The Empowered Patient:5 Ways Social MediaMakes Patients Stronger
The rise of social networks haschanged the way we communicate andinteract, including the way we learnabout healthcare and ...
• 80% of Internet Users lookonline for health information• 23% use social media tofollow health experiences offriendsSourc...
Here are 5 wayssocial media isgiving rise to theempowered patient:The Empowered Patient
1. Social Media allows us to share informationand discuss issues that are important to usWho hasthesesymptoms?Humans have ...
2. Patients are coming together at large to empowerthemselves with information about treatment optionsand knowledge about ...
3. Patients are self-advocates for their own care, andhave the power of a community of advocatesSocial Media is usedto spr...
4. Blogs give individuals a voice and serve as resourcesPeople have achance to sharetheir individualpatient journey andgiv...
5. There are social networks centered on a specificdisease or conditionSocial communitieshelp provide much-neededencourage...
Want to know more aboutthe Empowered Patient?Read the full article here.ParkerWhite crafts strategic marketing & branding ...
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The Empowered Patient: 5 Ways Social Media Makes Patients Stronger

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The internet is changing the way we do everything, including the way we get healthcare. Patients are more empowered than ever to take charge of their own health, learning about their health online and equipping themselves with knowledge about treatment options and medical device usage. People are linking up from all around the globe to form support communities, sharing experiences and providing an emotional place of solace for physically isolated patients to know "you are not alone."

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The Empowered Patient: 5 Ways Social Media Makes Patients Stronger

  1. 1. The Empowered Patient:5 Ways Social MediaMakes Patients Stronger
  2. 2. The rise of social networks haschanged the way we communicate andinteract, including the way we learnabout healthcare and medical devices.
  3. 3. • 80% of Internet Users lookonline for health information• 23% use social media tofollow health experiences offriendsSource: GeonetricThe Internet is verypowerful in its way toconnect people, and alsoto educate and empower.The Rise of Digital Health
  4. 4. Here are 5 wayssocial media isgiving rise to theempowered patient:The Empowered Patient
  5. 5. 1. Social Media allows us to share informationand discuss issues that are important to usWho hasthesesymptoms?Humans have aninnate desire to feelconnected withpeople who live lifethrough similarlenses.
  6. 6. 2. Patients are coming together at large to empowerthemselves with information about treatment optionsand knowledge about medical devicesMany people are nowtaking charge of theirownhealthcare, researchingtheir options before theymeet with their doctors.
  7. 7. 3. Patients are self-advocates for their own care, andhave the power of a community of advocatesSocial Media is usedto spread awarenessabout a disease orcondition and tomotivate others tohelp join their cause.Janet Murnaghan took to Facebook torally support for her 10-year-old daughter,Sarah, to be eligible for the adult lungtransplant list, which required a minimumage of 12.
  8. 8. 4. Blogs give individuals a voice and serve as resourcesPeople have achance to sharetheir individualpatient journey andgive insight aboutwhat it’s like to livewith a condition.
  9. 9. 5. There are social networks centered on a specificdisease or conditionSocial communitieshelp provide much-neededencouragement andhelp spreadawareness aboutthings that areimportant to watchout for.
  10. 10. Want to know more aboutthe Empowered Patient?Read the full article here.ParkerWhite crafts strategic marketing & branding tocreate meaningful connections between consumers &brands for health, wellness & active lifestyle companies.To learn more about ParkerWhite, visitwww.parkerwhitecom

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