"Social media is like teen sex.Everyone wants to do it. No oneactually knows how. When finallydone, there is surprise its notbetter.” Avinash Kaushik, Google analytics guru (through Twitter, March 2, 2009)
MY OBJECTIVESTHEORY -- APPLICATION -- TOOLS -- ONGOING
TOPICS• innovations and trends in social media• applying social media to overall marketing• strategic approaches to social media• research in the social graph
YOUR OBJECTIVES ?
What do you think of social media?
“Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication intointeractive dialogues... social media is a blending of technology and social interaction for the co- creation of value.”
“The internetscompletely over”
"The internets completely over. I dontsee why I should give my new music toiTunes or anyone else. They wont pay mean advance for it and then they get angrywhen they cant get it."The internets like MTV. At one time MTVwas hip and suddenly it becameoutdated. Anyway, all these computersand digital gadgets are no good."They just ﬁll your head with numbersand that cant be good for you."
Participation = Means +Motivations +Opportunity
Dell’s actions resulted in $6 million in sales via thecustom URL that tracked usage of the discountcoupon.!
• Goals / objectives of the brand• Marketing strategy• Consumer behavior & insights• Messaging• Media landscape / Digital ecosystem
Social media doesn’t replace traditional media• It’s more a megaphone for conversations• It’s a new conduit for consumer understanding• It’s a new system of accountability – checks and balances
AMATEUR! AMATEUR!AMATEUR! AMATEUR!
READING AND ASSIGMENT• Read Cognitive Surplus chapters 1 & 2• Begin Assignment 1