1. Media Evaluation
In what ways does your media product use,
develop or challenge forms and conventions of
real media products?
Forever Young
Fire in Your Eyes
D.B Records

2. When choosing our song, we wanted to do something
different than the other groups, we didn’t want to be safe
with our choice of song- that is why we chose Fire in Your
Eyes by Chase and Status Feat. Maverick Sabre. Doing this
song has allowed us to be creative in our work and really
go that extra mile in trying something out of our comfort
zone. Once we chose the song we had to think of
bands/artists that represent the genre of music that we
had chosen. Bands such as Swedish House Mafia and
Chase and Status really appealed to us because they have
a great image, that we were looking for, and also they
represent what we were looking for- which was; fun,
nights out and generally just people having a good time.
After we did this, we started
looking at different videos to
give us ideas and explore
better into the Drum and Bass
genre. We wanted our video
to be fun and energetic.

3. When doing our research, we found that the majority of Drum and Bass videos are mainly
concept and about ‘a night out on the town’, however some did have a narrative or
performance to it. For our video we decided to combine all three, however we wanted the
concept style to dominate over them. These conventions are what we followed.
Intertextual Reference-
“Fire in your Eyes..”
When annotating our lyric sheet, this gave us a chance to write down all our ideas and too
see which ones worked and which ones didn’t. It also gave us a chance to use example of
Intertextual references; such as when he sings fire in your eyes, we have combined the eye
and the fire with the ‘ghost’ effect this makes it seem like the fire is in the eye. This is used a
lot in Drum and Bass video’s as it has a lot of meaning behind it, but it is shown in an abstract
way. I think that we were successful in showing this, as the feedback we got back from our
targeted audience was very positive and someone said that it “looked really good”

4. We chose to show the band singing and performing as we thought that it would add more
to our video and make it more current and varied for our audience. We didn’t just want to
just show our ‘warrior’ girl on a night out- it wouldn’t do the song any justice and also we
would find it hard trying to fill the whole of the song and it may become boring for the
audience. Looking at other drum and bass video’s they also use this convention. It was
good for our group as each of us took part in filming different bits and we enjoyed filming
different scenes and making it look more effective- it was difficult but we did it in the end.
Following this convention of showing a host of different things in our video really
emphasises the fact that our video is mainly based on the style of concept- this did make
our job a little easier as we were able to film anything and put it in. Personally, I enjoyed
the band filming as it allowed us to be creative in setting the stage, the lighting and using
different camera angles and shots to create a good performance piece.
Our video Pendulum- Witchcraft

5. Our band scene’s- following the
conventions of drum and bass
and showing the bands in action
Our band scene’s
Pendulum’s band scenes

6. We chose to put in more personal shots, such as; our warrior girl walking however focusing
on a few of her aspect- this then would keep the video general to anyone as we are
basically talking about a girl on night out. This convention is used in my many videos when
we researched them. This conventions helps keep a sense of mystery behind the warrior girl
and makes us think; who is she? What is she doing? It keeps the audience guessing
therefore keeping them engaged. It also adds the effect that she is on a night out and the
two-shot effect may give a hint that she is having a good night out and that she may be
drunk.
This is what we wanted to show in our video, we wanted to show her having a good
time, however we wanted to keep a sense of mystery behind her so that everyone can
relate to her- this drum and bass convention help us develop this purpose successfully as
the our targeted audience understood this when we did our audience feedback.

7. At first we decided to have two
different girls- one to represent our
drummer and the other to
symbolise our warrior girl and
looking at lots of drum and bass
videos they all have used this
convention. However due to snow
and days off school we had to use
the same warrior girl as our
drummer girl- this is when we
decided to challenge the
conventions of drum and bass.
However, for us this worked as it
allowed us to use actors that were in
our group making it more easier to
arrange filming schedules etc.
It also worked because as a group we knew what we wanted to
achieve, meaning that we didn’t have to tell another person how to
act or behave. This helped us a lot as majority of our filming of the
warrior girl got completed that same day. Even though we decided to
challenge this convention, we think that our video looks good and
that it was successful in drawing in our targeted audience. If we had
to do it the other way, I think that our group would have had a lot of
problems having to rely on someone else.

8. Drum and bass videos normally follow the concept of partying and having fun. This is a
convention that we used in our music video. Without these party scenes I don’t think
that our video would have been very effective as it successfully made our video fun and
energetic. As we have a lot of party scenes in a club, we thought that alcohol would be a
good prop to have. Before we decided to go through with this concept we had a look at
different drum and bass video’s and the majority of them do have alcohol or the club
scene linked to it- so we decided to put that into our video, not realising how hard it will
be to film this. But thankfully one of our friends was having a party and this was a great
opportunity to film this- and the footage came out great. This convention has helped us
develop our theme of a night out effectively as we see her going to all these different
clubs having a drink. This convention also helped us achieve the purpose of making our
video general for everyone, as well as being fun and creative with it.
Our music video Prodigy- Smack my B***ch Up

9. The conventions of using a party scene really helped us as we were able to again show fun
and energy, which is what we wanted the purpose of our music video to be.
Party scene from Pendulum- Witchcraft
Party scene from our Music Video