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Lecture Feb 1 2010
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Lecture Feb 1 2010

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Some bare content since I couldn't post everything Laura shared. …

Some bare content since I couldn't post everything Laura shared.
Also, links to the videos included.

Published in: Technology

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Transcript

  • 1. Insights and opportunities in social media
    Class 6
  • 2. Questions from Last Week and/or Reading?
  • 3. Social Media Law
    Laura Cooney
  • 4. Tweeting can be risky
    kimkardashian
  • 5. Tweeting can be risky
    drsiegel
  • 6. Tweeting can be risky
    Cease
    & Desist
    Sues
    drsiegel
    kimkardashian
    kimkardashian
  • 7. Tweeting can be risky
    courtney love
  • 8. Facebook
    presidential facebook poll
  • 9. Individual
    • Defamation (libel and slander)
    • 10. Intellectual Property Rights (copyright, trademark, etc.)
    • 11. Rights of Privacy and Publicity
    • 12. FTC & Other Government Entities
  • Company
    • Defamation (libel and slander)
    • 13. Intellectual Property Rights (copyright, trademark, etc.)
    • 14. Rights of Privacy and Publicity
    • 15. FTC & Other Government Entities
    • 16. Children
    • 17. PR
  • Assignment Overview
  • 18. Assignment 2 Review
    ( + )
    For the most part, implications were great
    A lot of interesting insights into cause and effect
    Resourceful use of tools
    ( - )
    • Completion of all criteria (esp. background information)
    • 19. YOUR Point of View
    • 20. Looking at factors in social media (e.g. influencer, measurement, etc.)
  • BSOs to help in social media tactics
  • 21. Quick Response Codes (QR Codes)
    http://www.youtube.com/watch?v=7a33uCPOywA
  • 22. Quick Response Codes (QR Codes)
  • 23. Augmented Reality (AR)
    http://www.youtube.com/watch?v=I7jm-AsY0lU
  • 24. Augmented Reality (AR)
    http://www.youtube.com/watch?v=U2uH-jrsSxs
  • 25. Augmented Reality (AR)
    http://www.youtube.com/watch?v=b64_16K2e08
  • 26.
  • 27.
  • 28. Geocaching
  • 29. Ubiquitous Connectivity
  • 30. Some other inspiration
  • 31.
  • 32. http://www.youtube.com/watch?v=Qo_Bex8zmuQ
  • 33. Advocates and influencers: Some Exercises
  • 34. Scenario 4
    You’ve just opened up a new restaurant and you need to get the word and excitement out about it.
  • 35. Scenario 5
    People in your loyalty program are either inactive or, worse, are even starting to opt out. You need to refresh and rejuvenate your list.
  • 36. Assignment 3
  • 37. Assignment 3: Developing a Social Media Program
    YOUR Objective
    Develop a social media strategy
    MY Objective
    Understand your ability to holistically apply what we’ve learned
  • 38. Assignment 3: Developing a Social Media Program
    Objective: Develop a social media strategy
    Not to be implemented, all is theoretical
    Budget is not in issue (imagine you had all the money you needed)
    Incorporate all you’ve learned throughout the course
    It can be something you are actually involved with or you can treat it like a ‘case’ for someone / something else
    Should be for a limited engagement rather than an ongoing platform
    To be completed on power point or comparable style of document
    Each question should be answered on one to two slides/pages
  • 39. Assignment 3: Developing a Social Media Program
    What is the brand, company, organization, etc. that you are creating this for?
    What is the problem you need to solve for and why does it matter?
    What is the overall objective in addressing this problem? Why?
    What are the issues/themes you need to keep track of and why?
    What is the approach you will take for listening? Monitoring? Moderating? Don’t have to do both, but need to know why you would use. (LISTEN)
    How will you use information you get from listening? (e.g. crisis management, insight development, influencer identification, etc.) Why? (UNDERSTAND)
    What are 3 tactics you would employ and how they would work specifically for your strategy? (Develop a Facebook app VS Develop a Facebook app that allows people to share fantasy football stats with their network and can pull directly from their fantasy football sites.) How do they work? Why would you use these? (ENGAGE)
    What do you ultimately want your ‘community’ to do? Why? (RALLY/HARNESS)
    What does your internal social media process or logistics look like?
    What are 3 things that could cause potential problems for you?
    How will you measure success?
  • 40. Assignment 3: Developing a Social Media Program
    TACTICS (a partial list)
    FB page
    Content calendar
    Apps
    Mobile link
    Ratings and rankings
    Influencer outreach
    Content seeding
    Twitter feed
    Community development
    Wikis
    Contests
    UGC