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Sustainable Social Media Strategies for Green Businesses

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Park Howell
Park Howell

If you're in the green marketing business and you're interested in social media, then this PowerPoint is for you. Park Howell's presentation on social media 101 for the green marketing industry was recently featured at the annual Arizona Landscape Nursery Association SHADE conference in Phoenix. The PowerPoint presentation offers a way to ramp up your marketing without the expense using online social media, including online statistics and case studies.

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Sustainable Social Media for the Green Marketer © Park&Co 2009
Your Business Your Website Your Sea of Customers © Park&Co 2009
© Park&Co 2009
S.S. Blog Twitter Facebook YouTube Flickr Other Channels LinkedIn © Park&Co 2009
S.S. Blog © Park&Co 2009
S.S. Blog © Park&Co 2009
Facebook Twitter LinkedI n ParkHo well.com GetGreen Music.com Park Howell President, Park&Co
1 Defining the practice 2 Why does it work? 3 Prove it 4 Best Practices 5 Popular examples 6 Q&A Agenda
is just one egg in the Word of Mouth omelette Social Media
[object Object],[object Object],[object Object],[object Object],Using online resources to: What is Social Media?
Social Media & PR Both work to establish relationships PR establishes third party credibility Social media eliminates third party, creates peer-to-peer interaction Two-way communication
It is trustworthy , allows people to claim a stake in the campaign and brand, and allows you to listen & understand your audience. Why Social Media?
Popular Examples
 
78% trust consumer recommendations over advertising Social media is 3X more credible 65% of people trust friends, 27% trust experts for product recommendations 120 million social media profiles - each person averaging 2-3 networks The Proof is in the Pudding (Sources: Nielsen Ratings, WOMMA, Yankelovich and Rapleaf Study)
Blogging 133,000,000 Blogs indexed since 2002 346,000,000 people read blogs globally 77% of active internet users read blogs (Sources: Marketing Profs Daily, ComSCore, TechCrunch)
Voice
Authenticity
Engagement American Society of Landscape Architects
Be a Resource
More than 175 million active users Leading demographics are 35-44, 45-54 Average user has 120 “friends” More than 3 billion minutes spent on Facebook each day More than 850 photos uploaded each month More than 7 million videos uploaded each month More than 2 million events created each month Facebook (Source: Facebook.com)
Join the Conversation
Foster Community
Build a Movement
Draws average of 5 billion U.S. online video views per month 75% U.S. internet audience views online video Average viewer watches 235 minutes of video per month 51% of users go to YouTube weekly or more 52% of users share videos with friends/colleagues often (Sources: ComScore and ABI Research)
Make it Viral
Create Conversation
Build a Channel
Twitter 70% of users joined in 2008 Dominated by 35-44 demographic Estimated 5-10 thousand new accounts opened each day Traffic grown over 600% in past 12 months (Source: HubSpot)
Listen & Respond
Promotions & Insight
Impact
Over 38 million LinkedIn members worldwide Resource to connect professionally - business connections, networking, new business Highly educated user Dominated by 35-44, 45-54, 55-64 demographics Tap into companies connections , ask questions, answer questions (Source: LinkedIn.com)
Personal and Professional Use
Additional Networks...
Listen, Listen, Listen! Let go of your message Authenticity is key Only occupy the space where you feel most comfortable Remember it’s about people , not technology Best Practices
Twitter Facebook YouTube Flickr Others LinkedIn S.S. Blog
[email_address] 602.682.0620 Questions? Facebook Twitter LinkedI n ParkHo well.com GetGreen Music.com

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Sustainable Social Media Strategies for Green Businesses

  • 1. Sustainable Social Media for the Green Marketer © Park&Co 2009
  • 2. Your Business Your Website Your Sea of Customers © Park&Co 2009
  • 4. S.S. Blog Twitter Facebook YouTube Flickr Other Channels LinkedIn © Park&Co 2009
  • 5. S.S. Blog © Park&Co 2009
  • 6. S.S. Blog © Park&Co 2009
  • 7. Facebook Twitter LinkedI n ParkHo well.com GetGreen Music.com Park Howell President, Park&Co
  • 8. 1 Defining the practice 2 Why does it work? 3 Prove it 4 Best Practices 5 Popular examples 6 Q&A Agenda
  • 9. is just one egg in the Word of Mouth omelette Social Media
  • 10.
  • 11. Social Media & PR Both work to establish relationships PR establishes third party credibility Social media eliminates third party, creates peer-to-peer interaction Two-way communication
  • 12. It is trustworthy , allows people to claim a stake in the campaign and brand, and allows you to listen & understand your audience. Why Social Media?
  • 14.  
  • 15. 78% trust consumer recommendations over advertising Social media is 3X more credible 65% of people trust friends, 27% trust experts for product recommendations 120 million social media profiles - each person averaging 2-3 networks The Proof is in the Pudding (Sources: Nielsen Ratings, WOMMA, Yankelovich and Rapleaf Study)
  • 16. Blogging 133,000,000 Blogs indexed since 2002 346,000,000 people read blogs globally 77% of active internet users read blogs (Sources: Marketing Profs Daily, ComSCore, TechCrunch)
  • 17. Voice
  • 19. Engagement American Society of Landscape Architects
  • 21. More than 175 million active users Leading demographics are 35-44, 45-54 Average user has 120 “friends” More than 3 billion minutes spent on Facebook each day More than 850 photos uploaded each month More than 7 million videos uploaded each month More than 2 million events created each month Facebook (Source: Facebook.com)
  • 22. Join the Conversation
  • 24. Build a Movement
  • 25. Draws average of 5 billion U.S. online video views per month 75% U.S. internet audience views online video Average viewer watches 235 minutes of video per month 51% of users go to YouTube weekly or more 52% of users share videos with friends/colleagues often (Sources: ComScore and ABI Research)
  • 28. Build a Channel
  • 29. Twitter 70% of users joined in 2008 Dominated by 35-44 demographic Estimated 5-10 thousand new accounts opened each day Traffic grown over 600% in past 12 months (Source: HubSpot)
  • 31. Promotions & Insight
  • 33. Over 38 million LinkedIn members worldwide Resource to connect professionally - business connections, networking, new business Highly educated user Dominated by 35-44, 45-54, 55-64 demographics Tap into companies connections , ask questions, answer questions (Source: LinkedIn.com)
  • 36. Listen, Listen, Listen! Let go of your message Authenticity is key Only occupy the space where you feel most comfortable Remember it’s about people , not technology Best Practices
  • 37. Twitter Facebook YouTube Flickr Others LinkedIn S.S. Blog
  • 38. [email_address] 602.682.0620 Questions? Facebook Twitter LinkedI n ParkHo well.com GetGreen Music.com