation of new access control equipment.
Subsequently we were engaged to participate in a master plan review for all car parking at
the airport, including terminal, commercial and general aviation.
Testimonial from Darwin International Airport – Jeff Makeiff, Property and Commerce
Manager, 9 February 2009:
“Engaging PCI to assist the Darwin International Airport with its overall car parking strategy
has produced some of the most tangible and relevant results of our Major Development
Plan process. PCI displayed a keen grasp of our immediate, short and long term plans and
needs and used this understanding to transcend the \"gobbledy gook\" trap of strategy
papers and delivered the real goods. Outstanding value, excellent insight and very
professional...Thank you PCI!”

case study: hobart airport
PCI was engaged to prepare a full car park strategy comprising demand study, feasibility
analysis, design options and layouts, signage package for directional and wayfinding
signage at the terminal and pricing strategy. PCI has now been engaged to carry out the
tender process for the equipment and management at the airport.
case study: melbourne airport
PCI has been engaged to assist the client in the selection, installation and commissioning
a comprehensive Vehicle Management System for all its terminal car parking
(approximately 7,000 bays).

case study: park & fly, mascot
Park & Fly is an off airport facility which caters for 1,300 vehicles, most of them in a multi
storey structure located near Sydney Airport. The car park is a fully valet operation with all
vehicles being checked in at arrival, parked and retrieved by valet attendants, with
passengers being shuttled to and from the domestic/international terminals by the use of
mini buses.
Our involvement in this project was to perform a full review of operations with a view to
making suggestions as to maximising efficiency and minimising costs.

case study: sydney airport
Our designer, George Burton, in collaboration with DesignInc was responsible for the
concept design for the multi storey car park at the International Terminal.
PCI was also involved in the preparation of a detailed procedures review and audit which
resulted in the documentation of all the procedures being conducted at the airport’s car
parks (domestic, international, valet, long term) and the implementation of a number of
improvements to controls and reporting.

Parking Consultants International
+61 2 9968 1844
pci@ parkingconsultants.com
www.parkingconsultants.com
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