Assignment 3: Developing a Social Media Program YOUR Objective Develop a social media strategy MY Objective Understand your ability to holistically apply what we’ve learned
Assignment 3: Developing a Social Media Program Objective: Develop a social media strategy Not to be implemented, all is theoretical Budget is not in issue (imagine you had all the money you needed) Incorporate all you’ve learned throughout the course It can be something you are actually involved with or you can treat it like a ‘case’ for someone / something else Should be for a limited engagement rather than an ongoing platform To be completed on power point or comparable style of document Each question should be answered on one to two slides/pages
Assignment 3: Developing a Social Media Program What is the brand, company, organization, etc. that you are creating this for? What is the problem you need to solve for and why does it matter? What is the overall objective in addressing this problem? Why? What are the issues/themes you need to keep track of and why? What is the approach you will take for listening? Monitoring? Moderating? Don’t have to do both, but need to know why you would use. (LISTEN) How will you use information you get from listening? (e.g. crisis management, insight development, influencer identification, etc.) Why? (UNDERSTAND) What are 3 tactics you would employ and how they would work specifically for your strategy? (Develop a Facebook app VS Develop a Facebook app that allows people to share fantasy football stats with their network and can pull directly from their fantasy football sites.) How do they work? Why would you use these? (ENGAGE) What do you ultimately want your ‘community’ to do? Why? (RALLY/HARNESS) What does your internal social media process or logistics look like? What are 3 things that could cause potential problems for you? How will you measure success?
Assignment 3: Developing a Social Media Program TACTICS (a partial list) FB page Content calendar Apps Mobile link Ratings and rankings Influencer outreach Content seeding Twitter feed Community development Wikis Contests UGC