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New HubSpot 3 Features

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This is my presentation from the September Austin HubSpot User Group. It covered some of the new features in HubSpot 3, how you can use them, and what it means for your marketing.

This is my presentation from the September Austin HubSpot User Group. It covered some of the new features in HubSpot 3, how you can use them, and what it means for your marketing.

Published in: Technology

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  • Transcript

    • 1. Lots of new really, really cool features
    • 2. The Promise:•  An End to Isolated Tools and Fragmented Marketing•  The Right Content To The Right Person At The Right Time•  An Uncompromised View into Your Entire Strategy•  A Marketing Platform and Community that Makes 1+1=3
    • 3. Dynamic(Content(
    • 4. Inbound Marketingis about Relevancy
    • 5. Personalized emails improve click-throughrates by 14% and conversion rates by 10%.(Source: Aberdeen Group)
    • 6. The$Response$Rates$of$Personalized$Cross4Media$Marke7ng$Campaigns! Source:!Caslon!&!DMA!
    • 7. Being Relevant : Delivering a messageThat meets a recipient’s needs, at themoment the recipient is ready to receive it.
    • 8. Someone who had beentalking with your salesteam for weeks…. Get$Started$With$ 30$Free$Days$ Start Your Trial
    • 9. … shouldn’t see thesame homepage asyour early-stage leads. Learn&More&in& Our&Tip&Sheet& Download Your Copy
    • 10. Someone who youKNOW is interested innonprofit solutions. How$to$Keep$ Donors$Engaged$ Free Tip Sheet
    • 11. … shouldn’t get the sameCTAs as your eCommerceleads. Reduce&Shopping& Cart&Abandonment& Free Guide
    • 12. Problem: Doing this isreally complex.
    • 13. Problem: Doing this used to be isreally complex.
    • 14. Use$Cases$
    • 15. USE CASEAdapt to wherethe contactis in the lifecycle
    • 16. USE CASEAdapt tothe contact’sindustry*Enterprise*
    • 17. USE CASEGive yourcustomers’a break